MTL - Almighty Game Designer (Almighty Video Game Designer)-Chapter 9 Highly praised

Qiu Hengyang didn't mind. When the laughter of the audience subsided, he continued: "The last question, the advertising bar on the gameover screen."

“A lot of game designers who are not getting started have a problem, that is, they don’t pay attention to the profitability of the game. They didn’t take it into consideration at the beginning of the design.”

“For example, the game “Hunter Island” is the second best work. It is a relatively mature adventure game, but the designer also does not consider the profit method. This is a shortcoming in my opinion. ""

"It's not that you have designed a game and you have succeeded. Just like making a movie, your movie scores very high, but after the release, the box office is bleak, which is not a success."

“If you don’t think about a particular way of profiting, then your game can only be hung in the app market and sold at a more general price.”

"We assume that the price of "Hunter Island" is ten dollars. There are currently 330 recommendations. Let us assume that 80% of the 330 people are willing to pay for this game - this ratio is already high. - Then the profit of Hunter Island is 2,640."

"Looking back, let's look at "flappybird." If it also chooses to pay for the number of people, then I can assert that it will become a very failed product."

"But it's clear that the designer has taken this into account. He has set the profitability of "flappybird" to be free to download and charge for the ad slot. This is very clever and fits well with the features of the game itself."

"The total game duration for each player is 349 hours, and we assume that we die every 10 seconds on average - this value is already high, and most people can't keep it for three seconds."

"Then, the total number of deaths for players is 125,640, so within an hour of the demo, the game popped up 120,000 ads."

"And, everyone notices that the target of these ads is very clear, because the game of "flappybird" is definitely a mobile game user, and it is a high-quality user, because it is very patient to stick to it. Player."

"So, if I'm another mobile game designer, I would consider buying this ad slot. We assume that every 30 ads in "flappybird" will attract one player, and every ten real players will generate one. Well, my revenue from advertising on flappybird is 418.8 times."

"If the consumption is 10 yuan per time, then the profit of advertising on "flappybird" is 4,188 dollars, and I will at least be willing to invest 3,000 yuan to buy this advertising space - this is already beyond Hunter Island. ”

"There is one more thing to pay attention to. Hunter Island uses a single purchase method. Players who like this type of game are originally few, and they won't buy it for the second time, so its subsequent profitability is very good. weak."

"But flappybird, because of its virus-like strong diffusion characteristics, its users are likely to show explosive growth, and the ad slot can be replaced regularly, sold to me this month, sold to him next month, so As a result, the subsequent profit of the game is guaranteed."

"So, the profitability of the two games "flappybird" and "Hunter Island" is actually very big!"

"The above points are all factors that I think flappybird can be successful. The most important point is that the author has put all these points together, basically doing the right decision, this is let me Most surprised!"

"To be honest, if you give me 6mb of resources, let me make a game that can surpass "flappybird" in profitability, I can only say that I can't do it."

"I have finished review, the host."

Qiu Hengyang turned off the microphone, indicating that the host can continue the next step.

The audience is a little bit speechless, and this is too much.

Can't you give him 6mb resources to this extent? Doesn't that mean that the author's level is already higher than the b-level game designer? Business touts should also follow the Basic Law?

However, Qiu Hengyang said that it is well-founded and well-analyzed. Many viewers thought about Qiu Hengyang's ideas. Indeed, the game "flappybird" seems simple, but there are actually many details!

Obviously, this No. 7 designer has planned all aspects of the game from the very beginning, moderate self-abuse + internet display + advertising position profit, this is indeed a very high-achieving game, and it can really make money!

As the saying goes, the insider looks at the doorway, Qiu Hengyang commented that most of the audience also think that the game "flappybird" is very simple.

Chen Mo unscrewed the mineral water bottle and took a sip. He couldn’t help but see Qiu Hengyang’s eyes.

In fact, Qiu Hengyang's data on the profitability of advertising space is basically his own brain. Obviously, he has not thoroughly studied this aspect of data, which also shows that designers of this era do not pay much attention to this aspect.

According to previous life data, "flappybird" has more than 50 million downloads. The author, Ha Dong, can account for $50,000 per day through the built-in advertising, which is nearly 300,000 yuan.

According to the banner advertising standard at the time, the revenue per thousand display ads was only about $0.15, which is roughly equivalent to one dollar. In other words, the previous "flappybird" will display more than 300 million advertisements every day.

If you calculate it for 1 yuan per thousand times, the 150,000 advertisements displayed by Chen Mo's "flappybird" are roughly equivalent to 120 yuan.

Even if it is replaced by a more expensive screen advertisement, it will increase by ten times and only 1200 yuan. Qiu Hengyang is obviously overvalued.

However, Qiu Hengyang is right to say that the biggest advantage of this game is the explosive diffusion speed. Especially after Chen Mo added networking and ranking functions, its diffusion speed will be further improved. This is It guarantees the fundamentals of profitability.

However, Chen Mo is definitely not going to correct Qiu Hengyang’s statement. He is now too late to steal music.

Chen Mo’s heart is very clear, and Qiu Hengyang is so hard to give himself a platform. The champion of this design competition has been stable.

Moreover, Qiu Hengyang only played for an hour and could analyze so many things, even the approximate income was calculated. This is also a very enchanting performance in Chen Mo’s view, if compared with another judge. Obviously, Qiu Hengyang's level can rub both Schwarzschild and Lin Hai on the ground.

The world is still genius, not all of Shihuazhe's mediocrity.

Shi Huazhe's face is not very good-looking. Qiu Hengyang's analysis is basically equal to fanning his face in the face, can you feel good in your heart?

The two judges, one of the "flappybird" won't be worthless, and the other holds it to the sky. Obviously only one person in the two is correct, and now most of the audience is obviously standing on Qiu Hengyang's side.