MTL - Internet 2010-Chapter 49 The Thief and the Emperor

At noon, Lu Zhou saw that there were too many things to do, and he couldn't move his **** in front of the computer.

He called Ye Qingchen and said that he was busy and couldn't get away to accompany her to lunch. Ye Qingchen also understood and naturally agreed.

Throughout 305, the takeaway time has resumed.

While eating takeaway, Lu Zhou first sorted out all aspects of the banana market.

In the afternoon, he called the other two people from Banana, "Zhengye, Huang Dong, come here. The details of the offline promotion version will be explained clearly to you."

And after Wang Zhengye came over, he didn't wait for Lu Zhou to speak, "Brother Lu. I have a little bit of thinking here, I'll talk about it, see if you're right."

After hearing what Wang Zhengye said, Lu Zhou felt that Wang Zhengye had a brilliant mind, "Okay, you say."

"The application makes a data interface, and then makes a desktop terminal for the mobile phone store. They register an account, and after logging in to the desktop terminal, they can directly generate a promotion version of the application. When the data interface obtains their account, they can count the total promotion. How many phones."

Lu Zhou was happy when he heard it, and laughed and scolded Wang Zhengye, "thief child".

Originally, he never thought about how complicated the offline promotion version would be.

According to his assumption, it is enough to assign a special number to the mobile phone store by the ground pusher, and to return the data directly after the mobile phone store is installed to count the promotion fee.

Wang Zhengye is good, and a prototype of the "family bucket" model came directly.

As long as this idea is extended a little, it is the rogue promotion that some Internet alliances are doing in later generations.

Wang Zhengye was stunned when he heard Lu Zhou calling him a "thief", thinking that he had said something wrong.

Lu Zhou thought about it and felt that there was no need to stop Wang Zhengye. After all, the final product model depends on the designer's ideas.

"The idea is very good. Just follow your own ideas. You don't have to be in a hurry for this. Find Xiaotong to confirm the time. Today, we will give priority to testing the banana market."

By the time they get off work, the work at hand will be completed one after another.

The first is the deployment and testing of the banana market. Wang Zhengye and Huang Dong were led by Lu Zhou and ran through all aspects of the banana market.

Fang Qiang helped connect Banana's backend and deployed the corresponding server.

Then Zhou Wen retrieved and visualized the data of the previous advertising platform.

After Zhou Wen's data came out, Lu Zhou glanced at the data briefly, and couldn't help being surprised.

In the previous internal test of version 1.0, there is also a management background in the platform to view the data, but the data is not visualized and analyzed.

According to Lu Zhou's assumption, this figure should be around one million, but the actual situation is outrageous.

"In the first two weeks, a total of 600,000 advertising costs were spent, and the average installation price was 15 cents. A total of 4 million total installations? IMEI removed, a total of 1 million effective installations on mobile phones? The click-to-install rate of advertisements is 13%. , involving six million mobile phones?"

This naturally makes Lu Zhou strange, after all, the low price during the internal test is to open up the market.

He came to the conclusion of 1 million, because it is estimated that the current traffic connected to Dream Valley is not as high as imagined, and it should be in short supply, so he preset the unit price to be about one piece.

As a result, that number is now nearly six times worse.

Lu Zhou looked at Zhou Wen suspiciously, "Is there any problem with the average price? Didn't you make a market list, why is it still so low?"

Zhou Wen recalled the data and explained to Lu Zhou, "This situation mainly occurred after the start of the second week. After several head applications were connected, the consumption of high-priced advertisements was very fast, so advertisers adjusted accordingly. lower cost.”

Could it be that the traffic accessed by Dream Valley is far beyond my imagination? Lu Zhou's little heart jumped with excitement.

"Let me take a look at the data of several applications."

Zhou Wen sorted the data, pointed to the screen and signaled to Lu Zhou, "It's the first few applications."

Lu Zhou looked at the number one app and hesitated for a while, "Angry chick?"

"Brother Lu knows this game?"

Lu Zhou couldn't help but sigh, no wonder the data from last week has doubled directly, and he has received a phenomenon-level application.

If last week was an accidental surge in data, Luzhou was also a little worried that advertisers would feel that the unit price was high and lowered the unit price, which would eventually lead to a resurgence in revenue.

But now that he has connected to the angry chick, he feels a lot more at ease.

"Who is this product connected to?"

When Tang Yutong heard it, he raised his left hand and replied softly, "It's my senior, and I connected the chick."

Lu Zhou put one hand on top of Tang Yutong's head, "I give full marks to this wave of operations! What is the connection of this application."

After being complimented by Lu Zhou, Tang Yutong was a little proud, she said, "I've been playing this game before, but it's fun.

So last week I was thinking about getting in touch and giving it a try.

Only when I contacted them did I know that they had cooperated with another domestic advertising company to connect traffic, but the income effect was not satisfactory.

After I contacted, they said to try the effect of Dream Valley, and then they went directly to our platform last week. "

Lu Zhou did not expect this unexpected joy.

As a phenomenon-level game, Angry Chicken has not reached its peak in China's user traffic in 2010.

Its access also enables Dream Valley to complete the early enclosure movement more quickly.

He couldn't help but sigh that Tang Yutong's luck was indeed so good that he was possessed by the emperor.

"Zhou Wen, what was the proportion of this chick's advertising expenses last week?"

Zhou Wen then called up the data, "60%."

"..."

This is simply a chicken that can't get enough to eat.

You know, in the first week of Dream Valley, it was 200,000, and in the second week, the chicken directly ate 60% of the 400,000.

Equivalent to its traffic is large enough, has embezzled the share of some other developers.

As for how big it is, Lu Zhou cannot estimate it.

After all, the Angry Chicken development team’s access to Dream Valley is just a test of the water, and the best way to compare revenue is to access two advertising platforms at the same time.

Lu Zhou could only see its performance in Dream Valley, and naturally had no way to judge.

He then arranged for Tang Yutong, "Xiaotong, focus on contacting this team~www.novelbuddy.com~ and ask them about their intention to continue advertising Dream Valley.

If they are not strong, you can talk to them about targeted advertising.

The online promotion of the banana market can be directly handed over to this application for support.

In addition, the game list after giving them bananas is placed at the top, and the unit price is pushed to the floor. "

Tang Yutong asked weakly, "Do you still need to do other online channels?"

Obviously, Tang Yutong listened to the morning meeting and was a little scared about the workload that followed.

Looking at her expression, Lu Zhou couldn't help rubbing her face, "No need. Let it go first. After the chickens are full, arrange for people to do it by hand."

Tang Yutong was overjoyed when he heard it, "What about offline."

Lu Zhou laughed and scolded, "You have to make an inch. Okay, you don't have to do it online or offline, but you still have to write the draft."

"Oye!"

Tang Yutong was happy, and Lu Zhou put his heart into his stomach.

Just kidding, this chick eats more than 200,000 advertising dollars a week, and Lu Zhou has to weigh whether he has the ability to feed it.

Other channels can be arranged step by step in the future.

"In addition to contacting them, the work of the marketing department has been re-adjusted this week, focusing on recruiting advertisers and feeding the chicken until it is full."

Tang Yutong heard it and agreed.

He then said to Meng Xiaoqin, "There is no need to distinguish this part of the promotion expenses. After that, how many angry chickens will go. You coordinate with Xiaotong."

And after Wang Zhengye heard the conversation between Tang Yutong and Lu Zhou, he couldn't help but ask Lu Zhou, "Brother Lu, what about our development cooperation?"

"As usual."

"..."