MTL - Internet 2010-Chapter 48 promotion logic

The next day, April 13.

"Everyone is here, let's have a meeting today."

Lu Zhou roared directly in 305.

"This week, the focus of our work is the launch of the banana market, and other work must give way to bananas."

After listening to this, everyone in Menggu tightened their minds and waited patiently for Lu Zhou's speech. The atmosphere at this time was far different from the previous closed beta of Menggu advertisements.

Dream Valley ads are only for developers and advertisers, while bananas need to be for users.

Therefore, whether it is technology or business, the team has to face greater challenges.

"The marketing department is the core of the next work. Everyone should cooperate with Xiaotong as much as possible in this week's work. Don't stick to the division of departments. This action will set up a temporary promotion department."

Lu Zhou looked at Tang Yutong, "Xiaotong, you will be the leader of this temporary promotion department. No problem."

Tang Yutong was a little worried when she heard it, but Lu Zhou didn't give her a chance to say no.

"Don't be unconfident, I believe you. Remember what I said next. The promotion of the banana market is divided into online and offline.

There are several technical work arrangements for the temporary promotion department, and the mentioned personnel should remember their own work priorities.

Zhou Wen, in view of the distribution of Dream Valley advertisements in the past two weeks, added data visualization to the original statistical function.

Feiwen focuses on maintaining and iterating developer backend functions. Coordinate with Xiaotong on related issues to ensure that developers can enter Banana smoothly through the background.

Junda, be a crawler and collect the address and contact information of Guangnan mobile phone store. I won't mention the method. If you have any questions, please contact your boss directly.

Zhengye, you and Huang Dong are urgently developing an offline promotion version. I will explain the specific logic to you later. "

Lu Zhou then said to Tang Yutong, "Then there is the online work of the temporary promotion department. Online is divided into Dream Valley advertisements and other channels.

Xiaotong arranged for a classmate in the market to make a report based on the data chart provided by Zhou Wen.

The report includes the current developer status of Dream Valley Advertising and the traffic distribution capability of the platform itself. Estimate the promotion effect of placing bananas.

Other online channels you also need to collect and contact in advance. The two finally gave me an online plan. "

“There is also the offline promotion work.

Ditui's mobile phone store information, you can get it from Junda, and find Zhengye for the offline promotion version.

This part may require additional ground push personnel, so it can be slowed down a little, and the early stage is still mainly online. "

After listening to Lu Zhou's series of bombings, Tang Yutong felt the heavy burden unconsciously.

But she still answered crisply, "Okay, senior."

Lu Zhou smiled and said, "Don't worry, take it easy. Everyone will cooperate with your work."

After he finished speaking, he looked at Meng Xiaoqin, "Xiaoqin, has the company's financial statement for this month been ready?"

"Senior, it's done."

Lu Zhou nodded, "When the report from the marketing department comes out, you can coordinate to see how much funds can be used for this online and offline promotion. In this part, coordinate Xiaotong's work."

"Okay, let's end the meeting. Go to your own way."

The entire meeting lasted for a very short time, but it brought great pressure to everyone.

This is an important battle for Menggu, and there is no room for defeat.

After the meeting, he came to Fang Qiang alone, "Qiangzi, I'll let go of the Dream Valley advertising."

Fang Qiang was stunned, "What!"

"The implication is that when Banana goes online, I really have nothing to do with me, and then I will completely hand it over to you."

Although Lu Zhou had always emphasized this point to Fang Qiang before.

But when this day comes, and it's a bit ridiculously fast, how can Fang Qiang not be stupid.

He said, "Development seems to be like this. I understand your previous work, Brother Lu. But what about the marketing department?"

"Then I ordered the work of the temporary promotion department today, can you understand?"

Fang Qiang scratched his head, "It's easy to do one item alone, but it's hard to understand when you put it together."

Lu Zhou laughed for a while, "Actually, what Xiaotong is doing, I don't know the process."

"Huh? What? You don't know how to arrange it?"

"I just provide an idea. The specific implementation depends on Xiaotong's operation.

Product, development to market, and finally is a self-justifying process.

Taking Dream Valley's current situation as an example, it starts with an advertising platform and attracts developers and advertisers.

If you understand the overall development, it is also very easy to arrange the market work. It is nothing more than collecting information, contacting the other party, and reaching a consensus. "

Lu Zhou continued, "Collect information, such as search engines, such as crawlers, let the development department do it, and hand it over to Xiaotong to complete the next two steps.

When a consensus is reached, demands will inevitably arise, such as developers requesting some new features.

In this part, you only need to let Xiaotong summarize the information to you, and then you can arrange the development department to develop it. "

Lu Zhou called Fang Qiang back to 305, "Let's go. It takes time to think, and there's not much time left for you now."

After returning to 305, Lu Zhou sat down and began to think about the next question of the Dream Valley advertisement.

Such as Peadou, 91, etc. have already competed in the field of application market ~www.novelbuddy.com~ At this stage, a new offline mobile phone is often installed by mobile phone stores with multiple market applications.

It is understandable for offline mobile phone stores to do this. It is nothing more than earning double promotion fees for each mobile phone.

Then, only if more content is included and more powerful functions are provided, it is possible to overthrow the other party and allow users to choose their own banana market.

After all, the application market is still in the stage of staking, and the sooner it occupies a larger share, the greater the advantage.

At present, the work of each application market is more to optimize products and create a larger number of users.

If the mobile phone store wants to earn double, then let it go. If it really wants to start a promotion price war, no one can really afford it.

After all, it's 2010 now, not the era when taxis burn money and o2o burns money.

In the early days, the number of installations in the banana market still depended on the distribution ability of Dream Valley advertisements.

Lu Zhou estimated at the beginning that the number of users covered by developers who have settled in Dream Valley advertisements should be around one million.

In the early stage, the scope of users covered by Menggu advertising can greatly shorten the growth period of the banana market.

Some duplicate users are not excluded here, and the specific data needs to wait for Zhou Wen to complete the statistics of the data, and the actual effect shall prevail in the end.

At this time, Meng Xiaoqin came over and said to Lu Zhou, "Senior, the college just notified that the classrooms in the experimental building have been vacated. I will ask a few boys to find time to move things to the experimental building during the weekend."

When Lu Zhou thought about it, the timing was really coincidental, and Wen Xuwei was coming over next week.

These 305 people seem to be a little bit down at the moment. If you add a fat man, you will probably be a bad person, not to mention Mengguyun will continue to recruit people.

"Okay. You can arrange it."