MTL - Internet 2010-Chapter 19 milestone

Thursday, March 25.

During this week, Fang Qiang led Dong Junda and Pan Feiwen to complete the development tasks of the advertiser access and developer access modules transferred by Luzhou, and Zhou Wen also completed the front and rear docking of the corresponding modules under the guidance of Luzhou.

Luzhou is a server that handles the delivery of Phaeton alone, and distinguishes ten servers according to their functions, deploying applications, databases, memory cache libraries, etc. respectively.

At present, the 1.0 version of Dream Valley Advertising has been officially developed and deployed, and it will be launched as scheduled next week.

On the other hand, Tang Yutong and Meng Xiaoqin from the marketing team encountered some difficulties during the access of advertisers during Monday and Tuesday, and the progress was not smooth.

In 2010, most game makers still haven't formed a specific concept of channels. Most of their game applications are distributed through their own official websites or some fan forums. There is no clear rules and regulations for the overall marketing method.

And now a new advertising platform that does not know the details takes the initiative to contact them and ask them to pay for advertising on the platform, then it is impossible to succeed in this situation.

At this time, the development progress of the banana market, the only ice-breaking method in Luzhou's hands, is still in the testing stage, and it is obviously unrealistic to rashly promote subsidies.

So on Wednesday, Lu Zhou could only adjust his strategy.

The helpless Lu Zhou could only tell the two people in the marketing team, "From the game manufacturers you have contacted before, select customers with obvious intentions. Here, Menggu Advertising pays for itself, and first subsidizes three to five manufacturers. The manufacturers are determined. After that, when the platform goes online, 10,000 yuan of experience funds will be recharged to each manufacturer’s account.”

Later, Pan Feiwen was instructed to add the manufacturer's callback interface to the SDK in CPI mode, so that in addition to the backend of advertisers in Dream Valley, game manufacturers can also write their own interfaces to obtain the real situation of promotion and installation.

The adjustment of the strategy is also based on the psychology of the manufacturers to penetrate into their soft underbelly. After all, the advertising power of Menggu in the early stage of development was too small, and there was no bargaining chip, and the manufacturers could only be convinced by free and real effects.

While giving them ideas, Lu Zhou complained about these manufacturers, "The current manufacturers are really arrogant, they need subsidies for advertising fees, and data interfaces need to be provided. When the banana market comes out, we will see if they will be tough in a year or two. In less than half a year, some savvy manufacturers in China may be able to see something from the 37% of Apple's appstore, but most manufacturers have not yet realized the power of the channel, and once the channel of Menggu advertising is really formed, most manufacturers will become 'lambs to be slaughtered'..."

This made Tang Yutong and Meng Xiaoqin a little tougher. In addition, Pan Feiwen assisted in providing technical docking for manufacturers. The two finally negotiated and confirmed the access of the three game manufacturers on Thursday afternoon.

It is enough to subsidize three manufacturers as follow-up success stories. As for more manufacturers, it is nothing more than wasting money to feed more "white-eyed wolves". Advertisements pay out real money to developers who have access.

In the next year or two, the share of distribution channels for Android applications will gradually increase, from 0 to 30%.

In the future, Penguin and other distribution channels with a multi-product ecosystem will account for 90% of the channel cost, which means that for every 100 yuan that application manufacturers earn from the user's pocket, 90 yuan needs to be distributed to Penguin.

Hehe, it's amazing that you make a game or an application with a monthly turnover of 100 million!

But sorry, please leave 90 million tolls.

OK, it doesn't matter if you don't give it, I can still make a lot of money by pushing my own products, and I will beat you to the ground.

Oh want something cheaper? No problem, if you exchange channel resources for shares and become a partner, you can still get a discount.

That's the real power of the channel in hand.

"Haha. Dream Valley in the future will make them feel the real horror." Lu Zhou thought.

As for the developer access module, it will be much smoother to attract developers. Luzhou arranged for Tang Yutong to step up the marketing of Qiandu, and finally purchased some series such as "How to Make Money with Android Development" and "Android Application Development" Auction ads for keywords.

At present, Menggu has initially determined the intention of nearly 100 application developers to enter. As long as the Menggu advertisement is launched, the developers can be reviewed and docked immediately.

Naturally, Tang Yutong and Meng Xiaoqin are also busy in many docking work. They will connect with advertisers for a while, call thousands of marketing promotions for a while, and inquire about the docking process from developers for a while...

During the period, Tang Yutong complained to Lu Zhou as if he had been played badly, but before Lu Zhou could speak to comfort him, another group of developers came to inquire.

"Xiaoqin, start to prepare, and arrange for personnel expansion after going online next week..."

Who knows, Meng Xiaoqin's small resentful eyes can't help but let Lu Zhou read a hint of life in danger.

"Want to die from exhaustion? *%￥#..." Lu Zhou made up his mind.

Of course, a lady like Meng Xiaoqin would not think so.

......

"Cough. Gentlemen, Dream Valley Advertising is about to usher in the 1.0 product milestone!"

"This week's work, everyone completed the corresponding tasks as scheduled. Xiaotong and Xiaoqin from the marketing team also contacted a number of game developers, and finally won the first batch of users for our Dream Valley Advertising. Right now , the development team should do its best to provide all the technical support that Menggu can provide to the developers who have already settled in, and strive to complete the operation normally on Monday. Xiaotong will contact the technology channels of several portal websites tomorrow to see what process is required to publish the document, and whether it is necessary or not. Spend money and quickly start Menggu Advertising as the first mobile Internet advertiser in China."

Tang Yutong also began to complain, pulling her short hair, looking like she was about to go crazy.

Lu Zhou, "..."

"Zhengye, let go of the banana thing next week, and I'll take over the development. You help Xiaotong and the others share some of the work."

Wang Zhengye was dumbfounded. Naturally, everyone in the audience knew that the two beauties in the market group had been busy during this period of time. They would ask Lu Zhou for help from time to time.

"Uh, not a senior. You also know that I'm not very good at communication, this is a bit difficult."

Unexpectedly, Meng Xiaoqin responded quickly, "It's okay, Xiaoyezi, the developers here don't need to call, just type. And you are also in the development team, so it is much easier to communicate with the developers."

Tang Yutong also understood Meng Xiaoqin's meaning, "Come on, come on, Xiaoyezi, developers' problems are generally very simple."

......

And Wang Zhengye, who is really not good at speaking, also fell under a series of sugar-coated cannonballs, and finally agreed.

In this regard, Lu Zhou could only silently make a cross in his heart, "If you believe in you two goblins, there will be ghosts. Nearly a hundred developers say one word, and your day's work in Zhengye is over... ."

Lu Zhou also decided to wait until Menggu Advertising 1.0 was launched, and then immediately began to expand the recruitment. At present, all members of Menggu are basically working at full capacity.

"Okay, next week is the time for the launch of the Dream Valley advertisement, and it is also the time to verify the effectiveness of our team's work in the past two weeks! The programmers are all tensed up, and we will do a full test tomorrow, and make sure that the launch next Monday is foolproof."

......

Monday morning.

There are still several hours before the official launch in the afternoon. The functions of the official website, developers and advertisers have been deployed early by members of the development team and can be accessed normally.

The developer background has been put into use, and developers can freely perform general management and configuration and debugging of some api interfaces. The only thing that cannot be used is to obtain the callback data of advertisements.

Because Luzhou considers that most of the applications submitted by developers in the background are uneven, and the advertising fee that can be provided this time is only 30,000 yuan subsidized by Menggu, so it can only be opened to some developers first. An internal testing process.

In this internal test, a total of ten developers' applications have been qualified for the internal test, and they can obtain the CPI advertisement callback data launched by Dream Valley this time.

CPI advertising refers to the form of advertising that is paid according to the number of installations. The reason why Luzhou chooses the CPI advertising mode is very simple. A mobile phone has only a unique IMEI identification code. The program reads the IMEI and returns to the server of Menggu Advertising. A valid installation, UU reading www. uukanshu.com eliminates the cheating behavior of multiple installations on one mobile phone, which is more efficient than other modes.

For other advertising models such as CPS, you need to wait for the internal test before slowly testing and launching.

"Junda, debug the data called back by the developer again. Zhou Wen, there is a problem with the API configuration submitted by this developer, please help him deal with it..."

"Xiaotong, confirm the specific posting time with the person in charge of the portal. Xiaoqin, contact the advertiser, and explain to them that the advertisement will be officially launched after 2 pm, and let them check the background data later... "

There is still half an hour before the official launch.

Each developer has integrated the SDK according to their own needs.

Immediately, Dream Valley's server will return the official advertising data to the developers who have obtained the qualification of the internal test, and start the official pricing, and every time the effective installation, Dream Valley will pay them a dime.

Therefore, when the 30,000 yuan advertising fee can be consumed has become an uncertain factor.

After all, the unit price is one cent, that is, the installed capacity of 300,000 mobile phones.

It is possible that the users of these developers themselves are not interested in advertisements, and it takes several days or even months to complete the closed beta test. It is also possible that users react violently to the advertisements and generate huge traffic in an instant.

"Fang Qiang, check the server load again to ensure that there will be no downtime when the traffic volume is too large in a short period of time..."

After the test was completed, Luzhou also officially called back the data and set a timed task.

At this time, developers, manufacturers, Lu Zhou and others are all watching their background data, waiting for the time to come.