MTL - Internet 2010-Chapter 18 The battle for distribution channels

In Luzhou's idea, the priority of Menggu advertising is higher than that of the banana market, but the importance of the banana market is far greater than that of Menggu advertising.

The reason for this result is very simple. Dream Valley Advertising has to seize the name of the first mobile Internet advertiser, so its urgent priority is higher.

The reason why the banana market is far more important than Dream Valley advertising is related to the future blueprint of Luzhou.

Whether it is Ali Penguin or Qiandu, one day they will establish their own application distribution channels, which is a very important part of the giant ecosystem.

Qiandu was the first to act, and used nearly 2 billion US dollars to bring 91 assistants under its command. In the future, Penguin will invest funds to build its own application treasure, and Ali will buy 200 million US dollars to buy the pea market.

Lu Zhou thought, "If it is from the three schools of thought, Qiandu seems to have suffered a big loss, and 91 almost exhausted 30% of Qiandu's cash flow in the quarter. But if you compare it with second- and third-rate Internet companies, it may not be the same. Disadvantages. And the different attitudes of the three companies towards channels are also related to their own conditions. Qiandu is a huge traffic portal in PC, but lags behind in mobile Internet; Penguin has one billion users, so it is easier to build mobile channels; On the other hand, Alibaba is deeply engaged in e-commerce, and after accepting the huge entrance of the mobile Internet of Youshi uc, distribution channels are even more dispensable, and buying peas is the icing on the cake.”

Just imagine, if users want to find video applications in 91 Assistant, then 91 can completely adjust the sorting algorithm to display Qiandu's own Aiqiyi first.

Regardless of the effectiveness of Aiqiyi's investment on the mobile terminal, the channel traffic distributed by 91 Assistant in video applications alone can bring inestimable traffic value to its own Aiqiyi.

The charm of the so-called ecological theory lies in this, it is difficult to see the effect of a single product line, and the entire system formed by multiple products, there are infinite possibilities for chemical reactions between products.

Therefore, if Luzhou wants to develop into a systematic product ecology in the future, the distribution channels must be in their own hands, and the banana market is imperative.

As for putting the banana market on the agenda early, it provides an icebreaker for the initial promotion of Dream Valley advertising.

"If you don't do it if you have inspiration, it would be too wasteful. Anyway, weekends will not affect the development of Dream Valley advertising for the time being."

"Yutong, Xiaoqin, come here." Lu Zhou called to the two of them.

"The work of your two markets will need to start next week. Later, you will find Dong Junda to connect with the advertiser access module and write a user manual for advertisers to read. In addition, I have a list of game companies here, Monday. Start trying to reach out to their marketing department and recommend our Dream Valley ad to them.”

After arranging the market work, Lu Zhou called Wen Xuwei again, "Brother Wen, how is the commissioning of the server that Phaeton prepared for Menggu. Menggu will be debugging and deploying it soon next week."

Wen Xuwei complained for a while, "Didn't I just tell you the day before yesterday that it will be delivered on Monday? It's a big Saturday morning so no one can rest."

Lu Zhou also hurriedly apologized, "Sorry, the code here is blurred, and I forgot that today is Saturday."

"The main reason is that your business license has been delayed for a while. If you are in a hurry, you can also go to the computer room to debug the hardware yourself. You have done it in Phaeton before, and you should know how the process is. It is nothing more than a measure by President Song to standardize the process. ."

"Then there's no need. After all, I'm not a Phaeton employee now, and I don't conform to the rules. Please take care of me. I will be online before next Friday."

Wen Xuwei was also curious, "How long has it been since you left your job here, and you want to get results in two weeks?"

"That's not it. This week, Menggu's team worked more than ten hours of overtime every day."

"I haven't seen you for a few days, and now the boss Lu is really a black-hearted boss."

Lu Zhou didn't care, "Don't. They are all motivated young people. I didn't force me to work overtime."

"You said that, but I want to see the working conditions of Menggu."

"Brother Vancouver is coming, and Dream Valley welcomes you at any time."

"Okay, I'll go there when I have time."

After hanging up the phone, Lu Zhou finished writing the sorting algorithm for the banana market, and then handed it over to Wang Zhengye to let him get acquainted.

Lu Zhou then started to prepare the architecture of the server so that it can be quickly deployed after getting the Phaeton server on Monday.

At present, the servers of Menggu Advertising are basically for their own use, and there is no need to open up idle resources to the outside world. Therefore, Luzhou did not directly choose a distributed architecture from the perspective of cloud computing, but chose a traditional cluster architecture.

The cluster architecture is suitable for small and medium-sized business needs. The adoption of this architecture can shorten a lot of development and deployment time.

Although it will face the problem of insufficient scalability and fault tolerance, once Menggu Advertising needs to increase the server due to business growth, it will face greater adjustments.

"Well. From the perspective of the future, distributed and cloud computing is imperative. The Dream Valley advertisement was launched at the end of March, and the banana market was completed at the beginning of April. After that, the server architecture and programs of version 2.0 of the two projects need to be distributed to the distributed Refactoring and development in the direction. According to time estimates, the time should not exceed two months, and it should even be compressed to complete 2.0 before May. Otherwise, once a certain link develops beyond expectations, the system will easily collapse.”

For Internet companies, neither business nor technical architecture can be achieved overnight, and often requires a process of development.

In the early stage, a relatively simple implementation method was adopted, thereby shortening the product cycle and achieving rapid launch. In the mid-term, UU Kanshu www.uukanshu.com split multiple modules and adopted a composite distributed system.

If you put the cart before the horse, under the fast pace of the Internet, products are often not yet ready to go online, and there may already be early adopters on the market.

For Lu Zhou, the doorway is naturally clear in his chest, and he is familiar with the various processes of the entire product lifeline.

At present, the biggest difficulty of Dream Valley is the lack of manpower. Whether it is Dream Valley advertising or the banana market, Luzhou still needs to play a leading role in the two projects. It will take some time for the other people to grow up to grasp a project.

In terms of programming, Fang Qiang was probably barely able to pass the test, but when it came to server architecture or system design, Fang Qiang was still smeared.

Therefore, Luzhou still needs to lead Fang Qiang from the server cluster of Dream Valley Advertising and Banana Market to the distributed development of 2.0.

At that level, Fang Qiang was able to grasp the level of the project, while the four interns depended on their comprehension and diligence.

"If I can fool brother Wen over like in my previous life, I don't need to help Fang Qiang to grow up at all. The golden partner of the two of them in the previous life directly made me never return on the road of salted fish." Lu Zhou thought so .

Of course, it is just a joke to say that it is salted fish. Luzhou focuses on the cutting-edge research of trend technology, and is the helmsman of the entire team in grasping the development and development direction, while Fang Qiang and Wen Xuwei focus on business logic implementation and system architecture. .

"Well. The idea is very bold, that is, he might be beaten to death by Song Ge."

Lu Zhou couldn't stop laughing, "It's really not easy to fool around when you don't have anything on hand at first. When 2.0 comes out, I don't believe that you, brother Wen, will not get on the boat. You can fool you on board in the past life, but you can't escape in this life. Yes, you have to come if you don't want to."