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Love? The Reborn Me Just Wants to Obtain Rewards-Chapter 886 - 369: Two Major Challenges, Solve One First
Chapter 886: Chapter 369: Two Major Challenges, Solve One First
On the second day, everyone helped Li Ziqi with a full day of work, experiencing firsthand the busyness and tranquility of rural life.
In the morning, they picked bamboo shoots and mushrooms. During mid-morning, they prepared ingredients, drank tea in the afternoon, smoked cured meat together, and finished with two big bowls of rice cooked over a wood-fired stove.
The rice was Xiangshui Rice brought by Su Huai from Northeast China, so aromatic it made everyone’s scalp tingle.
At dusk, they sat under the grape vines, drinking light beer and began discussing the foundational aspects of the Xingyu Model.
"The rapid rise and disappearance of internet influencers is a very swift process. A newcomer might catapult from complete obscurity to widespread fame across the internet in just a month—or through the catalyst of a single event.
But how long can this fame be sustained?
How much of the tsunami-like traffic can actually be converted?
What is the value of new influencers’ traffic to our enterprise?
Purely from a business perspective, we need to leverage the best qualities of influencers, but at the same time, we must be cautious not to harm the interests of our partners."
"This requires us to establish a comprehensive system of entry mechanisms, exit mechanisms, and penalty mechanisms.
If you maintain S+ status, the company needs you. OK, we give you equity.
But when you’re no longer popular, don’t just rest on your laurels and profit from newcomers. The portion of equity you gained through your traffic value should be transferred to the newcomers."
"Thus, Xingyu’s partnership model consists of two layers: first, your capital equity, and second, your traffic equity."
"What does this mean?
The capital equity you earn by investing actual money is yours. It will only be diluted proportionately when external investors further inject funds into Xingyu.
Your traffic equity earned through explosive popularity is essentially reward-based. It grants you dividends and influence, but it is subject to dilution by newcomers and does not fully belong to you."
"If your personal image encounters issues—such as scandals, legal violations, or causing negative impacts to Xingyu—the capital equity remains yours, but your traffic equity will be fully forfeited, along with compensation for various losses as stipulated in your contract."
"Let’s begin discussing the first question now. Why do you think I’ve designed such a mechanism?"
Li Ziqi, uncharacteristically enthusiastic, was the first to respond: "Because of the traffic pool!"
Too superficial, but it’s not that she didn’t understand. It’s just that she’s not particularly expressive.
Li Jiaqi supplemented: "The pool is dynamic. Even if a newcomer only stays popular for six months, they can significantly impact our traffic pool."
"We must calculate their contribution and reward them accordingly. This will incentivize other streamers and bloggers to fully unleash their creativity and strive hard."
"With this, Xingyu can consistently attract active forces, driving the company’s long-term prosperity."
Zhang Dayi thought from a different angle.
"Fairness, right?
I think you want to seek a balance between capital and the influencers themselves.
In our field, capital investment is important, team collaboration is important, the content creation ability of influencers is also important, and the overall company coordination is even more crucial."
"Since everything is important, what’s ultimately the most important?
If we don’t design a complete system in advance, when newcomers gain fame, everyone will speak their own truth, and chaos will ensue."
"Capital might think: Without the resources I’ve brought in, who are you even?
Influencers might argue: Without my excellent content and strong traffic conversion ability, what use are your resources?
Once conflicts arise and mutual cooperation ends, both sides suffer—it’s simply not worth it."
"So, it’s better to establish rules in advance, then adjust them case-by-case depending on each individual’s circumstances, avoiding a messy breakdown altogether."
"Everyone’s perspective is valid. Very good."
Su Huai sensed that today’s discussion would continue smoothly, sincerely flashed a radiant smile, and elaborated in detail.
"Balancing capital and content is the core idea behind this system."
"However, if we delve deeper, what is Xingyu’s real mission?
To qualify traffic, to price traffic, and to empower traffic."
"Traffic has immense value—this is a consensus everyone can agree on, right?
But there are many types of traffic, with varying causes, characteristics, and energies."
"Why do influencers often clash with capital?
Because neither party fully understands the other’s value. Many times, it’s not about greed but a genuine sense of injustice."
"Cognitive discrepancies lead both sides to misjudge their own contributions."
"Exaggerating individual input and undervaluing the other’s efforts—this type of bias stemming from human nature is something all of us might commit."
"As leading influencers in the company, ’you’ need to establish a shared understanding of ’value’ with ’us.’
"I am a pure manager.
Mr. Gu is a pure investor.
Sister Yi represents the hybrid role of investor and influencer.
Ziqi and Jiaqi, you are purely influencer streamers."
"We represent all the major layers within the value chain. While there is a natural opposition between ’you’ and ’us,’ we can still achieve mutual recognition of each other’s value through a model based on reason, logic, and data."
"Once we achieve this mutual understanding, we reconcile accounts, sign commitment agreements, and then consider emotional factors."
"With Xingyu’s top-level architecture becoming seamlessly integrated, the middle and lower levels will have templates, goals, and clear references. This, in turn, will unleash work enthusiasm and individual potential."