Love? The Reborn Me Just Wants to Obtain Rewards-Chapter 885 - 368 Awakening with a Start_4

Gu lagged behind and found everyone looking at her, so she said casually, "All major brand products will be sold at a break-even price; relying on reputation to build our own new brand, we’ll earn the brand’s added value."

"Wow!" Li Ziqi leaned in close affectionately and said, "You’re amazing!"

Um, perhaps she just wanted an excuse to get closer...

"Your ideas are all great, really great."

Su Huai was very satisfied. Working with smart people is truly effortless. While their thinking might not be quite as forward-thinking as his, they grasp concepts immediately without needing him to repeatedly explain basic points. ƒrēenovelkiss.com

Thus, he didn’t beat around the bush and provided a more feasible approach.

"We’ll adopt a multi-pronged strategy.

First, for the popular single products from major brands, since we can’t get them at a low price, we’ll use a slightly loss-driven sales strategy with the goal of attracting customer traffic.

Second, for the slow-moving products from major brands, we’ll acquire them at ultra-low prices and adopt a break-even strategy—it’s fine as long as they sell. The goal is to help the brands clear inventory and establish long-term good partnerships.

Third, for the core products of major brands, we aim for small profit margins. The goal is to enrich our product lineup in the display window and reach a broader audience.

Fourth, for promotional products from ordinary brands willing to heavily invest in market entry, we’ll maximize our earnings. The goal is to improve profitability.

Fifth, build our own brand. Initially, we’ll pursue high cost-efficiency, and later gradually develop a high-end product line. The goal is to monetize our reputation in a way that doesn’t provoke animosity.

Sixth, cross-sell our own branded products; leverage our in-house influencers for friendly promotions."

"Wow..."

Gu couldn’t help but exclaim in awe.

When Su Huai laid out the strategy in this organized manner, the whole plan became remarkably clear. Even someone like her, a novice outsider, could fully grasp it.

As for the other three women, all of them were recording with their phones, ears perked, afraid of missing even a single word.

Li Jiaqi couldn’t wait any longer and asked, "Mr. Su, I understand everything else, but that last part..."

Su Huai smiled lightly and explained in detail, "In some scenarios where user profiles highly overlap in influencer-driven sales, we can apply a combination approach.

For example, YSL might want to collaborate with Jiaqi but requests that you first help sell an underperforming lipstick.

Regarding pricing, they won’t allow it to be sold cheaply as they believe it would damage the brand’s image.

In this case, to avoid taking a loss, you can bundle it with Quanquan’s Hugging Pear.

The factory custom makes a special edition YSL co-branded batch: lipstick priced at over 200, Hugging Pear priced at over 200, but bundled together for just 328. Not only is there profit, but more importantly, it serves as a way to expand consumer reach.

Another example: Sister Yi produces a piece of clothing that doesn’t sell well, while Jiaqi happens to have received a batch of L’Oréal lipstick sample kits. In this instance, the clothing price remains unchanged to protect brand prestige, but offering complimentary samples boosts sales and alleviates inventory pressure.

This is risk management—things you struggle with can, through clever reallocation, create value elsewhere.

Your own risks get shared, saving you the need to force risky ideas.

Moreover, risk management has many implications.

Jiaqi, your fan loyalty isn’t strong enough; sometimes you face criticism and are undermined by competitors. At such times, if fans of Quanquan, Ziqi, and Yuji help speak up for you and defend your reputation, major controversies could easily pass without issue.

Sister Yi, your clothing designs are bound to have some points of contention, as our strategy involves drawing inspiration from major brands.

So, when competitors initiate attacks on this aspect, Xingyu’s Guild Fans and Xingyu’s top influencers’ loyal fans can become your strong allies..."

Su Huai’s discourse on risk management was like a bolt of lightning, piercing through darkness, inciting profound reflection and evoking deep inspiration among them.

Because he wasn’t bluffing—it was extraordinarily precise and practical.

Once, the Chinese local brand Pechoin suffered a massive organized hit of negative publicity online. Suddenly, marketing accounts across the entire internet went viral spreading the bad news, leading casual observers to believe Pechoin had fallen into scandal.

How was this crisis resolved?

Wang Yibo’s fans immediately acted with extraordinary professionalism, blocking the spread of negative information. They appeared everywhere to explain and delay the damage.

Pechoin itself also responded swiftly, releasing a clear and structured announcement. Then Yamaha promptly retweeted it, controlled public opinion, and successfully resolved the crisis.

This exemplifies the power of mobilizing massive fan bases cohesively.

"Beyond standalone risk management, what is the integration of risk and traffic management?

I’ve introduced the concept of a traffic mega-pool.

Essentially, the mega-pool utilizes overflow traffic you personally can’t harness, guiding it within Xingyu’s larger platform to keep circulating, amplifying, refining, and releasing.

This flow of traffic originally belongs to no one, but under Xingyu’s direction, it converges into a powerful added-value stream.

This value is fairly redistributed to everyone, allowing all to benefit.

Of course, direct benefits constitute only a small part of the value.

At year-end settlements, the largest added value will be reflected in the company’s overall profits.

Ultimately, this manifests in year-end bonuses and dividends.

This is why I insist on making every S+ influencer a partner in Xingyu, holding company stock—because this extra profit is a collective creation, and everyone deserves to share it.

If Ziqi or Jiaqi were promoted to S+ level but remained independent, fighting alone outside the collective, while we early company founders exclusively reap the traffic mega-pool’s added value, such an unfair distribution model would inevitably bring practical conflicts, and Xingyu wouldn’t go far.

But Ziqi and Jiaqi, you also need to understand: late entrants wanting to enjoy the fruits from trees planted by early players must pay a higher price.

These two truths, one positive and one negative, are both realities.

Hence, we mustn’t only consider things from our own perspective; we must stand on a higher level, objectively evaluate Xingyu as a whole, then carefully examine our inner selves before making decisions."

That night, Su Huai, Gu, and Ziqi slept soundly, while the other two women stayed awake.

In truth, today Su Huai had only fully explained one thing—why influencers need to gather on the same platform instead of venturing out to start their own businesses.

The truly critical entry mechanisms, exit mechanisms, and evaluation mechanisms—he hadn’t mentioned a single word.

Nonetheless, even with just this small glimpse, he had unveiled a corner of an incredibly vast world to them.