From A Producer To A Global Superstar-Chapter 227: Endorsement

The meeting room was quiet.

Sunlight filtered in through the tall glass windows, casting long reflections across the polished table. Dayo sat comfortably in his chair, arms relaxed, posture calm. Across from him, Sharon had already opened her tablet, fingers moving smoothly as she prepared to speak.

"Alright," she said, finally looking up. "Let’s lay everything out properly."

Dayo nodded. "Go ahead."

Sharon swiped once, and the first logo appeared.

"Pepsi," she began. "We’ve already signed. Three years. Global campaigns. Multiple regions."

"That one’s settled," Dayo said.

"Yes," Sharon agreed. "Which is exactly why it’s important. Pepsi sets the tone."

She changed the slide.

"Adidas."

Dayo raised an eyebrow slightly. "They moved fast."

"They always do when momentum is high," Sharon replied. "Footwear, lifestyle campaigns, limited athlete crossover. They want you positioned beyond sports — culture, music, youth."

Dayo leaned back, considering it. "That aligns."

"It does," Sharon confirmed. "Next—luxury."

Another swipe.

"Rolex."

Dayo let out a quiet breath. "That’s... big."

"Very," Sharon said. "They’re not rushing it, though. They want elegance, restraint. No overexposure. A few select appearances. One or two campaigns a year."

"I like that," Dayo said simply.

Sharon smiled. "I figured you would."

She tapped once more.

"And finally, a clothing brand. High-end streetwear. American-based. Clean designs, strong identity. They want JD standards attached to their name."

Dayo looked at the screen for a moment, then nodded. "That’s four."

"Yes," Sharon said. "Pepsi. Adidas. Rolex. And the clothing line."

She locked the tablet and folded her hands. "Four major deals. All active. All within reach."

Dayo exhaled slowly.

"That’s a lot in a short time."

"It is," Sharon agreed. "Which is why we’ll control the pace. You don’t need to say yes to everything immediately. But momentum like this doesn’t wait."

Dayo gave a faint smile. "I know."

They sat in silence for a moment.

Then Dayo reached for his phone.

"I need to make a call."

Min-jae picked up on the third ring.

"Dayo?"

"Hey," he said. "How are you?"

There was a brief pause, then her soft laugh came through. "I’m fine. I was actually wondering when you’d call."

"Yeah," Dayo admitted. "Something came up."

"I figured," Min-Jae said gently.

Dayo leaned back in his chair. "I might be late getting to Korea."

"How late?" He asked.

"Maybe an extra week," he said. "Possibly two."

There was no irritation in his response.

"That’s fine," Min-Jae said. "I’ve waited this long. I can wait a little more."

Dayo smiled. "You’re sure?"

"Thank you," he said sincerely.

After the call ended, Dayo lowered his phone and looked back at Sharon.

"Everything is good ."

Sharon nodded. "Then we move."

The week that followed was relentless.

Pepsi came first.

The shoot took over an entire studio block. Lights. Cameras. Crew everywhere. Dayo moved through it calmly, changing outfits, adjusting posture, repeating takes with precision.

The video was not long.

It started with Ayo swimming, and after winning the race.

He felt the victory wasn’t complete until he drank a Pepsi and gave an exaggerated sigh, and said. "A victory is not complete without a bottle of Pepsi."

The whole crew fell silent and dazed. They thought that it would at least take more than half the day to get the cut, but Dayo did it in one take.

The director asked Dayo to do it again, and the results came out even better. They finished the shoot and pictures before the afternoon sun set something then planed would take at least two days.

The director was impressed, and he asked Dayo to work for him on his upcoming movie, to which Dayo smiled and said if the timing is right, sure.

When the campaign dropped, the response was immediate.

Online platforms lit up.

Television slots replayed endlessly.

By the end of the day, it was already being called one of Pepsi’s most effective campaigns of the year.

There was no rest.

Two days later, Adidas.

This shoot was different — outdoors, movement-based, dynamic. Running shots. Slow-motion transitions. Dayo’s presence fit naturally, effortless and controlled.

Adidas released teaser clips before the full campaign even finished editing.

The response doubled.

Then came Rolex.

No noise.

No chaos.

A quiet studio. Minimal crew. Clean suits. Subtle movements. A close-up of his wrist. A calm expression. A statement without words.

The campaign didn’t explode.

It settled.

And that was exactly the point.

Finally, the clothing brand.

Urban settings. Street-level visuals. Natural lighting. JD standards are woven subtly into the designs.

By the end of the week, four campaigns had either dropped or been scheduled for release.

Pepsi.

Adidas.

Rolex.

JD-standard clothing.

Four deals.

One week.

Sharon stood beside Dayo as they reviewed the final reports.

"You closed everything," she said. "No delays."

Dayo rubbed the back of his neck. "I’m tired."

She laughed softly. "You’ve earned it."

He looked out the window, the city stretching endlessly beyond.

"One more week," Dayo said. "Then I’m leaving."

Sharon nodded. "Korea."

"Yes."

The momentum was real.

Dayo’s face was literally everywhere, and he was thinking of resting when Sharon called him to tell him that other brands were reaching out to work with them.

The exposure was literally on fire peole were even saying they were seeing Dayo in their dreams. This became a trend that people used to jab Dayo, saying he is monopolizing the whole world and not.

One of Dayo’s fans started a trend anytime he sees Dayo’s Billboard, he would do a video, and when he sees another one, he does it and shouts."Again ."

This trend took the internet on fire, and since Dayo was still taking deals, he took the time to do an ad for his chocolate, which boosted the popularity of both him and the product.

And of course the endorsement he took saw a massive flow of income and customer weither it was the Pepsi or Rolex, and the clothing brand influx of customers flooded them.

With this, they wasted bo time in pushing harder to capitalize on the new fund popularity of Dayo.

And Dayo, he heard a familiar.

DING!