Becoming Rich with Daily Scavenging APP-Chapter 419: Show Launch

"Because we need to allow the audience to get involved," Zheng Zhiming said. "The reason you want to make this show is to promote your company’s technology and products, right?"

"Right." Chen Yiyang nodded. This is the main purpose. The show is not for making money; all the money spent on it is counted as advertising expenses.

"Since it’s for promotion, to sell products. If professionals are responsible for controlling the robots, will the audience think that the actions the robots can perform can only be done by professionals?"

"Yes, you’re absolutely right!" Chen Yiyang slapped his thigh.

Zheng Zhiming had really hit the nail on the head.

Humanoid robots are expensive, and the R&D costs are exceedingly high.

So, we need to find ways to sell more units to recoup the R&D costs.

If professionals control the robots, it’s easy for people to think the amazing performances are entirely due to the professionals, and that they couldn’t achieve the same at home.

Zheng Zhiming’s idea of having ordinary people operate the robots completely breaks this perception, greatly enhancing the ordinary audience’s sense of involvement from the screen.

"Moreover, for better dissemination, we can also find some well-known amateurs, like bloggers, KOLs, and video creators who have influence but know nothing about robots."

"Sure, that could work." Chen Yiyang nodded. 𝗳𝚛𝗲𝕖𝚠𝚎𝚋𝗻𝗼𝕧𝗲𝐥.𝚌𝚘𝐦

"Then I’ll leave the show in your hands. Is that okay?" Chen Yiyang asked.

"No problem at all," Zheng Zhiming immediately replied. "I’ll head back to discuss the show’s production with the leaders at Tengxu."

"What about CCTV?" Chen Yiyang asked.

"Perhaps you should inquire about CCTV yourself?" Zheng Zhiming, coming from Tengxu Video, didn’t have connections in traditional TV stations.

Chen Yiyang had to call CCTV himself to inquire.

While Chen Yiyang’s connections at CCTV were not strong, he had substantial assets.

TV stations are not what they used to be.

Previously, there were plenty of advertisers with cash flowing into the stations, filling their coffers.

But now, even CCTV has started taking on ads they previously ignored.

It’s even worse for local stations.

After Chen Yiyang submitted his name, the allure of a billionaire immediately led them to send someone over for negotiations.

"Mr. Chen, I think this program would be better on Channel 10," the representative said.

"Why?" Chen Yiyang asked. "Channel 5 would be more effective, wouldn’t it?"

"The leaders at Channel 10 said if the show airs on Channel 10, they’d be willing to broadcast it for free."

Chen Yiyang was aware that making a show for CCTV usually meant paying them, not the other way around.

After all, it’s CCTV.

Moreover, the variety show Chen Yiyang was making was essentially a large advertisement.

He was ready to spend a large sum of money on it.

Yet, Channel 10 was willing to play it for free.

After pondering for a moment, Chen Yiyang tentatively asked.

"Could it be that Channel 5 isn’t even aware of the show yet?"

The CCTV representative said nothing, simply acknowledging it implicitly.

Got it.

Looks like TV stations really are having a tough time now.

After submitting the program plan, the leaders at Channel 10 likely realized it was a show with plenty of buzz.

Even though the show itself was a large advertisement, it could also bring in traffic for Channel 10, increase exposure, and attract advertisers.

So, Channel 10 sent someone over to intercept it.

Initially, Channel 5 was favored for its audience.

But if the show went viral, there wouldn’t be much difference between Channels 5 and 10.

Since Channel 10 was willing to do it for free, it made sense to air it there.

Thus, Chen Yiyang signed a contract with Channel 10.

The preparation process for the robot fighting competition show went exceptionally well.

There were minimal technical challenges; Yushu soon got everything ready.

The show’s preparation was also swift.

There weren’t any scripts, just set up a platform and invite famous amateurs to operate the robots in clashes.

For commentary, they could just bring in some sports commentators to do guest spots.

So it wasn’t long before the show officially aired, with the first episode broadcast on Channel 10 and Tengxu Video.

"The viewership isn’t high," Chen Yiyang chatted with Wang Xingxing in his office.

"Could it be that the show launched too quickly and our initial promotion was lacking?" Zheng Zhiming scratched his head, feeling somewhat restless.

The whole process, from preparation to going live, took less than a month.

Since the show was essentially a large advertisement, they couldn’t really invest heavily in promoting an advertisement.

As a result, the viewership on the day of release was average.

"Let’s give it some time," Chen Yiyang thought and said. "Now it’s the era of short videos and self-media. A hallmark of our times is that no event with potential to become a hot topic goes unnoticed.

Someone walking like a model can go viral across the internet, so a robot fighting competition should draw attention, right?

As it turns out, Chen Yiyang’s judgment was quite accurate.

On the day of the broadcast, the program didn’t attract many viewers.

But after airing, numerous marketing accounts and self-media outlets quickly took note of the robot fighting competition.

Suddenly, various clips began to flood short video platforms.

Related topic discussions and popularity surged too.

Several repacking specialists even uploaded the robot fighting competition videos to international platforms, sparking significant discussions overseas as well.

This phenomenon was mainly due to Yushu’s solid robot technology. This was genuinely a pure humanoid robot fighting competition, not a gimmick session with excavator battles masquerading as robots.

Indeed, robot fighting contests weren’t unheard of. They had their moment of popularity before.

But the earlier hyped robot contests were quite different from what Chen Yiyang was doing now.

The earliest robot contests were less robot battles and more of machine vehicle competitions.

Participants were professionals who hand-made various machines that moved on wheels or tracks, trying to push opponents off the platform or flip them over.

Though marketed as robot contests, they had absolutely no connection to humanoid robots.

Japan, once called a leader in robot development, also organized a large-scale robot fighting contest.

In this contest, although both sides used gigantic robots equipped with chainsaws and mechanical hammers,

the robots still moved using tracks and wheels.

The hype was significant, but the effect was less impressive than two large excavators brawling.