This celebrity became even more popular after being exposed of having multiple girlfriends-Chapter 404 - 316

This whole thing has such a great show effect; even if you don’t know exactly how Wu Mu will perform on this Korean show, everyone can be sure that it’s because of him being so entertaining that it has gotten such a huge publicity push.

He’s the son of some so-called big politician in Hua Country, you’d have a bit of logic if you said he got resources because some rich lady fancied him.

In terms of his own family, it’s already widely acknowledged that he’s probably an orphan now.

The interest of the netizens in Hua Country has been piqued, and everyone is following the development of this matter.

Besides, even without this issue, Wu Mu’s variety show is something worth looking forward to.

...

The netizens in Hua Country are waiting for the show to air, eager to see the reactions of Korean viewers.

Korean viewers are also making a fuss while waiting for the show to air. Right now, there’s only a trailer available, so it’s impossible to jump to conclusions. Once the show officially airs, and their guesses are confirmed, public opinion will rise even further.

The production team and Yameng Company are especially waiting for the show to air. Although they’ve been criticized a lot these past few days, and even received dead mice, with a wave of boycotting their products online, once the show airs, things can turn around, making their participation more memorable.

They’re waiting, but Wu Mu... what’s there to wait for? There’s no need to wait.

He opened the system panel, looking at the newly available performance options on the panel.

Normally, this performance project could succeed even without using the Performance Card, as the popularity generated by the show alone would be enough for Yameng Company’s investment.

But Wu Mu thought about it and decided that since this was his first overseas endorsement project, it would be worthwhile to push the heat even higher to prove his "commercial value." This could set a benchmark for other companies to better pay the "popularity tax."

He also felt that linking his endorsement performance with the show’s effect might not be a good idea.

The show’s effect is something he created himself. Even if his performance is poor, it could negatively impact his "commercial value."

If the endorsement performance is linked to the Performance Card, then as long as he has the card, it can continue endlessly.

"The endorsement fee is fifty million, the show appearance is 2.2 million, and an offline event for half a day for 2 million, making a total of 54.2 million... Alright, let’s use three cards, fewer wouldn’t have much effect."

Wu Mu thought for a moment and decided.

He directly selected three 10 million Performance Cards for the new endorsement project with Yameng Company.

He previously got five Performance Cards and a 1 billion Profit Card in a draw, plus the three Performance Cards he originally had; he now had plenty.

After using three Performance Cards, Wu Mu swiped his phone to check for any new messages. Seeing none, he continued with his other tasks.

Now he just had to wait for the endorsement to gain traction before the show aired.

Yes, as long as the system doesn’t mess with him and drag the performance redemption until after the show airs, riding the show’s popularity tide.

...

In a small town, local resident Xiao Guo silently stared at his phone.

"South Korean Yameng Company cosmetics purchasing, a long-established, quality brand, endorsed by celebrity Wu Mu."

This is a bit too much!

It was already something that they used big data to push domestic products on me; now they’re pushing products that aren’t even available domestically and need to be purchased abroad!?

"These software’s big data recommendations really leave no gaps." Xiao Guo shook his head slightly.

However, looking at the familiar celebrity endorsement picture, he hesitated for a moment and clicked on it.

Though it seemed he was being targeted by big data, he did need a set of cosmetics right now.

With Christmas coming up at the end of the month, he had been searching online for gift ideas for his girlfriend.

Seeing this, he thought a set of cosmetics would be a good choice.

Xiao Guo clicked into the purchase details page, looked around, and placed an order.

...

Shen City, in a clothes design company.

Xiao Lulu was chatting with her colleagues.

"Lulu, do you know about cosmetics? How are the products from South Korean Yameng Company?" a colleague asked her.

Being known as a bit of a campus goddess back in school, Xiao Lulu naturally knew a lot about cosmetics.

Seeing the phone screen her colleague showed her, she frowned slightly, "South Korean Yameng Company? I’ve never heard of this brand."

Her colleague explained, "You haven’t heard of it? I thought you might know. It’s supposedly a long-established beauty product company in South Korea, mainly focusing on their own market. It’s like those classic domestic brands of ours, with quality products but a bit outdated in their marketing."

The numerous uncertainties in her colleague’s explanation made Xiao Lulu frown harder.

Cosmetic company promotions are not to be trusted, and with many reputable and affordable brands available, there’s no need to take such a risk.

She said directly, "Where did you see this? It seems unreliable. What’s your budget? With a higher budget, I’d recommend Estée Lauder or Lancôme. With a lower budget, L’Oréal or lines under 3CE that are popular would be better."

Her colleague was somewhat hesitant, "Really? I thought products endorsed by Wu Mu would be of good quality. Even though his endorsements seem like cash grabs, he supposedly has strict quality control."

"By the way, Lulu, do you know Wu Mu?"

Xiao Lulu looked puzzled, but the surname...

Her colleague realized, "Oh, he’s called Wu Mu, he’s a top star now."

"I saw his birthday support event at the Bund a while back, it was so interesting," her colleague said excitedly.

Wu, Mu?

Wu Mu!?

Xiao Lulu’s face stiffened, "No, I don’t know him."

"That’s too bad. If you get a chance, you should watch his show, he’s really fun." Her colleague suggested with regret.

Her colleague seemed quite captivated by this Wu Mu, saying, "I’ll buy a hand cream to try. It isn’t very expensive anyway."

Xiao Lulu had nothing to say, as memories of her previous obsession with this person flooded her mind.

The more obsessed, the more hurt she felt. After his scandal, feeling deceived, she closed off completely, never wanting to see him again.

Back then, there was even a classmate more fanatical than her, whom she cut off contact with in her rage, declaring she never wanted anything to do with that guy again.

It was certainly one of her youthful, foolish moments of fan culture.

Though this ’youthful’ period was less than ten months ago.

Didn’t he get completely ruined? How is he still a top star and hasn’t faded out yet?

Having not followed online developments for a while, questions filled her mind.

After work, she couldn’t help but reach for her phone.

...

In Seoul, South Korea.

Office worker Lee Youmei was out shopping with her boyfriend.

Her boyfriend was recounting some enraging recent event.

"The production team of Super Challenge, I used to think they cared about people, different from other shows. Turns out, when it comes to the powerful, they’re just as disgusting! Did you know, Youmei, they recently did a dirty deed by inviting some no-name Hua Country star!

"Some guy who had no reputation at all here in South Korea! He even dissed Yi Junxi and Li Zhengxun and can’t even speak Korean, has zero hosting skills, yet was invited to Super Challenge. As if that wasn’t enough, they let Shen Zaixian and the crew play second fiddle to this idiot!"

Her boyfriend, a devoted viewer of Super Challenge, was clearly fuming.

Lee Youmei, clearly uninterested in these matters, just continued selecting groceries. Suddenly, she made a small sound of interest, "This essence cream looks quite nice. How about we buy a bottle to try?"

Still wrapped up in his anger, her boyfriend waved his hand dismissively, "Sure, buy it."