MTL - The Era of Hard Work-Chapter 706 Sorrows and troubles (seeking monthly pass)

  Chapter 706 Sorrows and Troubles (Seeking Monthly Pass)

  In the early winter season, all the windows of the office are closed. At this time, only two old smoking guns are needed in a room to turn the office into a wonderland on earth.

   Four or five old smoking guns are activated together, and that is the real fairyland surrounded by clouds.

The    discussion has been going on for a while, and everyone has serious faces, two even scowling.

   "Head, do you really want to move?" A younger one said with confidence, "We must be famous."

   The oldest one said, "We are in charge of this area. No one can say anything about the temporary inspection. This is within our scope of responsibility."

   Another person said: "Chu Li, we suddenly checked the chain stores of Lu's Catering. No one could guess that it was targeting Lu's Catering? It's Lu's Catering, and it is said that it has a good relationship."

  The eldest one exhaled a cigarette, and his face became even more worried, with a bitter word clearly written on it: "I can't ignore it here."

   On both sides, neither side can afford to offend, and which side wears small shoes, they all have to be immortal and want to die.

   There is an instruction above, and they received a report that there was a problem with the food of Lu's Catering, so they had to make a temporary inspection.

   Someone asked: "The four catering brands under Lu's Catering are all sampled?"

   "No, mainly to check Burger King."

"Burger King..." This person had an idea: "Do you think this will work? Now Western fast food is developing very fast. KFC and McDonald's came first, followed by Burger King, and recently Dicos and Pizza Hut have also come in. , Let's conduct a special sampling inspection of Western-style fast food, and the results of the sampling inspection will be announced to the public, so that we can explain something to the above, and those who support Lu's Catering have nothing to say."

  Someone echoed: "Yes! They also do Western-style fast food. There is no problem with foreign brands, but the problem with Burger King is not directed at them, but their own work has not been done well!"

   The one with the most frowning face said, "This is a good way, but it's also a no-brainer way."

  The work has to be done, and it is better to have a way than to bite the bullet.

   Discuss the result here, prepare to arrange related work immediately, and do it as soon as possible.

  …………

  The west end of Quannan Road, the original Sanlian Home Appliances Building, reopened after changing owners this year. The huge "Sanlian Home Appliances" originally on the roof of the building has been replaced by the brand new "Ginza Shopping Mall".

  This building is the result of Ginza Mall's participation in the siege of the Sanlian Group.

  The original home appliance store is still a shopping mall. The first floor is divided into gates of different sizes, which are rented to banks, KTVs, restaurants and coffee shops.

  From the second floor to the fifth floor, it belongs to the Ginza store, starting from the sixth floor, it belongs to the office building area.

  The building that integrates business and office was officially put into use, which also made the flow of people busier in the golden spot in the golden business district of the west end of Quannan Road.

   Just at the main entrance on the south side of the first floor of this building, facing Quannan Road, two stores of KFC and Pizza Hut under Yum!

   KFC, which has just opened, is very popular because of the popularity of the business district.

   Correspondingly, Pizza Hut is relatively deserted.

  In a barely second-tier city like Quannan, pizza didn’t really catch on.

   In the middle of the morning, Geng Hongju entered the Pizza Hut store, and after a round of inspection, came to the vicinity of the bar.

The store manager came over and asked in a low voice, "Mr. Geng?"

   "Just go and be busy." Geng Hongju waved her hand: "Don't worry about me."

   This is Pizza Hut's first store in Taidong. Geng Hongju looked at the few customers and thought about how to promote it.

  Compared to KFC, Pizza Hut's influence is much worse in the Chinese market.

  How can Pizza Hut become a part of urban fast food culture like KFC?

   In addition, how should pizza be done to further realize the improvement of Chineseization like KFC?

   In the past, she was only in charge of KFC's marketing business. Geng Hongju didn't have to think about it. Now she has been promoted to the head of Yum Taidong's business. One of the important tasks is the marketing of Pizza Hut.

KFC's operation is very mature. Even if a similar competitor like Burger King has suddenly appeared in Taidong Market in recent years, it is still developing extremely rapidly. KFC and Burger King have both competition and cooperation, and the two stores are opened together in many places. , At the same time of competition, there is also the effective formation of cluster effect.

   It can be said that KFC and Burger King have carved up the western fast food market in the Taidong region.

   It has been in operation for several years. When it comes to Western-style fast food, the first thing that Taidong people think of is KFC, and then Burger King.

   McDonald's, which did not have a strong presence in China, was almost marginalized in Taidong.

   As for the new Dicos, we can only pick up some corners.

   Geng Hongju stood in the store and watched for a while. There were not many customers coming in and out. If you want the Chinese to accept pizza, the market needs to be further cultivated.

  This market does not exist naturally.

   Geng Hongju has worked in Yum China for many years, and naturally understands the simplest truth of taste difference, not to mention the local food, even the fried food like KFC, has been localized in China.

  The authentic taste of many places may be poison to people in other places.

  I feel that Pizza Hut’s pizza needs further improvement on the Taidong Market side.

   Back at the company, Geng Hongju received a call, and Yum China asked the heads of various regions to go to the head office for a meeting.

   Geng Hongju got the news before and was a little worried after the phone call.

  Because the topic of the meeting is not a secret to the heads of each area, it was communicated early on from the above, and it also allowed the heads of the following areas to use their brains and work together.

   Yum China believes that Burger King is posing a threat to KFC and wants to curb the rapid development of Burger King.

   Burger King, a local fast food brand, is dressed in Western-style fast food, and is doing fast food that is more suitable for Chinese tastes. In just a few years, its scale has surpassed McDonald's in the Chinese market and is second only to KFC.

  Before, Yum China did not take such a local fast food seriously, even if Geng Hongju reported it, it did not attract enough attention from the above.

  In the past, it was not without the rapid expansion of fast food brands in China, which was a faint threat to KFC.

   But these local fast food chains, Yum does not need to do anything, they will gradually die.

   makes people feel like watching them, they can always rise at an incredible speed, and then play themselves to death faster than the rise.

   Even the sudden appearance of a foreign enemy can slow down the speed at which these companies are destroyed.

   Yum China had the same view on Burger King and Lu's Restaurant when it first started, but it wasn't until this year that they really paid attention to it.

   If you don’t take it seriously, Burger King has caught up with McDonald’s this year and has become the second largest Western-style fast food chain brand in the Chinese market!

   Geng Hongju is also considering how to suppress Burger King. Other markets may be slightly worse, but the Taidong market she is in charge of is the base of Burger King and Lu's Catering. Burger King has begun to have a tendency to divide up the country with KFC.

   As for the specifics, it doesn’t matter what she said, she still has to wait until she goes to the headquarters for a meeting.

   In the afternoon of the same day, Geng Hongju took the most important management personnel of the branch and boarded a plane to the head office.

  …………

   University Town Industrial 1st Road, Lv's Catering Quannan Warehouse and Distribution Center.

  There are not only huge warehouses and cold storages here, but also the new product R&D department and the headquarters of the quality inspection department of Lu's Catering are located here.

   In the past two years, with the company's strength and scale expanding step by step, the Quannan Warehouse and Distribution Center has acquired a nearby piece of land, which has more than doubled the area before.

  Quality department and R&D department all have independent office buildings.

  Although they are all five-story buildings, the area is sufficient.

  Lao Ma, director of the quality inspection department, came out of the laboratory building and hurried towards the warehouse, when he happened to meet Yang Feng, the general manager of the R&D department.

   The latter greeted: "Brother Ma, is there something? Are you in such a hurry?"

   Lao Ma replied casually: "It's a little urgent."

   Yang Feng didn't ask any further questions, he took the ingredients back to the kitchen of the R&D department and went to study grilled fish.

   Lao Ma went to the distribution department and went directly to Su Xiaoshan's office.

  Su Xiaoshan shook his bald head and got up to greet him: "Uncle Ma, just call if you have something to do, and come over in person for a run."

  Lao Ma didn't talk nonsense, and asked directly: "Where is the goods delivered by the iron rooster this morning? Take me there to see!"

  Su Xiaoshan knew at a glance that it might be an urgent matter, and quickly replied: "It's all in the warehouse."

  Lao Ma didn't say anything else, turned around and went to the cold storage. Su Xiaoshan quickly followed, and asked as he walked, "Uncle Ma, what happened?"

The old horse in front of    didn't answer, just beckoned Su Xiaoshan to hurry up.

  The two came to the locker room, put on work clothes, put on masks and hoods, and disinfected them in the air. They entered the refrigerated warehouse together, and then let others leave temporarily.

  Su Xiaoshan came to the shelf on the left and said, "The new products from Uncle Tie, all the chicken products, are all here."

   Lao Ma glanced at the full boxes and warned: "These are stored separately and temporarily sealed. No one can move them without the signatures of Mr. Lu and me! Remember, no one is allowed to move!"

Hearing what he said, Su Xiaoshan couldn't help but ask: "Uncle Ma, is there something wrong with this batch of goods?" He tightened his mask: "No, Uncle Tie is a bit picky, but the goods he delivered have always been very good. Reliable, there has never been a problem, and Uncle Tie is..."

Su Xiaoshan didn't go further. Uncle Tie was Mr. Lu's uncle. He had also been to Uncle Tie's processing factory. The relationship between the two was not generally good. Uncle Tie was able to do this, and Mr. Lu's orders were very good. The essential.

  The production and process of these semi-finished products, it is not an exaggeration to say that Mr. Lu taught Uncle Tie by hand.

   Besides, Mr. Lu was originally a shareholder of Uncle Tie’s processing factory.

   Lao Ma's voice was not loud: "Don't ask too much, don't spread the word, I'll inform President Lu... No, you and I will find President Lu in person!"

  Su Xiaoshan knew that this was not a trivial matter, and said, "I understand, Uncle Ma, you can rest assured."

   (end of this chapter)