MTL - The Black Tech Life of Scum-Chapter 278 : Advertising (1)

Before the derailment happened, Wu Da was only a second-tier star in China, and his endorsement was not expensive;

After that matter was exposed by the media, although his wife Niu Yiyi threw out a golden sentence in a media interview: "Do it and cherish it;"

Such a sentence may save a family that is about to break, but there is no way to save his career;

No film, no TV series, no endorsement dare to look for him, very bleak, even newcomers who just debuted are much better than him;

So now Yifan Science and Technology is an endorsement for Wu Da.

Well done, it is equivalent to refreshing the image and having a chance to rise again;

If you don't make it, it will be impossible and you will never get up again;

For this reason, after receiving an advertising planning case, Wu Da also deliberately sought out several senior people in the industry for consultation. He really has no shortage of contacts. Among his stars, there are really few contacts that can be better than him Otherwise, he will not be able to get important roles in several major dramas;

After receiving a positive answer, Wu Diao immediately responded to Zhang Yifan. The director of the advertising film and the shooting aspect he resolved. Until the sponsor was satisfied, the price was good;

Zhang Yifan agreed without hesitation. All he wanted was a topic, and a star like Wu Da. Advertising was still the first time for Yifan Technology. It might as well be given to someone familiar with this industry. ;

So the two sides hit it off.

Wu Da is extremely devoted to this advertisement, because he decided to position himself in the advertisement as a prodigal son who knows his mistakes and can turn around;

It doesn't matter if the audience recognizes it or not, at least they can maintain their exposure. There are too many people in the entertainment industry. They disappear as soon as they disappear. When you think about it, not many people remember it;

As soon as the product was available, Wu Dian asked several directors to discuss how to make this commercial.

This is not like another product. If it is something else, Wu Da can directly demonstrate it, and then add a period of his own confession;

But this is underpants, and its main function is its lock. If it is directly demonstrated, it will be 100% harmonious, and even it will be blocked;

It is also a way to use clothing sales models to demonstrate, but it is still very difficult to make a 15-second advertisement to show your confession and product;

One director gave a suggestion to use exaggerated performance methods to show the advantages of the product, while Wu Da's confession was cut to the beginning of the commercial;

Wu Da weighed it again and again and finally accepted the plan.

So, the commercial came out in less than a day;

Wu Tian, ​​who was dejected at first, appeared in front of the camera:

"I used to do something wrong, I know it was wrong, and then I am grateful that my wife chose to believe me and forgive me at the most critical time;"

Towards the camera, he expressed his affection: "Thank you, wife, I love your wife."

Then, Wu Dayi resolutely pulled out a pair of underpants, shaking in front of the camera: "In order to thank my wife for his generosity and to prove that I truly regret it, I decided to use it!"

A costume model wearing harmonious pants is displayed;

Wu said in a loud voice: "The latest product launched by Yifan Technology, Harmonious Pants!"

"It has a powerful explosion-proof function ..."

In the picture, a balloon was blown up quickly in the underpants, but it couldn't penetrate the underpants, and eventually burst directly;

"Every unlock requires the other party's permission,"

On the screen is the demonstration of APP and underpants operation, application, unlocking, and then unlocking. All the processes are undoubtedly at a glance;

"Of course, there will definitely be an emergency unlock function, but this can only be used to resolve the three emergency, and the process will be recorded,"

Then there was another display, including the urging sound of the whip that went with it ...

Then: "Thank you for believing in me, and I voluntarily accept supervision," Wu Da said affectionately again;

The last is a piece of music with the logo of Yifan Technology, plus a voice-over: "Yifan Technology, change life."

——————,

Zhang Yifan was very satisfied with the commercials sent by Wu Dafa, and there were still dissatisfaction, but they were all small flaws and totally acceptable.

However, he was very entangled with what platform to release;

Satellite TV is necessary, but it is not possible to go to CCTV. First, it is expensive, and secondly, it may not be available. You do n’t have to waste that time;

Then, we also need to consider the online platform. Those who have online shopping habits cannot go offline, but it is not the same thing to directly connect to the sales platform;

People who buy things online generally see advertisements, and within a few seconds will decide whether to click on the link to go in. If they do n’t have time to look at you, just click the fork;

Video sites, which are rich with VIPs, do n’t need to watch advertisements. If you have no money, you generally do n’t buy them when you see the advertisements ~ www.novelbuddy.com VIPs are reluctant to see who rushed .....

For Zhang Yifan, it's not worth it at all!

In the end, in the eyes of Zhang Yifan, there is only the short video channel. There are many users of short videos, and they are completely different. Even if it is an advertisement, as long as it is interesting, users will watch it.

Fifteen seconds, the time is just right, so Zhang Yifan took it directly, and sent a vibrato directly without using the original, using the Yifan technology number;

In fact, he just wanted to save time. Anyway, he couldn't get better anyway. Besides, the big head still relied on the TV advertisement. This short video was a plus.

In fact, Yifan Technology has not received much attention at all. There will still be some concerns when the melon checker comes out, but for a long time there have been no new works, and many people have also taken it off. This is normal. Everyone Do not want to have a lot of dead numbers in your attention list;

By the time Zhang Yifan issued this ad, there were actually less than a thousand people following it. Such a poor level of attention could easily be achieved by a girl who was pretty good enough to dance.

Moreover, some of these concerns are still dead concerns, that is to say, the attention is only casual, and usually only brushes the latest news, and will not see what is updated in the attention number.

This is destined that there will be no response to what Zhang Yifan sends out;

However, there is a variable in this, that is Li Bing;

In Li Bing's account, there is only one concern, which is Yifan Technology, and after going online, she will have a habit to see what will be updated in this number, although it has not been updated for a long time ...

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