MTL - Rebirth 2002: Nano Life-v4 Chapter 11 Change the sales model

Huang Guiyue was so excited that her limbs moved, and finally the nurse and doctor held her down to avoid problems with the repositioning part of her thigh that had just been operated on last night.

"My son, my son..." Chen Yizhe could hear Huang Guiyue, who washed his face in tears, muttering these words every day.

Until August 20, Huang Guiyue suddenly woke up from his sleep.

Chen Hua asked her what was wrong, and she replied, "It turned out that I killed Yihui!"

She finally remembered what happened before the car accident. Huang Guiyue, who had been driving in this position before Chen Hua, didn't have the habit of wearing a seat belt, but the co-pilot's seat belt was not fastened and the alarm would keep calling. She was smart enough to buy a few. The button was buttoned up.

Chen Yizhe, who sat in the co-pilot seat, was about to fasten his seat belt, but Huang Guiyue said at the time, "No need to fasten it, it will be less than ten minutes away, and it will be there soon."

However, less than ten minutes away, in the end, mother and son are separated by yin and yang.

"If Yihui had fastened his seatbelt, maybe nothing would have happened. I killed Yihui." Huang Guiyue felt remorse in her heart.

Huang Guiyue is the kind of person who is selfish and open-minded. This kind of person likes the most, but actually likes to shirk responsibility. But Chen Yihui is her own son after all, she can't shirk the responsibility, maybe she can't forgive herself in her whole life.

Huang Guiyue stayed in the hospital for two months before returning home. Of course, the fracture did not heal so quickly. She still needed to sit in a wheelchair and needed other people to take care of her. And after a few months, another operation is needed to remove the thin tube inside the thigh bone that fixes the thigh bone.

After staying in the hospital for such a long period of time, Chen Yizhe, who has visited many times, can clearly feel Huang Guiyue's change.

Some people will become unreasonable after experiencing such a thing, and complain all day long, such as Xianglin's Wife in Zhou Shuren's writings. And Huang Guiyue seems to have become a lot more peaceful,

Even the nurse said that Huang Guiyue had a good temper. If he had heard this kind of evaluation before, Chen Yizhe would definitely think that he was blind. But now even Xia Yi said that Huang Guiyue's people are actually quite talkative.

Only later did I hear from Chen Hua that Huang Guiyue actually wanted to accumulate Yin virtue for the deceased Chen Yihui so that he could be reincarnated as soon as possible. At this point, Chaoshan people still believe it more or less.

But no matter what, Huang Guiyue really needs to change for the better, which can be said to be a great blessing in this misfortune.

…

With the launch of the sale, and the upcoming sale of itouch.

Users have also begun to accuse Xia Meng of starvation marketing more and more, which is very normal in Chen Yizhe's view.

With the rise of Xia Meng Electronics, panic buying has gradually become an emerging trend of marketing methods, and even some offline mobile phone manufacturers are beginning to learn Xia Meng's approach.

And scalpers, which originally belonged to the ticketing market, have also begun to prosper in the consumer electronics circle.

Among them, the scalpers only love the products of Xiameng Electronics. Although the products of Xiameng Electronics are very expensive, they are relatively out of stock at the same time, which also gives the scalpers room for speculation.

In the second generation, scalpers even hyped it to more than 3,000 yuan per unit, and some scalpers even scrambled their products directly abroad.

Originally, at the beginning, panic buying was still a somewhat different consumption experience, but when this novelty disappeared, panic buying gradually became the most hated sales model.

Crouching in front of the screen at a fixed time and clicking the mouse frantically, this kind of experience is definitely not a good experience. More importantly, Xia Meng's rush to buy is too difficult, and it will inevitably make people with passion feel a little bit of being played. .

Therefore, later generations have the saying of playing monkeys.

Cai Yongkang, Marketing Manager, said, "Indeed, the panic buying was a bit of a novelty at the beginning, especially when Xiameng Electronics was a start-up and the brand was not well-known. However, now Xiameng Electronics' brand has grown up. , and then using this marketing method will inevitably make people criticized.”

In fact, as early as when the first generation of Xia Meng was launched on the market, there were relevant media criticizing Xia Meng's practice.

After all, MP3 products are not complicated, and their supply chain is relatively simple compared to more complex products such as cameras and mobile phones.

Therefore, it is untenable to say that the production volume of the product is not high due to insufficient running-in of the product supply chain.

Chen Yizhe pondered for a while and said, "Although the output can be improved now, the output of itouch and the subsequent iwatch products must not be high at the beginning, especially itouch, its structure is quite complicated, and it is difficult for production and processing. High expectations!"

In fact, Chen Yizhe did not say that the itouch may be a bit more complicated than the current mobile phone products. The process of the board side, assembly, and processing of the frame shell is more precise than today's rough feature phones.

Various components such as screen modules, motherboards, and casings must be combined into a complete itouch through a process. Moreover, in the assembly process, in order to prevent possible appearance wear during the assembly process, the itouch must be protected. Then go through a series of tests such as sound, reading and writing, and flash into the designated IXL system.

The most complicated of these is the electronic surface assembly technology, or SMT for short. At this point, Yide and Chaorui have cooperated to develop electronic surface automatic assembly technology at the beginning of this year, which can basically achieve the most automated process, printing circuit boards (PCBs), and then solder paste to processors and other chips Paste it on the PCB, return to temperature and fix it.

This critical assembly process is fully automated, and workers are primarily responsible for monitoring the normal operation of the equipment.

If there is no electronic surface assembly technology, Chen Yizhe would not feel at ease to hand over the assembly task of itouch to Hu Yifeng's factory.

"Mr. Chen, I actually have an idea. I don't know if it's feasible?" Manager Cai said.

"Tell me." Chen Yizhe nodded.

"Perhaps we can use pre-sale instead of panic buying. By participating in pre-sale activities, users can get the promise of delivery within 2-4 weeks after paying the corresponding payment! Although the time is slightly delayed compared to the delivery mode in the panic-buying mode, But at least I ensured that I can get the product." Manager Cai said.

"Then I'll just ask a simple question, if you do pre-sale activities, do you want to limit the number of products?" Chen Yizhe asked.

Manager Cai thought for a while and said, "There should still be restrictions! Otherwise, if the supply is not available, it will cause a greater blow to the company's image."

"Then what do you think is the difference between pre-sale and snap-up if restrictions are imposed?" Chen Yizhe asked with a smile.

"Moreover, snap-buying has the advantage of being in stock over pre-sale, and pre-sale has to wait for half a month and a month!" Chen Yizhe said.

"Then it's still sold in a snap-up mode?" Manager Cai said.

"Manager Cai, it's selling so well, why did the company decide to stop production last month?"

"Because the third generation has come out?" Manager Cai said unsurely. In fact, the company's people also have great opinions on the suspension of production. After all, even after two years have passed, the sales are still very good.

"This is because I decided from the beginning that the first generation would only produce 990,000 units." Chen Yizhe laughed.

"This..." Manager Cai didn't know what to say.

This is the difference between a listed company and a non-listed company. A listed company needs to disclose its financial status and business status to the public. It is also necessary to disclose financial reports on a regular basis every year. The key is that no matter major or small matters, it must be announced. Every time a major event occurs, a general meeting of shareholders must be held first and the consent of the shareholders must be obtained.

If it is not listed, then Chen Yizhe will have the final say in all matters, even if he is self-willed.

Some companies cry out and want to go public, especially in the A-share market. If they can't go public, they will go public through backdoor listing, which is easy to go public at low cost.

A-shares do not work, there are also Hong Kong stocks and Nasdaq. If a Chinese company goes overseas to list, it is called a Chinese stock market.

For Xia Meng Electronics, the current liquidity is so much that it can kill people, why should it be necessary to raise money and go public to find it uncomfortable?

Once listed, it is like being exposed to the public and being supervised all the time, which is definitely uncomfortable for Chen Yizhe.

"Why rush to buy, because from the beginning, the company's decision is that all products will be sold in limited quantities! Even the best-selling products are the same." Chen Yizhe said.

"Assuming that the potential market demand is x and the total production is y, then y is 20% of x! That is to say, 80% of people cannot buy this product." Chen Yizhe said.

"Isn't that pushing these potential customers to other manufacturers?" Manager Cai asked puzzled.

"As a businessman, there is no one who doesn't want to sell more of their products. After all, the more you sell, the more you can earn. This is well known by women and children. But what do you think about the current and even future Chinese goods and global goods? The situation?" Chen Yizhe asked.

Chen Yizhe didn't wait for Cai Yongkang to finish, and then he answered for him, "This is an era of extremely abundant commodities, and consumers can basically buy any product at will. Under such market conditions, it is very important to limit products. Makes sense."

"Because you can't produce as much as you can sell~www.novelbuddy.com~ Even if you sell unlimited quantities, you still have to produce in limited quantities, otherwise it will cause a backlog of products. And a certain limited production and sales will also give the product With the value of "what is rare is precious"."

Chen Yizhe said that, in fact, he has deeper considerations. Chen Yizhe does not want to squeeze the market space of other domestic manufacturers. He wants to use Xiameng Electronics' products to set a standard for the market, and then turn around and stand in the upstream field to develop.

In the same sentence, the standard has been implemented. As an upstream player, Xia Meng can not only win the praise of the market, but also win the support of other manufacturers, and the money earned in the end will not be much less.

"Actually, the pre-sale plan you mentioned is not impossible to implement!" Chen Yizhe said suddenly.

"Ah?" Cai Yongkang didn't expect Chen Yizhe to come back in the end.

"Let me tell you another story. In 1991, when the Japanese car company launched the very classical and romantic 'Figaro' car, it announced that the total number of cars produced was only 20,000, and it promised that there would be no more production afterward. The news As soon as it came out, it immediately caused a sensation among consumers! Although the orders came in like a snowflake, Japanese companies still took the method of accepting reservations slowly and conducting lottery sales in batches."

Cai Yongkang patted his head at this time and said, "I forgot about this! After users buy the same product, they cannot make a second purchase. Moreover, this kind of sales can also eliminate the existence of online scalpers to the greatest extent. What scalpers can do can only be closed offline."

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