MTL - Internet 2010-Chapter 36 find and lose

"banana?"

"Well, our company is working on a mobile application called Banana Market. Previously, the design in the company was outsourced, but the banana icon didn't feel right. So I want you to draw one."

Lu Zhou smiled hilariously, "When it's made, I'll introduce it to others and say it's my daughter... Well, my sister designed it."

Hearing this, Ye Qingchen was stunned, and said in a mosquito-like voice, "It's not..."

Lu Zhou originally wanted to take advantage of words, and called his girlfriend in advance, but then he thought about it, he never showed his emotions to Ye Qingchen from head to toe, so he suddenly said it would be counterproductive.

"Who called my brother in front of my mother?"

Ye Qingchen couldn't help but quibble, and gave Lu Zhou a small look stingy, and Lu Zhou naturally accepted all the orders.

......

After the meal, Lu Zhou sent Ye Qingchen back to the dormitory and returned to 305 alone.

Some of the 305 people went back to their dormitory to take a nap, but Lu Zhou didn't plan to take a nap, and then started the morning work.

At present, the banana market has completed the development of the Android terminal and some back-end functions, but there are still many missing functions to be developed.

In the previously sorted documents, he re-added a lot of instructions about the back-end logic.

In the 1.0 version of Dream Valley Advertising, there are three functions: developer access module, advertiser access module and management background module.

Since it is planned to be a whole in the future, some functions of the banana market can be incorporated into the Menggu advertising system, which mainly affects developers' access to modules and management background.

First of all, the current developer access function provides an SDK. After developers access the SDK, they can load ads and display the returned data in the icons of developers and advertisers, and settle fees accordingly.

The function of integrating the banana market is to provide developers with an apk upload. Developers can upload their applications to the server of Dream Valley Advertising, and the management background adds an apk review to check whether the developer's application conforms to the requirements. Requirements, the application that meets the requirements adds the data to the database, and then the banana market loads the data and displays it in the market application.

The application equivalent to the banana market is not added manually, but is actively added by the developer. The developer adds the application to the banana market, and the high-quality application can obtain the traffic of the banana market, thereby obtaining more users. And if the advertiser is also an application developer, he only needs to open a developer account and can also be listed.

The arrival of the banana market can form an entire ecosystem of development and applications. Developers don’t need to worry about how to solve the problem of channel promotion, they only need to consider putting them on the shelves, and then Banana provides him with a traffic portal. At the same time, this traffic will be advertised by Dream Valley. The provided advertisements are monetized to solve the problem of monetization and profitability.

The essence is a traffic market. In this market, the identities of advertisers and developers can be changed with each other. The only purpose is to expand the traffic of their own applications and gain more profits, and Menggu provides tools for them.

Among the apks that have been completed in the banana market, several lists are based on data, such as the download list, the recommendation list, and the best-selling list. These lists are based on the performance of the application itself.

The profit point of the banana market lies in several advertising spaces and search portals. The advertising space is on the first screen, with a column of recommended applications and a column of recommended games. These two positions require developers to bid in the background, or the rich and powerful gold owner. Contact directly and set a location.

The logic of the search entry, for example, if a user searches for "Youku", if Tudou buys this keyword, then the first column of the search results will display "Tudou" with a label of "recommended".

Here, the search portal also adopts the bidding mode. Maybe in the two words Tudou Youku, the competition will not be so exaggerated, but if the user searches for "video", the result may be different.

This word means that users do not have a tendency to choose a certain product, but just want a video app, so whoever is the first on Tudou Youku determines which app users may download, so in this search with a larger meaning In the words, if there are competitors in the same industry, in the market of channel dealers, the bidding will be white-hot.

Why do Internet companies in the future channel money-burning war, the amount base will become larger and larger, because the channel is in the hands of others, if you do not demand high prices to occupy the traffic entrance, you may be killed by competitors, so in the fierce competition , the channel cost will only push higher and higher to a staggering point.

It was two o'clock, and everyone who rested went back to work in 305.

Luzhou has reorganized the logic and documentation of the entire Banana. Because two Banana staff have left, Luzhou will be able to integrate some functions of the Menggu advertising system and leave it to Fang Qiang's team to complete, while Luzhou will be able to integrate some functions of the Menggu advertising system. With Wang Zhengye and Huang Dong, the list, advertising space and search were made.

"In the future, when cloud computing begins to explore, start with SaaS and then ~www.novelbuddy.com~ developers get traffic in the banana market and make money from advertising in Dream Valley. Where will the money be spent on business expansion? It's nothing but manpower and servers! SaaS is used for statistical analysis and operation components, PaaS is used for several common language environments and databases, and a certain discount is given to the Banana developer account to directly divert developers from advertising to cloud computing. When developers develop, the dream of buying The amount of Guyun will be bigger and bigger.”

Closed-loop closed-loop, what is ecological closed-loop?

Lu Zhou followed Menggu advertising step by step, and after clearing up the complicated business relationship, he had a clear understanding. This is the process of growing together with the entire industry, or the representative of the Internet industry-developer.

This developer can be an enterprise in the industry, or it can be many small and medium-sized developers, and Menggu has established a platform to allow them to complete the entire product from entry to death, giving them traffic, making money channels, and cheap computing power. life cycle.

"We're here to laugh, we're here to cry."

"We die here or here too."

"We're here praying we're lost here."

"We're here to find and here to lose."

......

Tang Yutong was negotiating a phone call with the advertiser and covered the microphone with his left hand. Fang Qiang was stunned, he couldn't release his thumb on the space bar...

Lu Zhou suddenly stunned the crowd in 305, "Good! Good! Got it!"

This kind of thinking infiltrated by previous lives, in this disorder, gradually emerged its original order with the development of the project. If all the tracks are only selected based on the experience of rebirth, then he really understood at this time. .

"It's alright, just keep working. Hadron, come here."