MTL - Internet 2010-Chapter 22 Fang Qiang

On Tuesday, Fang Qiang and Meng Xiaoqin completed the expansion of Menggu's enrollment, and the development team and the marketing team each recruited three people.

Right now, there are more than a dozen people working in 305, which seems a bit crowded.

Naturally, many issues are being put on the agenda.

Lu Zhou first found Fang Qiang.

"How about it, can the advertising platform keep up with the progress?"

Fang Qiang touched his head and smirked, "Hehe. It doesn't seem to be a problem, just sleep more excitedly every day, and get up more energetic every day. Then Xiaoyun often complains about your black-hearted boss."

Lu Zhou also laughed, "Haha. That's really offending, Mr. Fang. Let you and your sweet wife get together and stay away."

"Next, I will hand over the entire development of Dream Valley's advertising to you, so be prepared."

Fang Qiang seemed a little unconfident after listening to Lu Zhou's words. After all, it has only been two or three weeks since Menggu started from scratch. Lu Zhou's aura is too strong and he has too little time to get acquainted, "Brother Lu, if it is As I continue to improve the version and daily maintenance, I should be able to. But it is a bit difficult for me to think about developing a new version, and I have too little experience."

Lu Zhou shamelessly comforted, "Everyone starts with zero experience, and I only have one or two years more experience than you. I will also give you corresponding support."

Well, even for a year or two in this life, Lu Zhou thought so.

"The next version will face a major update compared to the internal beta 1.0. I will give you some key points first, you will digest it, and I will give you a document tomorrow."

"Okay, that's fine."

Lu Zhou cleared his throat, "Version 2.0 needs to support complete commercial use. Under the CPI model, the next thing Menggu Advertising needs to solve is how to get advertisers to recharge more money. Therefore, it needs to be provided to developers. The space for free choice is equivalent to a market-oriented process. Specifically, the price is set by advertisers and the choice by developers. For example, if two advertisers are priced at 10 cents and the other at 20 cents, then developers will naturally Choose a higher unit price, and only choose an advertisement with a lower unit price unless the data that comes out is not very effective.”

"This is a relatively simple logic, that is, the purpose of expanding the transaction is achieved by the market demand of both parties. Only in this way, the revenue of Menggu advertising will be higher."

Fang Qiang thought for a moment, then asked, "What if advertisers don't want to set prices higher?"

"No. As long as the number of the two parties is large enough, this situation will not occur. If a certain manufacturer wants to obtain more traffic, it will break the parity deadlock, which may start from 0.11, and finally push the entire market. ."

Lu Zhou went on to say, "Let's do this for 2.0. In the future, 3.0 will be more in-depth. For example, data analysis of the advertising data that a developer has placed in a certain time, when the advertising effect is lower than the average, automatically Switch advertisements for developers. This will consume advertisers' account balances faster. Of course, you don't need to manage it right now, so you should manage the development of version 2.0 first. Don't leave the daily maintenance update of 1.0, if there is a problem or there is a problem in the market Needs, you can iterate small versions.”

Fang Qiang quickly understood the idea that Lu Zhou gave him, and then said, "Brother Lu, I have a few questions. First of all, you said that the advertiser's account balance is quickly consumed. The specific logic of this is not very clear, is it the advertiser's account balance? Don't you think we are cheating their money? Then there is the question of the profitability of Menggu advertising. I remember you said before that Menggu's current commission rate will not be higher than 30%. Then it is calculated like this on the day of the internal test, 30,000 a day and 150,000 a month, 30% is less than 50,000. Even if the unit price is one dollar, it is only 500,000?"

Lu Zhou naturally understood Fang Qiang's idea. If 500,000 deducted manpower and expenses, wouldn't it be lower than the monthly income of fans selling scarves.

"The essence of the answers to both questions is the size of the market. According to our approach, there is actually no problem of trapping advertisers. Every advertising fee paid by an advertiser will eventually be converted by the traffic that the developers draw. . The work we do, whether it is marketization or data-based optimization, is only a means to improve efficiency. That is, to make the traffic of developers match the advertisements of advertisers more. Of course, we can improve efficiency from this. Gain benefits in the process. The first is a higher share, and the second is market share.”

After Fang Qiang heard this, he kept nodding his head.

"Neither the ratio of the commission nor the profitability issue is the key point to be considered at the moment. The lower commission ratio is because the current market is still in the development stage. If there are competitors in the future, the ratio may be lowered accordingly. Internal testing It’s just the traffic of ten developers, what if it’s 10,000 developers? So there’s endless room for imagination, and it’s not something that fans of bibs can compete with.”

Fang Qiang asked, "What about profitability, the cost of servers is not low. Ten thousand developers means that there will be a lot of investment in servers in the future."

Lu Zhou looked at Fang Qiang's anxious roar and was amused, "Okay. We don't discuss human and material resources and server costs here, we only calculate the market size. If, next year's Dream Valley advertisement will be a monthly flow of water. 100 million......"

Fang Qiang was stunned, thinking about how much development, how many markets, how many servers, and whether 30% of them would make a small profit of 100 million a year.

"I mean if. That's a very simple strategy. The developer's settlement period is set to 45 days. Is there an extra 100 million in Menggu Advertising's account for no reason? One billion is released in the bank, and it costs three times a year. Five million in interest."

"Huh? No? Well, doesn't this money still have to be settled to the developer?"

"Advertisers don't have to pay next month."

Fang Qiang was stunned, "I'm lying in a big groove, and I'm in endless arrears of money and food. Black-hearted boss, black-hearted boss."

"This is one of the benefits of the platform effect. Of course, the premise is that we will make the market bigger and occupy a larger proportion in the future."

"Are there any other benefits? Boss Lu, give me some advice?"

"Let's take it slow in the future. You have to digest it right now."

Then, Lu Zhou also ended the other party's strong teaching.

No matter from the future development of Menggu advertising or the development of its own Internet ecosystem, Luzhou needs to be a general who can conquer the city and conquer the land, so now he is also consciously instilling some Internet thinking in Fang Qiang.

And on the other side, Fang Qiang, who took over the work of Lu Zhou, also began to "command", "Xiao Dazi, come here for me. Your program..."

"This kid."

Lu Zhou shook his head, and immediately called Tang Yutong again.

If nothing else happens, the Dream Valley advertisement will be ready for relocation next month, and it needs to be arranged in advance.