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MTL - Epiphanies of Rebirth-Chapter 64
Unprecedented.
This is the general description of the drama "The Legend of the Rivers and Lakes" in the history of later TV. After ten or twenty years, the audience may be able to see a vague concept through this word, but only those who are in this era can Really feel that a hot red drama will give people a lot of waves of life.
The current domestic TV circle does not have the "viewing rate" theory, but the extremely small TV penetration rate and the extremely narrow repertoire option are doomed to be different from the future in this era. Even so, the audience ratings of more than 90% estimated by years of data still make "The Legend of the Rivers and Lakes" far ahead of the competition.
This is the eternal imprint of the memory of an era. There is no such thing as an ancient one. In the future, no TV drama can break the legend left behind.
Soon, when Lin Jingzhen occasionally went to class, he could often hear the students in the school classroom talking about the story.
The old friends of 305 are also chasing the drama. The conditions for the students living in Yanda are not good. Only the old TV that was eliminated by the school in the office of the first floor is small, the resolution is not clear, and there is no way to watch the color TV with hundreds of inches. ratio. Even so, the bad viewing conditions can't stop the crowd after the news is broadcast in the evening. When the students arrived early, they squeezed into the office. When they arrived late, they could only lie outside the glass window of the housekeeping office. Later, they could only see the black-headed people in the corridor.
what? You don't even know the Legend of the Rivers and Lakes?
Wow, you are too old-fashioned.
Looking at the leopard, I can imagine how the grandeur of the school, even Xiao Chi, recently had to sit in the restaurant to sit in the restaurant is best to watch the living room TV position, thunder does not move.
Yanshi newspapers quickly discovered this hot spot, and quickly launched several reports related to "The Legend of the Rivers and Lakes". Using various data to analyze the reasons for the success of "The Legend of the Rivers and Lakes", the above is further clarified. According to professional information in the industry, "The Rivers and Lakes" The hot spot of Legend is far more than a place in Yan.
Outside Yan City, as long as it is a place where you can search for TV signals, you can hear people talking about the sound of this TV series.
Every day, the plot lines will become a new round of hotspots for the audience. From the 80s to the coveted children, they can't escape this control. The starring of "The Legend of the Rivers and Lakes" was a natural hit, and even the figures of the villains quickly became popular characters in the next year's calendar.
Another day of dinner, an old community in Yan City, the fourth floor has been crowded with neighbors holding bowls to the door. After all, the economy is tense in this year. Even if the residents of big cities, the households are not equipped with TV sets, so the wealthy neighbors have become the best place for people to relieve their troubles. The small house poured into the crowd that was going to exceed the load. The sky was already dark. Everyone’s eyes were on the face of the news host who still broadcast the hot spot. Finally, the host said goodbye to the normal words: "Audience friends, we will see you tomorrow."
The cheers boiled, and some people pulled the scorpion toward the corridor: "Come on! Come!"
More and more people rushed out of their own doors.
The new day's "The Legend of the Rivers and Lakes" plot is still so beautiful, the laughter in front of the screen has not stopped and undulating for a moment, interspersed with the sound of discussion lines, the starring in the drama starring in the costumes of the audience in the hearts of the audience A deep trace.
It was the dinner time of many employees. When watching TV, there were not a few people who could remember the glutinous rice. One by one, the neck was long and the neck was stretched until the episode of the TV series was finished. The meal was cold.
This shows the end of a party, everyone got up in twos and threes, you come to me to say goodbye.
At this time, the screen still on the screen suddenly jumped out again.
Familiar faces and costumes attracted the eyes of all the audience in an instant. Everyone was subconscious and quiet, standing in the room with a bowl. The sky is getting darker, the silver screen is bright and the light is shining, and the sounds of the starring and sturdy voices are heard. "Let's go, we will choose the sea otter!"
It turned out to be an advertisement. The audience in this sudden unclear story immediately returned to God and smiled.
The lens is focused, and the picture is getting bigger and bigger, magnifying the row of glass jars in the hands of everyone, and then suddenly, it turns to the position of the villain that is gorging.
The white rice in the picture seems to be still steaming hot, and the screen smells like a mellow rice scent. The full rice is mixed with bean paste into a seductive tan, and the surface is covered with mouth-watering oil. The people in the picture are eager to eat with the rice bucket, as if they tasted something rare, and the exaggerated eating makes the audience in front of the TV set up, and they sighed in the mouth, only to feel the mouth. The cold rice grains seem to have become delicious a lot.
The silhouette of the bottle of a huge sea pea sauce slowly emerged, covering the figure of the starring actress. A trademark looking like a jellyfish flower fits tightly over the glass bottle, deep red, more than the bottle. Eye-catching, the harmonies of male and female protagonists are heard in the sound - "Made in the sea!"
“Haicang?” Someone looked at the trademark and felt very familiar. He suddenly reacted. “I have heard of this brand. I have brought it to me before, and it’s delicious and spicy. It’s delicious. ”
"A bottle of bean paste, my family also, just bought it at the vegetable market the day before yesterday, the taste is good, but how delicious is it?" The owner of the house laughed and went to the kitchen to find a huge glass bottle. It’s similar to the bottle in the TV set. “It’s not like that!”
The goods originally advertised on the TV suddenly appeared in reality. Everyone was curious. When they turned on the lights, they didn’t eat the rice. They circulated the glass bottle and opened the lid. One person tasted a bit and was disappointed. - This bean paste taste is really okay, salty and sweet, with a little spicy, dinner, but not as good as the performance in the advertisement.
The person who spoke at the first time also tasted a sip and snorted, as if there was some doubt. She bowed her head to the bottle and looked at it for a moment, and immediately smiled awkwardly: "I said, 'old name'? You are not right, it is worse than the sea peas."
Everyone rushed over and stared at the bottle for a while before realizing that such similar bottles were actually from two different brands. More and more surprised.
The owner still has some unbelief: "This old name is selling well. I haven't seen this brand of 'Haicang' in the vegetable market. Is there such a big difference?"
"I can't tell you so much. You know it when you taste it. The taste is not a little bit." The person who was questioned recalled, "I have never seen any bean paste sold before. How is this old name? Suddenly it came out. The bottle of jelly bean paste was bought by me. I lived on the side of Sun Street. The sea pea sauce was made by the owner of the snack bar. It is especially famous in the south of the city. Line up. What is the old name, the bottle is exactly the same as others, it is estimated that people are selling well, and they want to pretend to deceive money."
"It's too disgusting." The owner realized that he was cheated, his brows were wrinkled, and the bottle of "fake" bean paste was put aside, and he didn't want to touch it.
The rest of the house heard the original reason, but the heart could not help but secretly record the simple and clear brand name of "Haicang".
The owner of the grain and oil store in the vegetable market has recently hosted a group of guests with similar appeals. Most of them are housewives. They don’t look at the store after they enter the store. They only have a clear purpose: “The boss, come with a bottle of jelly. ”
The boss took a bottle of bean paste on the shelf and packed it in the same way as many times ago. The guest was not so fooled. When he took it and took a glance at the trademark, he found that it was wrong: "Boss, I want to buy sea peas. Sauce, what do you mean by giving me this 'old name'?"
The old-fashioned manufacturer gives a large profit margin, and the boss still has some unwillingness to swindle: "The same, this brand is also delicious."
"You are not fooling people!" Consumers are not so good at cheating, they are all looking at the advertisement to buy, remember the Haiyan trademark and brand name on the screen, with the same 'old name' though Very similar, but not difficult to distinguish. What does the store owner mean when deer is a horse?
The temper is softer and some customers are okay, the temper is directly training, and the old lady who has been cheated and sold is squeezing in the store and waving the already opened sauce to request a refund, and get the store business. Can't do it. After several times, the boss who was raped again was also afraid of being treated. He honestly put the sauce of the "old name" on the corner.
In the Haitang Food Factory, the hot air of this advertisement has already been taken up.
Distributors of non-staple foods flocked to the factory and squeezed the reception rooms of the factory. They were not only local to Yanzhou, but also from neighboring cities. The most distant distribution range even included Located in the market of the far south of the SAR.
No one thought that the advertisements of "The Legend of the Rivers and Lakes" would have such amazing results. At the beginning, even Wang Quan was completely ruined. However, as the TV series became more and more hot, the influence of Haitang Soy Sauce Advertising continued. Warm up. This is a TV drama for the whole country. The influence is far from the three-point land of Yan City. It can be said that along with the protagonist of "The Legend of the Rivers and Lakes", the name of the seaweed bean paste has already been in them. When not ready, it is already familiar to the audience of the national drama.
This is expected in Wang Quan and Zhou Mu, at least ten years later, so at present, the production of soybean paste in Haishu Food Factory is far from being able to supply the national consumption.
After a brief panic, Ms. Zhou stabilized her position, and Wang Quan took the opportunity to make a decision - recruiting, buying machinery and expanding the production line!
This is a good time for a rare event. I have grasped it. With the influence of "The Legend of the Rivers and Lakes", the trademark "Haicang" is not allowed to fly directly!
However, some people are happy that some people are worried that the old-fashioned bean paste manufacturing factory in Yanshi City is suffering from the monthly sales report of the market feedback last month.
The market share they had originally seized was squeezed out by the sea otter by more than 50% overnight, and there was an intensifying battle. The sauce that had not yet arrived at the factory immediately fell into Curry.
Haishu’s advertisements were too poisonous. They even insisted that even the bottles were not replaced. They only increased the weight of the original unobtrusive trademarks during the promotion. This trick of understatement directly pinned the old name on the coffin board.
Almost exactly the same packaging, I want consumers to choose their own, the fight is the impression left in the hearts of customers, whoever preconceives, who wins.
This old hand-made brand has done a good job before, they are the first to mass-produce, quickly spread out in the vegetable market, do their best to let consumers see in advance, thus creating the illusion that they are genuine.
But now this hot "Legend of the Rivers and Lakes" has destroyed all their efforts in the past few months.
The person in charge of the old-fashioned Douban factory looked at the sharp curves in the report, and his hands trembled. However, before he could understand how to make the factory through this difficult situation, the secretary hurriedly knocked on the door.
"Boss." The secretary took a huge seal and looked stunned. "This is just delivered to our doorman..."
The responsible person saw the blackface on the envelope, and immediately he saw it in the Yanshi court.
He didn't even dare to dismantle the envelope. He jumped directly from the boss's chair and pointed to the telephone. "Call the Haishu Food Factory and tell them that we will replace the production package in the next quarter. Everyone has something to do. Sit down and talk!"
There is no way to do this. Haishu now completely occupied the highland. The old brand can still have some living ways to replace the new packaging. If you use this similar bottle, I am afraid that there will be only one dead road.
But at this moment, looking back, it’s too late.
In the past, because of the issue of rights and interests, I often called the old factory, and the legal office of Haishu Food Factory, which had been negotiating friendly but never taken seriously, had no management to be willing to connect with them.
*********
In fact, it is not despising anything. It is really the head of Haishu Food Factory that has no board in Yancheng. At this time, Zhou Mu and Wang Quan have been rushing to the SAR and Hong Kong Island immediately after deciding to expand the factory production line.
Lin Jingzhen did not follow, but the daily operation of the food factory is not the scope of his good, so he will not be questioned if it is not necessary. Apart from the large proportion of shares, his daily and ordinary shareholders are no different.
His focus is mainly on the comprehensive building under construction in Erzhong Road. The construction of the building is in full swing, and the internal structure has initially formed a scale. The work of building the house is divided into the scope of Centrino Real Estate in the contract. After the first snow in Yan City, it begins in the real estate complex project. Director Mao Dongqing officially put the investment promotion work on the agenda.
Lin Jingyi attaches great importance to this. The investment plan follows his philosophy. The first batch of brands to be settled must be international first-line. Whether this goal can be achieved will directly determine the second batch of investment in the comprehensive building, and the future of the mall. Forever positioning.
Mao Dongqing was well-informed and got the exact news, that is, the international brand “TOBR” was finalized to open their first store in Yanshi next year. In the early 1990s, Yancheng's relatively mature shopping malls have not yet appeared. This will be the first high-end brand to enter the city. From any angle analysis, it is very in line with the horror of Lin.
Luxury brands are also different from each other. Whoever wins the "TOBR" is the same as other high-end brands that are also watching the Yan market. These old neighbors are always in groups. Teamed up together.
The estimated completion time of the complex is just next year, so Mao Dongqing dispatched his team to find the brand and started to talk.
This brand has only opened the first branch in China in the SAR. For this few months, Mao Dongqing personally brought people to and from the two places. He often stayed in Yanshi in the morning, and at night he slept in the SAR, almost the plane. When it became a taxi, hanged countless bottles of glucose, and made great efforts, finally touched the brand.
When he sent the contract to Lin’s office, the whole person was filled with rich joy: “Lin always! I did it!”
His work has always been desperate, and even Deng Mai, who has a competitive position with his actual position, often praises his ability in private. Lin Jingyi reviewed the façade design draft of the "TOBR" area that he submitted to the first floor of the comprehensive building. He looked at him because he had been sighing for a long time. "You have worked hard, the work is finalized, you You can also take a break from this time."
When he attended the real estate meeting in the evening, he couldn't help but think of this. Mao Dongqing's excellent ability has gradually emerged after a period of adaptation. Compared with Deng Mai, who has more than enough for external entertainment, the other side has undoubtedly has a greater advantage in the professional field. Such talents, no matter how the forest is horrified, want to hold it firmly in their hands. It has been a long time since the establishment of the real estate. The first phase of the comprehensive building is about to be completed. The first batch of veterans have almost laid the appropriate foundation. For example, people like Mao Dongqing may be able to prepare for the division of equity.
He is initially prepared to divide the shares in his hands by 10%, to Mao Dongqing and Deng Mai by 3% each, and the remaining 4%, as the company's welfare in front of the old employees, in the future development process. Incentives are awarded to employees with excellent capabilities.
Faith is an absurd and fragile thing, including his friendship with Deng Mai, and in the future life, it may be broken by various contradictions. Only the real benefits, and every year can get the dividends of the hands, can really tie this indispensable old employee to the big ship that started from the real estate.
Lin stunned and drank a shallow drink, and the deep line of sight gradually became clear because of the two figures in the distance.
Xiao Chi’s height and appearance are among the group of entrepreneurs who are standing in the crowd. He is standing there with a small shack and standing there, obviously not dressed up, and casually hangs a dark brown leather coat on his elbow. However, it has the ability to become the focus of people's attention. Shi Nanxing is absolutely not bad, and it can be regarded as a very good and handsome man in the standards of later generations. He is standing in front of Xiao Chi, but he has not been left with slag.
Xiao Chi quickly caught his eye. The two separated from each other, and the eyes tacitly flowed out of the warmth that only each other could capture.
Lin stunned a smile, his eyes turned to Xiao Chi's elbow, and there were some hairpins. From the autumn, Xiao Chi stared at this dress. At first, Lin Jingyi didn't recognize it. He only used this as a little-known little one, but when he asked it, he found out what was wrong.
Xiao Chi seems to have misunderstood what...
But this misunderstanding Lin Jingzhen really can't bear to unravel.
He felt that he had to find a few clothes for Xiao Chi in the past few days, but he had no time. The Steiner also found him, and Xiao Chi hurriedly ended the conversation. He turned his face with a smile and turned to him.
Lin Jingzhen quickly sorted out the appropriate expression, laughing and Yingying with the other side acting.
"Lin always." Shi Nanxing's face was filled with a sincere smile. He went to the same place with Lin Lin's horror, and Lin Linyi was greeted from his body to his life. He was like a brother.
Yan Kai looked far away, his heart turned white, and the Qiqing couple on the side was not clear. Jiang just whispered: "Hey, what happened to you?"
Due to the transfer of Wubaoshan foot development rights to Qi Qing, the original cooperation between the two companies was revived by both parties. Qi Qing’s heart is not known, he always does not dare to show it on his face. Qi Kai and Shinan Xing have more doors and projects. If they want salted fish to turn over, they will have to treat each other as ancestors.
Yan Kai was too lazy to take care of them. Shi Nanxing was different. After talking with Lin Jingyu and Yan Yue, they raised their hands and recruited the couple.
Lin Jingzhen saw that Jiang just felt uncomfortable. Shi Nanxing wanted to do the same thing as the old man: "I heard that everyone had some misunderstandings before. Qi Zonghe and Jiang Zong also made countless times and wanted to apologize to you. Hey, let me say that the family in the mall should not be settled, why bother to be so worried?"
Jiang just lowered his eyebrows and nodded his head, and took the initiative to bring a glass of wine to touch the horror of the cup. He apologized: "Lin, we used to know that we didn't know how to raise things. We did a lot of stupid things. I hope you can have a lot of adults, not with them. We have a general knowledge."
When Lin Jingsheng heard the sound of the glass collision, he even stunned for two seconds, and his heart was filled with strange feelings. In the last life, he disturbed the life of this woman. In the end, he could not understand what he wanted. Perhaps it was just a weak show and an apology as it is now, but he could not get it after all.
He has fantasized many times, if Jiang really just apologizes face to face, will he collapse for this.
The answer is no, Lin Jingzhen at this moment, unexpectedly found that in addition to the relaxed mood, what kind of special touch is not.
It seems that the obsession that has been burdened in my heart has been suddenly put down. It feels like the weight of the leg after taking ten kilometers. He can’t wait to open these cumbersomeness. Even the expression of Jiang’s face is too lazy to look at. Instead, it is more concentrated on Qi Qing.
Nothing else, Qi Qing now looks too abnormal.
It is not the face that describes the expression. Qi Qing is now as sympathetic as his wife. Lin Jingyu refers to his skin color. He has not seen it in just a few months, and the other person seems to be another person.
Qi Qing is a lot older, and the wrinkles in the corners of his eyes are almost the same as when he was stunned by the last generation of Lin Lin to find the sins of the teachers. However, the color is far less than the temperament of the time, and the whole body gives people a feeling of panic. Normal people's faces are rosy or pale waxy yellow. In the depths of his texture, he permeates a kind of black and white. If he is still breathing, Lin feels that he is facing a dead body.
Qi Qing's back is slightly bowed, his posture is very modest, his hands are holding a cup: "Lin, I hope you can forgive us for offense."
Lin Jingyi does not want to talk to them more. In fact, the troubles that they have caused him in this life are at best, that is, personnel recruitment of these trivial things, and the land of Wubaoshan to the other side, he has already retaliated back, fundamentally There is no ambiguity.
Therefore, in order to send away the other party, he still gave a face to drink, greeted Qi Qing and Jiang just thought that he had forgiven the radiant face, and in the old acquaintance, Lin Jingyi still hesitated to open his mouth: "Qi always your body... How are you doing recently?"
Qi Qing was flattered and laughed: "It's very good, thank you Lin for your concern."
"He, it's busy." Shinan Star patted Qi Qing's back intimately, like shaking a zombie. "Qi's career is too strong, while busy with the development of Wubaoshan Villa, while in the Chengbei New District. After taking a stake in a shopping mall, the Iron Man can't stand the workload. If you want to say me, he should have a good rest."
"If there is a chance, if there is a chance, I will give myself a long vacation when I am busy with this." Qi Qing is like a machine that has tightened the clockwork, but he is surprised with a look of joy. Lin Jing looked at him. The appearance of the hair, come behind the hair, hurriedly leave.
Shi Nanxing reluctantly said goodbye to him, as if he had to suffer from Acacia in a second, and took Lin’s sleeves to dinner with him next time.
The two men embraced and shook hands. After opening him, Lin stunned and walked to Xiao Chi. Zhang mouth asked: "What did he say about me?"
Xiao Chi did not hesitate to sell Shi Nanxing to the bottom of the sky: "Say you are stupid, unreasonable, and said that you have found the right opportunity, and I will engage you."
"Hey, this drama is fine." Lin Jingyu was not surprised at all. He wondered when Shi Nanxing could play enough. He raised his hand and took a shot of Xiao Chi’s jacket on his arm. "Can you change clothes next time?" ”
"No." Xiao Chi said so, his hand sneaked down and grabbed Lin’s wrist.
Lin stunned his heart and kept looking back at the strange Qiqing. He was stunned by him and asked, "What are you doing?"
Xiao Chi looked back at him and kept his feet on his feet: "Take you."
After the Xiao family, the two men became more and more unscrupulous. In the past, they also knew to find a hidden place intimate, such as the stairwell, bathroom or something. Now it is more and more daring, hiding behind the pillars that cover the line of sight and dare to stick together.
Yan Kai led the way, and suddenly the compass turned around in the same place, and his eyes twitched to block everyone behind him.
Snanxing frowned at him: "What are you doing?"
"There is no way over there." Yan Kai pointed to another direction, "Let's go over there."
Qi Qing was very surprised: "No, I just came in from here."
Yan Kai wants to smash his head against the wall. He feels that he is simply ill, but with the eyes of the people questioning, he still swears and swears: "You remember it wrong."