MTL - Becoming a Global Superstar Starting as an Idol Trainee-Chapter 550 Movie promotion is a science

(Change first and then change)

Kang Hui looked at the two who fell silent, and said, "I will check who is behind the ghost in these two days. After I find the certain information, I will synchronize with you."

Wu Xiaoshuang patted his forehead and said: "We haven't seen each other for too long. Today is so happy. I almost forgot about the retaliation. Sister Kang, this person is too much. You make trouble while you are away. After finding out, we must deal with him severely."

Kang Hui looked out the window, squinted his eyes, and said three words: "Don't worry."

Chen Minhao and Wu Xiaoshuang looked at each other, and the two found a resonance: They are obviously plain three words, how come Sister Kang is so domineering?

Chen Minhao said, "The three of us haven't been together for a long time. Shall we have dinner together tonight?"

Wu Xiaoshuang asked: "Okay. But don't you two need to be jet lag?"

Chen Minhao smiled and said, "When we finish eating, we will go back to sleep. What do you want to eat, today you are a great hero, you can decide."

Wu Xiaoshuang thought for a while, and said, "Shall we go eat hot pot?"

Chen Minhao's eyes lit up and he said happily, "This is okay. In recent months, it has been Western food every day, and I almost vomited."

Kang Hui also smiled and said, "Just eat hot pot, I almost forget what the hot pot tastes."

Wu Xiaoshuang took out his mobile phone and used his VIP status to book a private room for an old Chongqing hot pot.

The three hadn't seen each other for a long time, and they went to the hot pot restaurant while chatting.

When I first entered the hot pot restaurant, a waiter took three people into the innermost private room.

Wu Xiaoshuang used her mobile phone to order food, suddenly raised her head and asked, "Would you like to drink a little bit?"

Chen Minhao said: "I drank a bit too much for the banquet yesterday, so I drank less."

Wu Xiaoshuang said: "Okay, then I'll order three cups."

This hot pot restaurant serves food very fast. After a while, the bottom of the pot and the hi stick came up.

Wu Xiaoshuang raised his wine glass and said, "Congratulations to the closing of "Love Before Dawn", and I wish the movie a big hit!"

"Cheers!"

Chen Minhao and Kang Hui raised their glasses.

Wu Xiaoshuang asked: "When will the movie be released, are you sure?"

Chen Minhao said: "The movie is tentatively scheduled to be released on Labor Day on May 1."

Wu Xiaoshuang frowned and said, "This May 1st, the domestic film market will be very competitive. Marvel's "Hulk", "Asura" with a domestic investment of 500 million yuan, and "Little Times 2", which has a good response from the previous work. ."

Kang Hui said: "The market is fiercely competitive, so the publicity methods must be kept up. The fragrance of wine is also afraid of the depth of the alley. Even if it is a good movie, if the publicity fails to keep up, there may be no one and the number of films may be reduced. It’s in a vicious circle. But sometimes, a badly promoted movie that flicks everyone to the movie theater in the early stage can reach a box office of over 100 million yuan in just two or three days."

Wu Xiaoshuang said: "But I feel that the movie market shouldn't be like this."

Kang Hui smiled and said: "Yes, such a market is unhealthy, and it can even be said to be incorrect. But our current strength cannot change this incorrect market. Therefore, we can only adapt to, or even require Make good use of this incorrect market."

Wu Xiaoshuang nodded.

Chen Minhao asked, "How about the current warm-up of "Love Before Dawn"?"

Wu Xiaoshuang said: "On the whole, the situation in China is better than that in overseas. Judging from the news of the movie's finalization, domestic fans only rely on fans, and the news of "Love Is" can be searched. But in foreign countries, netizens are right. The attention of "Love in" is average."

Kang Hui licked his hair and said to Wu Xiaoshuang, "The domestic propaganda will be given to you. Chen Minhao has a good domestic fan base, and these fans do not actually need to be targeted for propaganda. The focus of your next propaganda is on one hand. You need to infiltrate the passerby groups. On the other hand, you have to find ways to make the most of your fans’ enthusiasm and let them become helpers to reach other groups."

Wu Xiaoshuang listened carefully, and almost took notes to write it down.

Kang Hui paused and continued: "Leave a task for you. Within a week, you will conduct market research and conduct in-depth interviews with director Jessica to initially determine the positioning of the core audience of "Love Before Dawn". And the emotional basis of a promotional strategy."

Wu Xiaoshuang no longer hesitated, took out a notebook and pen in her handbag, and asked: "What is the emotional basis for determining the core audience and publicity strategy?"

Kang Hui smiled and asked, "Have you ever seen a movie called "To Youth"?"

Wu Xiaoshuang nodded and said, "I saw it, I still watched it with my roommate!"

Kang Hui said: "It's good if you have watched it. The determination of the target audience of the movie mainly depends on the content of the movie. Take "To Youth" for example, the content of the movie is about the beautiful, but will eventually pass away college time. So. There are two types of movie viewers that are most suitable for viewers. One is those who have regrets about the dying youth. These people are labeled post-90s and post-00s. The other is those who have sentimentality for the youth that has long gone. It’s the post-80s."

Kang Hui paused and explained: "If the target group is determined, we will know who our propaganda is aimed at."

Wu Xiaoshuang took notes seriously.

Kang Hui looked at Chen Minhao and Wu Xiaoshuang, and asked, "What problem do you think the emotional basis of the publicity strategy solves?"

The two said in unison: "Promotional content."

Kang Hui nodded in satisfaction and said, "Yes, the content of the promotion. The target audience for the film promotion is determined, even before the film starts. But it is often difficult to determine which content to promote."

Kang Hui tapped his finger on the desktop and explained: “A movie contains a lot of content and elements, but it’s impossible to use all of these factors in the promotion of the movie. Because they can all go out for promotion, everyone will There is no need to go to the cinema to watch this movie."

Kang Hui continued: "Therefore, we must determine the focus of a publicity, which is somewhat similar to the title and introduction of an online novel. And Xiaoshuang, your job is to find the best title and introduction for this movie."

Wu Xiaoshuang took notes frantically with his right hand, and rubbed his temple with his left hand.

She felt that she had returned to the time she was still studying, and the teacher on the podium was talking too fast, which made her head a little bit painful.

Kang replied: "Xiaoshuang, you have seen "To Youth", you should have an impression of their publicity. Tell me about the emotional basis of the film's publicity strategy."

Uh......

Wu Xiaoshuang scratched the back of his head and said, "Sister Kang, should we eat first?"

Kang Hui said, "It's okay. Let's talk while eating. Don't worry about making a mistake. You can speak freely."

Wu Xiaoshuang looked sad and said, "Sister Kang, or you can tell me the answer directly."

Kang Hui smiled and said: "I will tell you where you have studied by yourself, and I have a deep memory. So let me add another task to the task I just left for you. In addition to the preliminary determination of the target group and the target group of "Love Before Dawn" The emotional basis of the propaganda strategy, you can go to understand the emotional basis of the propaganda strategy of "To Youth"."

Wu Xiaoshuang said pitifully, "Okay."

I fought for a day during the day and was left with homework at night.

It's too miserable!

This morning, Sister Kang could not be contacted and missed her very much.

Tonight, Sister Kang was sitting in front of me, but I wanted to cry.