America 1919-Chapter 713 - : 245, The Retail Battle Begins_2

Chapter 713: 245, The Retail Battle Begins_2

Price wars, are always the surefire strategy to victory in the retail industry!

The other mid-senior level executives of Apollo Chain were also looking at Donnie now, they naturally had their own thoughts on this matter, but now that the real boss had arrived, they still wanted to see what the boss’s decision would be!

However, Donnie didn’t immediately share his thoughts, instead, he asked Dustbog, “What do you think about this issue?”

Dustbog answered, “Regarding the price wars initiated by those two companies, we believe that we cannot show the slightest concession in this matter. In the end, retail is all about competing on price. The fact that they’re offering such significant discounts during our opening period is nothing more than an attempt to intimidate us. If we back down on this, it will be very difficult for us to regain our reputation with consumers in the future!”

Donnie nodded, this was the most basic sales war response!

“What kind of discount are you planning to offer?”

...

“If the competition is offering 20% off, then we’ll offer 30%!”

Dustbog said seriously, seeing that Donnie didn’t respond, he thought Donnie was dissatisfied with the discount, so he continued to explain.

“Boss, although we haven’t charged those products a shelving fee, we have an advantage in transportation. We’ve already looked into this, and even though this discount will result in some loss for us, both of the other companies will not lose less than us; then, it comes down to seeing who can’t hold on first!”

Donnie waved his hand, “I have no objections to this discount, but relying on discounts alone will not create habitual spending for consumers at Apollo Chain. We need to take more measures!”

Hearing Donnie say this, Dustbog was a bit puzzled. The retail industry could be said to be the most transparent of all industries. Ever since A&P started the new retail layout in the United States, everyone had been doing it this way. He couldn’t think of any better strategy that Donnie could have!

Donnie lightly tapped the table, looking at the puzzled expressions of the people in the room. Suddenly, Donnie smiled and said.

“Everyone, what situation do you hope for the most when buying things?”

After Donnie’s question, the crowd fell into thought. In the end, it was Miso Langli, the Finance Manager, who half-jokingly said, “If possible, I hope to get what I want without spending a penny!”

“Miso, I have a way for you to achieve that. Next time you go shopping, just put a hat on your head and hold a gun in your hand; I think the owner definitely won’t charge you!”

Someone joked.

After listening, everyone laughed heartily, but in the midst of their laughter, they noticed that Donnie was sitting there with his usual calm expression, not a trace of a smile on his face. This made them feel embarrassed, and the laughter stopped abruptly.

“Miso at least answered my question. What about the rest of you? If all you can do is mock your colleague, then I seriously wonder how I ever recruited you into the company!”

Donnie’s words silenced the conference room. Under Donnie’s scrutiny, no one dared to meet his gaze.

“Miso!” Donnie called.

“Boss!” Miso Langli immediately responded.

“I think your idea is good. If we have prize sales at every convenience store, set a sales target, and anyone who reaches this sales target in the convenience store can then have a chance at a draw. The grand prize of this draw will allow them to make a purchase at the convenience store for no cost at all. Would you shop at this convenience store?”

Donnie asked Miso Langli.

Hearing Donnie’s query, the people in the conference room, who were by no means fools, instantly understood Donnie’s point. This was in effect a discount promotion, only that the impact and shock of a zero-cost shopping spree would be far greater.

So, if it were themselves, would they participate?

The answer was affirmative.

Miso Langli hadn’t expected Donnie to actually consider his idea. He spoke excitedly, “From a consumer’s perspective, I would definitely shop, but as a seller, boss, I think we should set some rules. Otherwise, if people can take things without paying, they could clean out our convenience store!”

After listening, Donnie nodded in satisfaction, then looked around at the people in the conference room and asked, “Now, do any of you have any suggestions for this matter?”

It was then that Mick Brule, the Sales Manager, gave his suggestion, “Boss, we should impose a time restriction on the purchases, along with a space limitation. For example, can we design a certain product that allows customers to fit all the products they purchase in it when they enter our convenience store? This would offer a better consumption sensation to the consumers, and we can also restrict the zero-cost prize to only include the items that can fit into this product.”

After that, other people also started giving their suggestions.

Seeing everyone eagerly sharing their ideas, Donnie showed a look of satisfaction.

In fact, Donnie had thought of introducing a membership system, but the technology wasn’t in place yet, making it difficult to successfully implement such a membership system, so for now, he had to work on offering discounts.

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