This Lord is Very Scientific-Chapter 747 - 679

In just half a minute, Ove felt as if his body had been trampled by a million mammoths.

No, it was a million Dark Giant Dragons, all skilled in physical combat and all at a legendary level.

After firing this shot, Ove was exhausted.

However, the thunderstorm that cascaded down like a waterfall was very effective.

Or rather, for a Dominator Level, such damage was still considerable.

The surface of the unknown fleshball Dominator of the Horus Plane was scorched black after being baptized by the Thunder of Rules, while painful howls echoed from within. 𝕗𝚛𝚎𝚎𝐰𝗲𝗯𝗻𝚘𝚟𝚎𝗹.𝕔𝐨𝕞

Under this kind of bombardment, ordinary deities would have long been

(Anti-piracy, will be released later.) Abstract: With the progress of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years is evident to all citizens. The way games are spread is no longer confined to stereotyped promotional modes, and the influence of games is gradually expanding to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate and iterate, and improve performance as the times evolve rapidly. A diversification strategy precisely meets the planning needs and development goals within the gaming industry. In the context of economic globalization, the diversification strategy, as the preferred model for enterprise development, is also applicable to game companies. This article illustrates the impact of diversification strategy on the performance of game companies through the example of Sanqi Mutual Entertainment Company.

Keywords: Diversification strategy; Game company; Performance; Impact; Sanqi Mutual Entertainment Company

The diversification strategy is a market strategy means adopted by enterprises during operation to capture and develop new markets. It is also a strategic plan used by enterprises to enter new business fields deliberately and preparedly to avoid risks encountered in operating a single business. Applying the diversification strategy to game companies can effectively improve their performance, bringing a process of transformation from quantitative to qualitative development for game companies.

1. Macro background of the diversification strategy

Entering 2021, under the strong control of the pandemic by the state, people's lives returned to normal, and the economy and culture exhibited a promising recovery trend. On April 30, 2021, according to statistics released by the National Bureau of Statistics, the development of the cultural industry nationwide basically recovered to pre-pandemic levels [1]. This is very favorable news for the gaming industry, which occupies a large proportion of the cultural industry. Although the pandemic has not significantly impacted the gaming industry, the inability to conduct offline activities has always affected the performance of game companies. The recovery of the cultural industry signifies to most game companies that the great development and prosperity of the cultural industry can promote and drive more game companies onto the path of sustained development [2].

From last year's outbreak of the pandemic to the current stabilization, the state has introduced relevant policies in terms of finance, systems, and financial aspects to support the development of the cultural industry. The pandemic has blocked people's travel, but it cannot control the speed of online network dissemination. The emergence of more and more new media has driven the development of the cultural industry during the pandemic prevention period. However, as each enterprise strives to enter the online market, the competition environment within the cultural industry has become very fierce. Numerous traditional offline enterprises could not withstand the impact of the pandemic and were eliminated by society during this time. However, in these short two years, many cultural industries successfully transformed, most relying on diversification strategy modes to accelerate transformation and upgrading. Amid the significant increase in resident consumption levels during the pandemic prevention period, they also reaped significant gains, obtaining more diversified development modes and income channels. For instance, Sanqi Mutual Entertainment Company's transformation during the pandemic prevention period is worth learning from by most game companies [3].

2. Analysis and classification of the diversification strategy

(a) Analysis of the diversification strategy

The diversification strategy was proposed by Igor Ansoff, the pioneer of strategic management. In his book "Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion," he mentioned the classification of diversification strategies. This world-influencing strategic model is involved in the management guidelines and policies of many countries, so today every enterprise, big or small, is seeking a place according to the development mode of diversification strategy [4].

(b) Classification and meaning of diversification strategies

The diversification strategy is divided into four types: horizontal diversification, vertical integration, concentric diversification, and conglomerate diversification. The four different modes derived from the diversification strategy have different meanings. Horizontal diversification refers to enterprises using the original conditions provided by the market to produce new products that meet new user needs, thereby driving market consumption; vertical integration involves enterprises extending vertically according to their development situation, using the product supply chain to penetrate other market fields to seek new consumers; concentric diversification emphasizes innovation of existing technology, requiring the production of new products within the original production scope, realizing it through the transformation of existing technology; conglomerate diversification emphasizes expanding the scope of operations, with enterprises needing to relate to raw materials, technology, markets, and other factors related to their products to expand their scope of operations [5].

3. Impact of diversification strategy on the performance of game companies

In the operation process of all game companies, the impact of diversification strategy on game company performance is uniformly divided into changes in operation modes and shifts in strategic planning. The effects gradually generated from these two parts drive company performance improvement, and the impact brought by the diversification strategy is multifaceted. This paper will analyze and study the impact of diversification strategy on the performance of game companies, taking Sanqi Mutual Entertainment Game Company as an example [6].

(1) Changes in operation modes

Currently, the main operation range of Sanqi Mutual Entertainment Game Company is very broad, which is also due to the advantages brought by the diversification strategy. The company's business not only involves the operation of interactive entertainment but also fully undertakes the development and distribution of mobile games and web games under Sanqi Mutual Entertainment Game Company. Moreover, in recent development, it has continuously innovated along with state-of-the-art technology, expanding its market layout into film and anime ACG industries, and also shaping a market cultural industry chain belonging to Sanqi Mutual Entertainment Game Company in music, VR technology, and various live broadcast and pan-entertainment businesses.

Sanqi Mutual Entertainment Game Company was established in 1995, but its early development path was not smooth sailing. The predecessor of Sanqi Mutual Entertainment Game Company was a small enterprise, and initially, the Sanqi Mutual Entertainment industry's chain did not involve operation in gaming or other entertainment industries, facing constant risk of market annexation. However, through steady development in a single industry, Sanqi Mutual Entertainment Company listed in 2011, but with poor operation and market contraction in the later stage, Sanqi Mutual Entertainment still couldn't escape the fate of being acquired.