Super Rich from Winning a Lottery-Chapter 353 - 246: Various Types of Chaos (2)

Yi Anguo, however, follows a quality route, only making high-quality furniture, with very strict demands on craftsmanship, ensuring absolute quality. It is said that the introduction of computer-controlled engraving machines has resulted in more intricate patterns, which are more popular among customers in the market.

Although many furniture factories have now followed suit by acquiring computer-controlled engraving machines, being the first to take the plunge clearly provides an advantage.

Therefore, Anguo Furniture doesn’t win by engaging in price wars but by relying on brand, quality, and reputation to succeed.

The price of Anguo Furniture is not only not lower than others but even higher than many furniture factories, with some being much higher.

For wealthy people, when purchasing high-end furniture, price is never the most critical factor. They demand stylish designs, solid quality, and exquisite craftsmanship. As long as their requirements are met and they like the furniture, even a higher price is acceptable to them.

In reality, in any business, brand and reputation are always the most important. Making a profit by deceiving customers is a dead end. You might deceive one or two customers, but you can’t deceive more.

This is why the same product, from a reputable brand, is much more expensive yet still highly sought after by customers who are eager to buy, even willing to wait in line.

Ordinary furniture from Anguo Furniture does not require a waiting list, but high-end premium redwood furniture does. Customers who wish to purchase must first order, pay a deposit, and then wait for the product to be manufactured.

For instance, when Huaxing releases a new phone, many people line up to wait, even when ordering online. This is because production cannot immediately keep up with demand.

Samples in the showroom are generally not for sale; they are used to display to customers.

If a customer is interested in a sample and insists on buying it, they can place an order, but they must wait for the new product to be produced before taking the sample they like.

Once a customer places an order, the samples will be marked with a note indicating that this item has been sold.

Some customers believe that the quality of samples is better, and materials are more genuine, so they prefer buying samples.

Customers are like gods, if they want to buy a sample, it can’t be refused. However, they can buy it with a deposit, and once the new items arrive in-store, the customer will be informed to pick up the sample they purchased.

The premium redwood furniture produced by Anguo Furniture is labeled as being made from a specific wood, without any fake materials or whitewood, and can undergo any form of verification, offering ten times compensation if found fake.

There was a peer, also a redwood furniture factory owner, who didn’t believe it. He thought it was impossible for Anguo premium redwood furniture to have no whitewood and no hidden fake materials.

Many redwood furniture factories use some whitewood or cheaper redwood materials in the backing or hidden parts of their furniture.

For example, when producing red sandalwood furniture, they use red sandalwood for the front and sides but use yellow sandalwood for the back and hidden parts.

Once painted, if one doesn’t look closely, an untrained eye wouldn’t notice as the grain patterns are similar. Yet, the price difference between the two types of redwood materials is significant.

Some use whitewood, and even rotten wood, patched up and used; some are entirely made from small pieces joined together. The redwood furniture industry is very deep, and those not knowledgeable are frequently swindled.

For instance, passing off Vietnamese fragrant rosewood as Hainanese fragrant rosewood, where prices differ nearly tenfold.

Also, using Zambian Bloodwood as a substitute for Indian Small Leaf Red Sandalwood—while Small Leaf Red Sandalwood can cost over 1.3 million yuan per ton, Zambian Bloodwood only costs a few thousand yuan per ton. Moreover, Indian Small Leaf Red Sandalwood is nine out of ten hollow, whereas Zambian Bloodwood is rarely hollow.

When an unwitting customer is deceived, the business owner makes a huge profit.

The peer from the redwood furniture factory bought a set of premium redwood furniture from Anguo Furniture and disassembled it right at the door of Anguo’s store.

It turned out that the premium redwood furniture produced by Anguo Furniture was of such high quality that it took a lot of effort to dismantle it, and they ended up breaking the wood material.

However, after carefully inspecting each piece of wood, no piece was found to be fake, nor was there any use of whitewood.

In the end, the peer, the owner of the redwood furniture factory, did not receive the tenfold compensation and could only leave with the furniture now broken into pieces.

Moreover, inadvertently, he gave Anguo Furniture Showroom free advertising, allowing some hesitant people to witness firsthand that the quality of Anguo’s premium redwood furniture was indeed extremely strong, and the material was very genuine. This spread from one to ten, ten to a hundred, leading more people to choose Anguo premium redwood furniture.

Anguo’s modern knock-down furniture, made from imported red oak, also has extremely solid quality. It’s also convenient for moving; the furniture can be disassembled, moved to the new home, and then reassembled.

After looking at the warehouse for Small Leaf Red Sandalwood, we went to see the warehouse for Big Leaf Red Sandalwood, and then another visit to the warehouse for Laos’ Large Red Sandalwood.

The Laos Large Red Sandalwood warehouse had even more stock. In 2008, it swept through the national market, acquiring all those large material boards at an average price of 8,000 yuan per ton.