Shattered by Fate, Restored by Truth-Chapter 295: Without This Person, That Car Accident Wouldn’t Have Happened

Utilizing the internet and reality, advertising through free product giveaways to attract favorable impressions is a vast arrangement.

If we want to set up ST counters in all Kairun stores across Hua Country, that is definitely not a small amount of capital involved. Plus the money that has to be given away every day...

Shen Wenguang thought about it and disagreed.

Seeing him shake his head, Shen Xiaochen urgently persuaded: "Actually, it doesn’t require much money! Let’s go talk to Ding Kai Ze, he’s the best at saving money!"

Since the person who called her said it was feasible, it must be possible.

Shen Xiaochen hadn’t been in contact with this person for over three years, the last time being before Su Wanxin’s car accident.

If it hadn’t been for that person, the car accident would never have occurred so flawlessly. The only pity was that it did not completely kill Su Wanxin.

Shen Xiaochen trusted this person very much, even though she had never met them and didn’t even know if they were male or female.

Every time they called her, they used a voice changer, which made it mysterious.

Shen Xiaochen did not know what deep grudge she had against Su Wanxin, but as long as she hated Su Wanxin and wanted her dead, they were comrades in the same boat.

After placating Shen Wenguang, Shen Xiaochen went to find Ding Kai Ze.

She used all her tricks and even got taken advantage of in Ding Kai Ze’s office before she barely convinced him to fund her.

Ding Kai Ze disliked such free-money activities the most, but considering it could indeed attract traffic to his enterprise and make Shen Xiaochen take the initiative to show goodwill, he agreed.

He pondered for a long time, then discussed it with Shen Wenguang, and finally decided to start the task the next day.

The following day.

Su Wanxin saw the announcement jointly published by Kairun Group and ST, studied it for a while, then received a call from Fu Shihan.

"Did you see the news?"

Fu Shihan asked straightforwardly, and Su Wanxin replied with a smile: "Yeah, this time they’ve done something quite interesting."

ST and Kairun announced that starting next week, they will be giving away free ST coffee beverages at all Kairun store entrances.

Any registered user of the official ST website app can bring their phone to claim a cup.

And to support environmental protection, customers can return the used coffee paper cups to ST counters to exchange for website points.

These points can be directly offset against money when purchasing items, and although not too much, even a dime counts. Moreover, the practice of paper cup recycling is commendable.

"Is ST planning to become a chain coffee brand now? Shen Wenguang’s move has a certain effect on future financing because it can bring positive traffic and influence to the brand."

Su Wanxin speculated doubtfully.

"It also attracts customers for Kairun, and while there will be a loss of money in the short term, burning money to subsidize and slowly fostering consumer habits makes the investment worthwhile."

Fu Shihan agreed with her view. "Another very important point is public opinion."

"Exactly. When most people start feeling good about ST, and we deliver a heavy blow,

and if ST takes the opportunity to declare that our attack has led to cash flow problems, preventing them from continuing to offer free coffee, there’s no doubt that we’ll be at a disadvantage in public opinion."

That’s why Su Wanxin suspected that Shen Wenguang might have hired a new strategic planning manager.

If it were according to ST’s previous business model, they would never have thought of such a strategy.

While Su Wanxin was discussing the matter with Fu Shihan, she quickly crunched some numbers for him.

The conclusion they reached was that in roughly six months, ST and Kairun Group could gradually start profiting.