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Reborn In 17th century India with Black Technology-Chapter 831: Rapid Adoption (2/3)
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The remaining 150 million was used to open bicycle shops in every city and major town in the empire. Whether it was a large city, a second-tier city, or a third-tier city, a shop was purchased in the main business area of the city or at least as close as possible to the main business area. Additionally, using multiple human resources companies like Indramanju Human Resources, Pala Praja Human Resources, among others, thousands of employees, all of whom had passed high school and had some level of experience in handling machinery, were recruited in batches. Small internal schools were established in each state, and training was given to them on how to repair the Ashoka Bicycle and how to handle customer service.
Almost within a week, Akarsh Carriages Company went from a big industrial giant focused on the manufacturing of road carriages and railway carriages to the largest transport vehicle manufacturing company in the world, with its real estate assets challenging some of the top companies in the second tier, whose main industry is real estate.
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Also, the stock price, which had dropped to 982 varaha per share and a total market value of 491 million, began to rise as if the retail buyers sensed the determination of Akarsh and immediately started scrambling to purchase the stocks of Akarsh Carriages and Co. The trust and confidence in the company began to rise. Within a few days, the stock price jumped to 1200 varaha per share, not only recovering the 6.48% of the stock that had been lost but also increasing by 14.29%. As the number of Ashoka Bicycles continued to sell, the share price continued to rise.
Some of the carriage companies and other industrial companies immediately felt panicked when Akarsh was behaving so ruthlessly, it was as if they had killed his parents or something. The major industrialists who bought the patent rights were not too flustered, since manufacturing of transport vehicles was not their forte to begin with, but those carriage manufacturers did not know where to put their hands or feet. This industry was their lifeblood, and this is where they filled their stomachs—how could they wait to die?
There were some ruthless people among the carriage manufacturers as well. They immediately mortgaged most of their assets and went on a buying spree. Their actions, as if the flapping of the butterfly set off a hurricane, awoke the gaze of investment bankers. The travel vehicle manufacturing industry suddenly became bloody with mergers and acquisitions. The investment bankers, like a pack of orcas smelling blood, immediately plunged into the bloody waters, enjoying the capital feast.
By the time the reshuffle of the travel vehicle manufacturing industry ends, no one can tell what the situation of the Bharatiya Empire will be, not even Vijay. But for now, for the consumers, it is the best thing ever.
Due to the competition, no one tried to make double the profit from the bicycle. Everyone was trying to sell as many cycles as possible, and Akarsh proved his foresight by taking the first initiative. Over a dozen bicycle manufacturers went bankrupt only two months after the patent was obtained, but Akharsh Carriages still stood stronger than ever. With the poster of 'Akarsh Cycles Service Center Opening Soon' placed in all major cities and towns, the people, although they could see that the service center was not open yet, felt relieved that if something were to go wrong with the bicycle, the place to service it was not too far away. So a lot of people in the empire started to prefer buying Ashoka Cycles of Akharsh Carriages and Co., whose service centre was within their reach and whose price was very affordable.
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Lokesh is an employee in a steel mill. He earns about 1200 varaha a month—more than enough to live a comfortable life—but he was always annoyed that he had to travel 15 kilometres up and down every day to reach his work. He could have opted to stay in the dormitory of the company, but his village was only 15 kilometres away from the company, so he had no other choice but to opt for the congested carriage from the G1 Travel Company.
But as soon as the first batch of Ashoka Cycles was released to the market, he did not hesitate to snatch one for himself and happily brought it back home. When his neighbours constantly came to him with amazement as they saw the cycle, he felt very proud and smug.
Following his example, a few people wanted to buy the bicycle, but to their annoyance, it had already run out of stock. For the next few days, Lokesh received a lot of offers from his neighbours to buy his Ashoka Cycle for a higher price than what he had already paid. But since he bought the cycle for himself and not because he wanted to sell for more money, he rejected the offers. Thankfully, a few weeks later, the cycles were put back in the market, and this time there was a large amount of stock.
Hey Ram, who was in the final stages of his research on the steam engine, came out of the laboratory with messy hair to inspect this new magical invention of the empire.
Naveen Bhatt, who just had his first child, excitedly handed over his son to his wife and immediately disassembled the bicycle that was sent to him by his assistants.
"Amazing, amazing! What a perfect design!"
"HAHAHAA, amazing!"
Holding the link chain in his hands and looking at the sprockets and the chainset, his eyes lit up, and words of admiration continuously came out of his mouth.
Anastasia Zelinsky, one of the rare female merchants from the Russian Empire, was immediately amazed when she saw the bicycle for the first time. "What is this thing the man is riding on?"
" How can he move so fast? "
" Is it the tantric metal beast found in the Harish Putthar novel?"
The tour guide, who was from the Benveniste and Petrova Touring Company (which had already become the largest tour planning company in the Empire), when he heard the question from the guest, immediately smiled and shook his head. "No, madam, this is a new invention from an engineer of the Bharatiya Empire. It is called a Sheela bicycle, and it is a vehicle used by people to travel."
Anastasia widened her eyes, and her mouth was wide open. "Amazing," she muttered.
People say that if you want something from the government, you will only get it the next year if you are lucky, but the Bharatiya Empire's government is clearly not one of those unreliable and bulky governments, like a fat man with 38% body fat. Instead, it is like an athlete with a lean physique and sub-15% body fat.
The Ministry of Communication acted immediately and allowed the Department of Post to order bicycles for the purpose of delivering the post. In the Ministry of Internal Affairs, Arjun personally held a briefing where new modifications would be made in the functioning of the police stations. From now on, separate divisions would be created, with patrolling and night watch constables allocated bicycles for their duties, and several bicycles would be on standby in case the police had to respond to an emergency situation when carriages were not available.
Fifteen Bharatiya Institute of Technology universities across the empire placed orders for hundreds of Sheela Bicycles to make it more convenient for both students and teachers to travel around the large campus. Following along, other first-tier and large second-tier universities started placing orders.
More institutions, like the Supreme Court, high courts, state government buildings, and even the intelligence departments, started ordering bicycles for their own use and to make their work more convenient.
Additionally, Changes were seen in the Ministry of Defence immediately. Kiran Poojari held a meeting directly and ordered a separate unit to be established within each brigade of the regiment, called the mobile unit, where soldiers would use bicycles to flank the enemy at the weakest point. Additionally, bicycles were approved to be used for scouting and message delivery purposes.
What was even more amazing was that a few hundred bicycles were transported by high-speed clippers to the battlefield in the Middle East in order to test various strategies of using bicycles in battle.
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The biggest beneficiary of all these changes was, naturally, Akarsh Carriages and Co. Due to Akarsh's decisive action and because his company had service capabilities throughout the empire, it was his company that took the opportunity to win most of the government and institutional orders. This caused his stock price, in a matter of a month, to increase from 1,200 varaha to 1,950 varaha—an increase of a mind-boggling 62.5%, getting only a hair's length away from the very tempting valuation of one billion varaha. The price of the bicycles had not increased much; instead, it went on to decrease, and the profit margin was maintained at a steady 10 to 20 varaha per bicycle. But the number of bicycles sold began to pick up. The cost of manufacturing, raw material procurement, and logistics began to decrease, opening up a bigger leeway in profit margins. But Akarsh kept lowering the price.
At first glance, it may seem like a thankless strategy, but soon, through his cutthroat method, more bicycle companies started to go bankrupt, and he began to sell more bicycles. Eventually, the profits went from a sizable couple of hundred thousand a month, which was a fraction of what the company was earning by selling carriages, to an impressive profit of several million every month, overtaking the profits of the carriages in one fell swoop. Instead of paying back the debt owed to the bank, he continued to increase the number of production plants. In fact, he took a major decision and set up his own power plant on the banks of the Mahanadi River in the state of Gangapuri, very close to the mining site and also very close to the port of Paradeep.
To be continued...
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