Reborn: I'll Never Fail My Childhood Sweetheart Again-Chapter 250 - 111: Winter Break Approaches, Heading Home Together (2)

Now that New Era is doing well, Kang Baohong has a say in front of Kang Yulian.

"What's the problem, Baohong, tell me!"

"The warehouse at the store is too small; it doesn't hold much stock. When sales are good, we have to bring stock in from outside the campus. Before the New Year's Day break last time, there was a sudden rush of customers wanting setups, and some couldn't wait and even took the display units. It would be great to expand the warehouse!"

"Alright, Old Dai and I will figure something out and see if we can find a suitable warehouse nearby."

With New Era's impressive profits, Kang Yulian was more eager than anyone else to keep the momentum going.

At this moment, Dai Chuangxing, who had been silent, spoke up: "Xiaosu, I heard you took the title of store manager and are personally involved in the digital store's operations. Making money is great, but you should also be careful not to neglect your studies."

Compared to Kang Yulian's pragmatism, Vice Director Dai was more concerned about other things.

After all, in his mind, Su Zelin was first a student of the School of Finance and then an investor in the digital store.

"Hehe, don't worry, Vice Director Dai. My studies are going well."

Su Zelin smiled.

In his previous life, he only failed courses because he skipped classes all the time.

But even so, he could still pass some subjects by just looking at the books for a few days before the exam.

This time around, as the class representative, he set an example by attending classes regularly, so he definitely wouldn't fail. Plus, Su Zelin could guarantee his grades wouldn't disappoint.

"That's good then!"

Dai Chuangxing nodded slightly, just casually reminding him.

This student was exceptionally smart, even a rare genius. As long as he had some inclination towards studying, failing shouldn't be an issue. 𝚏𝕣𝐞𝗲𝐰𝕖𝐛𝐧𝕠𝕧𝚎𝚕.𝐜𝚘𝗺

New Era's impressive achievements made Kang Yulian extremely happy, and Kang Baohong was thrilled as well.

Only Su Zelin remained calm.

As of now, New Era has only one shop at the School of Finance.

The market is too small, with only a few thousand students in each class. Even if you monopolize it completely, the ceiling would still be limited.

Besides, a true monopoly is impossible. No matter how good New Era's reputation and service are or how high the cost-performance ratio is, there will always be some who choose to get their setups from the computer city.

Including MP3s, CDs, USB drives, keyboards, and mice, digital accessories, and expanding to after-sales agents and other businesses, the net profit might peak at six or seven hundred thousand a year.

After cutting out the portion promised to Kang Yulian, he actually plans to give Kang Baohong an additional bonus, leaving him with only five hundred thousand.

Making five hundred thousand a year is already unimaginable for many. However, it still doesn't satisfy Su Zelin's ambition.

The computer business within other universities is still a blank slate. If this model works, why not open more branches?

Not making money when you could is just foolish, isn't it?

When the time is right, New Era will have a second, a third store... until it becomes a true chain store.

Moreover, Su Zelin's ultimate goal isn't just to sell computers and digital products but to build New Era into a large-scale comprehensive digital channel provider.

Like Suning and Gome, but New Era's focus is solely on college student consumers inside universities, selling only digital products.

Refrigerators and air conditioners, of course, aren't needed by students.

This is considered a niche market.

If New Era only has one digital store, it can't become a channel provider, and brand manufacturers won't pay attention to you.

But as the number of chain stores in Lin'an universities increases and the total number of users rises, New Era can gain real influence as a brand.

One shouldn't underestimate the impact a few chain stores serving just a handful of universities can have. In 2001, the primary consumers of computers and digital products were university students.

University students are more receptive to new things, and because they need to prepare for their graduation designs, almost everyone has a computer, except those from particularly poor families who simply can't afford it.

The most frequent buyers of MP3 players are also university students.

Currently, very few people have access to high-tech digital products. Among ten average consumers, there might only be one true customer, but every university student could be a potential customer.

Therefore, if you control the Lin'an university market of a hundred thousand students, it's equivalent to controlling a market of a million average consumers, which is absolutely significant.

Furthermore, university students are the most promising customer group in the future, a group many brands value highly.

Once New Era increases the number of its chain stores, manufacturers might not even wait for you to contact them; they might approach you directly to discuss entering the market. If you become a channel provider, the stall fees alone could be very lucrative.

Besides, in this era, the digital products with fat profit margins aren't limited to just computers; mobile phones are also huge!

But opening a mobile phone store within a campus is just like the earlier situation with computer stores; it's the same. Students believe the large mobile phone markets outside are more professional and cheaper.

Plus, if a phone really breaks, it's not much trouble to go outside for after-sales service, unlike carrying a bulky computer or monitor.

Because of this, it's even harder for a mobile phone store to succeed on campus than a computer store.

There was one on campus before, but it closed down after just a few months.

This is also why Su Zelin didn't initially consider opening a mobile phone store.

However, once New Era's computer business is on track, its reputation can extend to the phone business. After all, they're all digital products; the main field is the same.

By opening more chain stores and turning into a major on-campus channel provider, while also incorporating the phone business, and potentially expanding to franchise stores in other cities, his pace of making money could truly be described as audacious.