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Real Man-Chapter 728
As he checked the finalized matters, Manager An Jae-kyung suddenly asked.
“Manager Han, do you think this will work?”
“Why? Do you have doubts?”
“I just don’t think Director Yang Sang-yeol will be so easy to fool.”
“It’s not an easy task to control the whole situation. If you only look ahead and rush in, you’ll fall into a trap.”
“So you’re saying Director Yang will make a mistake?”
“Not just a mistake, he’ll completely lose his grip. Just wait and see.”
A confident smile appeared on Yoo-hyun’s lips.
Anyone can move a piece on a chessboard.
But only those who can see the whole picture can make the right moves according to the opponent’s actions.
Director Yang Sang-yeol lacked that ability, and Manager An Jae-kyung was a person who had gained a broad perspective through the process.
He only had some difficulties in making decisions due to his lack of experience.
Was it thanks to Yoo-hyun’s advice?
Or was it because Yoo-hyun was behind him?
Manager An Jae-kyung felt a surge of confidence and made a bold move on the large chessboard.
Thud.
The UniqueTF staff moved swiftly in response to his small action.
It was a risky situation where everything could fall apart if they failed, but Manager An Jae-kyung was calm.
Director Yang Sang-yeol, who faced his move, reacted immediately.
The result came out a few days later, as a news headline.
The content was as the title said.
Hansung Electronics had tried to make Lovely Day their advertising model, but somehow, their rival company Ilsung had snatched them away first.
Was it because it involved the rival companies Hansung and Ilsung, and the top girl group Lovely Day?
The news spread like wildfire on the online communities.
The comments on the article were also heated.
-Lovely Day, isn’t their new title song Unique? It suits Hansung, what a shame.
-Ilsung really hit hard. They’re going to crush Hansung before they can recover.
-But Lovely Day’s Im Hye-ji is a Hansung phone maniac, right? Does Hansung have no money?
-Yeah. She even said she wanted to film a Hansung phone ad at a fan meeting.
-What is Hansung doing? If they don’t want to go bankrupt, they should get Lovely Day right now!
Director Yang Sang-yeol, who was reading the comments himself, snickered.
“Hmph! Just as I expected. Those bastards from the Innovation Strategy Department, they must be feeling a huge blow from this.”
The subordinate next to him nodded his head.
“Yes. They had already made the ad concept, so their schedule will be messed up.”
“Plus, their image is ruined. They showed that they can’t do anything against Ilsung.”
“As expected, you saw it all. You’re amazing, sir.”
At the flattery of his subordinate, Director Yang Sang-yeol shrugged his shoulders.
“What’s the big deal? Oh, how about the distribution side?”
“We’re blocking them as planned. We’ve brought in our allies from overseas companies, so they have no chance.”
“Haha! That Yoo-hyun bastard, he must be fuming right now. I’d love to see his face.”
One corner of Director Yang Sang-yeol’s mouth curled up.
At the same time.
Yoo-hyun, who was sitting in the Innovation Strategy Department office, frowned.
Kim Sung-deuk, who had returned from his overseas trip, approached Yoo-hyun.
“Manager Han, what’s wrong?”
“Nothing. Just, something happened.”
“It must be a sensitive issue.”
Kim Sung-deuk nodded as if he knew everything.
What is he talking about?
‘Did he see the message my father sent me?’
Yoo-hyun glanced at the phone screen in his hand.
-Yoo-hyun, everyone in the family gathered except me. I’m a bit disappointed. Should I come up? Or do you want to bring your girlfriend down?
The message was displayed, but it was at an angle that was hard to see from the side.
As he was puzzled, Kim Sung-deuk opened his mouth again.
“I saw the article too. Don’t worry too much about losing the ad. It’s not your fault.”
“Oh, the ad…”
“More than that, I’m worried about Director Hong. He’s a person who doesn’t show his emotions, so he might look fine on the outside, but he must be under a lot of stress inside.”
Kim Sung-deuk had been away for a long time on a business trip, so he didn’t know the internal situation.
Even if he had been in the country, it was a secret project.
“That’s not it. Actually…”
Yoo-hyun was about to clear up the misunderstanding.
“Ha ha! As expected of Manager An.”
With a loud laugh, Director Hong Seung-jae appeared in the office.
Manager An Jae-kyung was walking beside him.
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“What? Did he lose his mind?”
Kim Sung-deuk chuckled at the sight of Director Hong Seung-jae, who was completely different from usual.
Creak.
As Yoo-hyun stood up to greet him, Director Hong Seung-jae raised his hand.
“Oh! Manager Han, that was a great strategy.”
“What did I do?”
“Hey, I heard it from Manager An. He said you made all the decisions.”
“Manager An did everything, I just said it was okay.”
“Anyway. That’s what matters. Ha ha!”
Director Hong Seung-jae laughed heartily, and Kim Sung-deuk asked him with a puzzled look.
“Director, what’s going on? Why are you laughing so much?”
“Can’t I laugh?”
“It’s not that, it just doesn’t fit the situation. You didn’t get the ad model, aren’t you upset? You were in charge of marketing.”
“What? Are you a spy?”
Director Hong Seung-jae looked dumbfounded, and Kim Sung-deuk blinked.
“Me?”
“We deliberately gave Ilsung a bait. It went exactly as we wanted, and you’re happy, why are you like this?”
“What are you talking about…Manager An, what happened while I was gone?”
Kim Sung-deuk turned his head sharply.
Manager An Jae-kyung answered his gaze.
“I was going to explain it to you when you came back from your trip.”
“What is it?”
“Actually, the UniqueTF PR team had been preparing something for a long time. It’s about…”
Manager An Jae-kyung explained to Kim Sung-deuk what had happened while he was meeting with overseas evaluation companies.
It was a fairly long story, but the gist was simple.
This is my edited and translated version of the text. I have made some changes to improve the readability and flow of the text. I hope you like it.
“So you knew that the Planning and Coordination Department would leak information to Ilsung, and you gave them a bait?” Manager Kim Sung-deuk asked, after quickly grasping the situation. Director Hong Seung-jae nodded his head.
“Yes. I didn’t think they would be so petty, but they moved exactly as I expected.”
“What if Ilsung didn’t bite?”
“Well, the person who made the decision would know best. Right, Manager Han?”
It was Yoo-hyun’s turn to answer.
“Ilsung was falling behind us in the pre-marketing. I thought they would take anything to get ahead of the issue.”
“Fine, let’s say that’s the case for Ilsung. But how is this good for us? We don’t gain anything.”
“We do. Thanks to this, we get so much attention without doing anything. At least, the name Unique is imprinted on everyone’s mind.”
“Huh! Now that you mention it, we saved on the naming promotion cost.”
They had changed the name from Bumblebee to Unique.
They had expected to spend billions on promoting the new name, but they saved that money thanks to this issue.
Manager An Jae-kyung continued.
“Making Ilsung use star marketing was an even bigger benefit. Thanks to that, we have a reason to lower our price relatively.”
“You mean, you cut out the unnecessary marketing cost and lowered the price? The reality is that you used the JK modem and didn’t pay the license fee, right?”
“Yes. But that will work well with the public.”
In fact, making an ad video with a star didn’t cost much.
But the public perceived it as a much bigger difference than the change in the component price.
With this one fact, Hansung gained a customer-friendly image.
Manager Kim Sung-deuk snorted at the situation.
“Man, are there only idiots in the Planning and Coordination Department? How can they not know they’re giving it away and play tricks?”
“I thought they were pretty stupid too, but seeing that even Manager Kim didn’t know, I understand now.”
“Manager, are you saying that? I was always out.”
“I’m just kidding. Ha ha ha!”
Yoo-hyun listened to Director Hong Seung-jae’s laughter and recalled the behind-the-scenes.
What if Vice President Choi Jae-ki was still here?
He might have counterattacked them for playing such a shallow trick.
If Gerard Kim was here, he would have used the media to pressure them more.
If Manager Lee Jun-il was here, they wouldn’t have been able to execute this plan in the first place.
But they were all gone, and the only one left was Director Yang Sang-yeol.
If President Shin Kyung-soo intervened, it would be a different story, but he was busy blocking the acquisition of Shinwa Semiconductor.
As the acquisition reached the final stage, the fire fell on his feet.
President Shin Kyung-soo tried to invalidate the acquisition by spreading outdated consulting attacks.
But did he know?
He would get a big blow to the back of his head for neglecting the smartphone business.
The success of the smartphone would lead to the acquisition of Shinwa Semiconductor.
Yoo-hyun already had that scenario in his head.
Of course, there was a premise.
‘If Director Yang keeps up his performance.’
Yoo-hyun lifted the corners of his mouth as he thought of the future.
Then, Director Hong Seung-jae, who was chatting loudly, changed the topic.
“Manager An, how is the distribution network? You must be getting a lot of tackles from there.”
“Actually, some major telecom companies in the US, Japan, China, and Europe are holding off on contracts.”
“Hmm, it’s already started, huh.”
“Yes. They must think they can break us down by blocking the distribution.”
Manager An Jae-kyung nodded, and Manager Kim Sung-deuk, who was next to him, added an explanation.
“It’s fatal for us even if they just delay the schedule. If we want to increase our sales before the shareholders’ meeting in March next year, we need to secure as many distribution networks as possible in the beginning.”
“We know that. That’s why we’re working on a plan with Manager Han. What we’re doing is…”
Manager An Jae-kyung briefly explained the part they had prepared in advance.
They were all experienced people, so they had no problem understanding.
Manager Kim Sung-deuk, who had dealt with the global distribution network until recently, furrowed his brows.
“I’m not too worried about other places, but Spain is a concern.”
“You mean Telefonica?”
Yoo-hyun asked, and Manager Kim Sung-deuk elaborated.
“Yeah. You know, they have a monopoly there, and they have the distribution network for the whole South America. If we can’t secure them, it will be hard to reach the second place in market share in a short time.”
“We already have Manager Shin Nak-kyun and Assistant Manager Jung Hyun-woo in Spain.”
“Will they even meet them? They’re very arrogant.”
Yoo-hyun knew that well, as he had been on the negotiation table with them several times.
But that was when they were not prepared.
“Just watch. It will go well.”
Yoo-hyun smiled confidently and recalled the message he had received a while ago.
-If it’s with dear Laura Parker, I have to help you, of course. I owe you a favor from last time.
Maria Carlos.
The Spanish princess had joined the support.
Meanwhile, inside the Telefonica headquarters in Madrid, Spain.
Assistant Manager Jung Hyun-woo entered the empty conference room and was stunned.
‘Manager Shin has a connection with the Spanish royalty.’
Thanks to that, they had secured a meeting with one of the world’s three largest telecom companies, with 25 countries and 300 million subscribers.
It was unthinkable when they arrived in Spain.
What surprised him more was something else.
Manager Shin Nak-kyun, who was sitting next to him, spoke fluent Spanish.
“My strategy for the meeting with Telefonica is…”
“I will back you up on that part…”
He had no trouble conversing with the Hansung Electronics Spanish representative and the local staff in Spanish.