Reaching the age of thirty, my income randomly doubled-Chapter 606 - 399: Middle-aged Unemployed Chen Pingsheng

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No. 1 Shenzhen Bay is located in Nanshan, south of Xiangjiang, north of the Science and Technology Park.

East borders Futian CBD, west abuts Qianhai.

The area gathers world-class industries and is positioned as the headquarters base for Fortune 500 companies.

The prosperity of the city is fully visible here. His wife not only bought a large flat that she’s never lived in, but also bought two Aston Martin DBS cars that she’s never driven.

Considering that both are sports cars, which are cool to drive but not so convenient for taking kids to school,

he ordered two Cullinans to be delivered to the community for the regular trips to and from school with the kids.

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Chen An’an is still enrolled in an international primary school, and Er Piya attends the best kindergarten.

Most of the kids there are from wealthy or noble families.

However, what’s interesting is that a news story broke out in Guangdong a few days ago:

It was about a female kindergarten teacher with thirty-two kids in her class.

She managed to sleep with the fathers of thirty-one of them, netting hundreds of thousands just in red envelopes during the holidays.

Such a woman is truly a gifted talent, a master of time management.

With those skills, why sleep with parents when she could easily make money teaching.

The only father she didn’t seduce is said to be the one who never visited the school.

Talk about not being picky at all.

Shenzhen has a large population of migrants, with those coming from Southern Province for work making up one-sixth of the total population.

Chen Pingsheng himself is from Southern Province. It’s quite comforting to run into fellow townspeople everywhere he goes.

As for Chen An’an and Er Piya, their adaptability is extraordinary.

Kids who get out of a Cullinan naturally don’t have a sense of inferiority.

They act like leaders wherever they go.

Chen Pingsheng takes Shen Youwei with them when taking the kids to school. If he’s busy, Shen Youwei handles the school runs.

Besides, a whole team of bodyguards is definitely arranged for security purposes.

The family spends a billion a year just on security salaries.

That is the one expense that absolutely cannot be skimped on.

Shen Youwei came to take care of the two little ones, not changing her position, but her status in the group rose significantly.

She didn’t know what the big boss suddenly rushed to Shenzhen for, but as long as she obeyed and did as told, it was fine.

Actually, Chen Pingsheng came to Shenzhen, besides getting Big Piya and Er Piya to start learning Cantonese early, mainly to understand Teng You Media at the grassroots level.

That is, the current short video online celebrity economy.

Unlike Kwai, TikTok has developed so far without any profitable model.

If we talk about profit, it only comes from tips and gifts in live streams.

The headquarters of Teng You Media is in Baiyun, Guangdong, and the headquarters of Tengying Group is also there.

But Shenzhen also has its share of internet celebrity branches.

Not just in Shenzhen, but Magic City, Capital City, and eight other second-tier cities all have branches of Teng You Media for internet celebrities.

The company is developing nationwide.

The short video economy has risen comprehensively. Even though Chen Pingsheng invested tens of billions into Tengyou, he wouldn’t say he truly understands the industry.

And he certainly couldn’t claim to understand today’s youth, only that the times are developing too quickly.

Even he has to get into the trenches to truly come to grips with this young online celebrity economy.

It’s not enough to invest without understanding the operating laws.

Mainly because the rise of short videos was beyond his expectations; when all other economies were declining, the online celebrity economy stood out from the crowd.

Teng You Media could very well become the second major economic entity in his hands with a market value exceeding one hundred billion.

This has to be taken seriously.

Today, Chen Pingsheng didn’t drive the Cullinan to work but went in an Aston Martin DBS.

Others in midlife unemployment deliver food; his midlife unemployment involves driving an Aston Martin.

That’s right, he’s now playing the role of a middle-aged unemployed man, coming here to start from scratch.

The Shenzhen branch office of Teng You Media is located within a 58-story building in Futian CBD.

The office spans five floors there.

Including the internet celebrity group, talent group, newcomer group, and live broadcast guild, among others.

There are no fewer than two thousand staff members, and the total number of internet celebrities exceeds one hundred.

"Are you the newcomer transferred from Magic City?"

He’s received by a HR OL named Bai Qi, 29 years old, wearing black-rimmed glasses, a white shirt, and a black pencil skirt.

Her looks rate an eight, but her figure a full ten points.

I wonder what chest lifting secrets she employs; they seem somewhat abnormally large.

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"Yeah, I came from Magic City."

"Oh." Bai Qi glanced at his resume and then said, "You are thirty-five years old this year. Honestly, that’s a bit old. Our circle tends to prefer younger people. However, looking at your work experience, you’ve worked in the entertainment industry before, so you should be able to adapt just barely.

"Here’s what I’ll do—I’ll first transfer you to the Newcomer team, where you’ll be responsible for the operation and planning for newcomers."

The economy of internet celebrities, after all, is constantly signing up good-looking ordinary folks.

Then, they go through a series of professional packaging, persona positioning, and shooting stuff.

To cultivate them into internet celebrities, and eventually start monetizing. Enjoy new adventures at novelbuddy

When it comes time to monetize, the newcomers need to start making money for them.

According to the contract, they are responsible for the initial training, whether it’s later endorsements or advertisements.

Both Tengyou and the internet celebrities split the profits fifty-fifty.

This contract standard is already considered one of the best in the industry. Tengying Group’s enterprises would never rely on exploiting employees to make money.

It’s just a pity that Teng You Media, which relies on TikTok for development, has to subsidize two billion every year to make up for operational losses.

What does that mean? It hasn’t even reached the step of fully monetizing.

And with so many people signed, it’s normal to lose tens of billions a year.

Being assigned to the Newcomer team isn’t bad either, Chen Pingsheng thought to himself.

Bai Qi also introduced him to the Newcomer team in Shenzhen—this isn’t just one or two people.

It’s a total of thirty-six teams, each divided into four squads, with each squad consisting of two newcomers and a planner, a videographer.

The planner is responsible for content operation, while the videographer, as the name suggests, specializes in shooting and editing short videos.

The income of the members of the Newcomer team is also the lowest, colloquially known as the ’minimum guarantee’.

Because the company doesn’t make any money from them, they have to invest a lot in training them.

So, they all receive the minimum guaranteed income, which is about eight thousand a month.

Once the newcomers reach a certain number of fans, they start to get promoted.

Those with 500,000 to under a million fans are promoted to the third-tier talent team.

With a minimum guaranteed salary of eighteen thousand, plus their own share of the revenue.

They can easily earn three to five hundred thousand a year.

The highest-earning talent teams follow a professional route, that is, specifically attracting a certain type of fan.

Because of their focused fan base, these talents have the highest ability to monetize.

The lowest-earning talent teams generally follow a general entertainment path, that is, shaking their butts and dancing little saucy dances to attract those LSP fans.

Those are not good for ads or for promoting products, the only way they can monetize is through live broadcast tipping.

They are the lowest-value type of three hosts.

Whether it’s the Newcomer team or the so-called talent team, it’s all very hierarchically structured.

If you want to earn a high income it’s simple, just climb up like leveling in a game, and the world is yours.

The biggest difference between the economy of internet celebrities and traditional economy is that this industry does not require seniority.

You might be obscure for three years, and then become widely known overnight.

And then in three days, you could earn what an ordinary person wouldn’t make in eight lifetimes.

This is the economy of internet celebrities, and also the most attractive industry for young people.

Because it doesn’t require sticking to the old ways like traditional industries, patiently and gradually climbing the ladder step by step.

What this industry emphasizes is overnight fame.

After Bai Qi finished introducing, she started to take him to meet the people, that is, the two newcomers he would be in charge of.

For content planners like him who want to get ahead, it’s simple.

Cultivate a big internet celebrity with over ten million fans, and the annual bonus he could get starts at two million.

In a word, if you have the ability, Tengyou really isn’t short on money.

The big bosses above have unimaginable wealth.

Everyone can enjoy the fairest level-up game on this platform.

If you want to reach the peak of your life, just go all out and never stop.

"Oh～ I almost forgot, you just got laid off in your middle age, I shouldn’t be getting you all fired up like this."

Bai Qi also shoots short videos, an OL who doesn’t want to become a big internet celebrity is not a good OL.

Compared to her HR job, being an internet celebrity is the most lucrative.

What if she becomes a big internet celebrity just by shouting out loud?

Although that’s not very realistic, look at those internet celebrities making tens of millions a year.

Yesterday they were screwing bolts in a factory, today they’re driving a Pagani with a snap.

In this industry, there’s no such thing as impossible.

This really is an industry full of vitality.