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Mysterious Assistant of the Washed-Up Queen-Chapter 499 - 325: Initial Impact, The Name of the Queen_2
The news made him instantly brighten up, and he edited and released a marketing video right after. Then, due to the sudden spike in the video’s popularity, the influx of people who watched it led to many taking shortcuts, turning the search term into one related to awards. As its dissemination spread wider and geographical factors diminished, the award-related entries gradually climbed the trending list. This led to the current situation.
One could say this was a beautiful misunderstanding, but it also showed that even in the digital age, people’s perspectives on the internet were quite narrow. Such an obviously skewed news entry had managed to escape much attention until now. Even if some netizens raised questions in the comment section, very few could actually answer them. Furthermore, with other marketing accounts milking the trend, uncritically adapting and tossing the original content around, it had long deviated from the original.
"So that’s what happened. It scared me for a second."
Having understood the general situation, Chu Tian breathed a sigh of relief too.
Later, Sister Hua kept an eye on the trending searches but only watched, not interfering. Don’t assume the digital era is without restraint. If the studio intervened, the traces left behind would be quite evident, making them vulnerable. Regardless of whether the intervention was for good or bad, it could lead to a significant decline in the studio’s reputation. Thus, even in showbiz, the unwritten rule was to avoid manipulation wherever possible; even guidance was done with great caution. If a trending search or event was beneficial, they preferred to stay out of it. They would only feel compelled to intervene if the narrative shifted in an unfavorable direction. As things seemed fine for now, Sister Hua was only monitoring and did not interfere.
In time, some alert netizens realized the problem and quickly started a thread to sort out the event, carefully detailing the whole process. Following this, marketing accounts and bloggers capitalized on this revelation as the previous hot topics were dying down, seizing the opportunity to gain traffic by debunking rumors and providing explanations. This ultimately led to all the information about Xu Qingqiu’s previous awards finally coming to light.
"Holy cow, for real? President Xu has won so many awards?"
"President Xu is amazing, huh? Was she just sweeping awards after the New Year?"
"LOL, just open up any music awards list, and it’s all Xu Qingqiu."
"Looks like the Chinese music industry really has declined; it seems there’s no one competent left to compete."
"Holy moly, I just discovered we actually have so many music awards!"
"President Xu must have her hands full just from receiving awards, huh?"
"Who was it that said President Xu’s Queen title was bought? Whoever said it, step up and show yourself!"
"Awesome! Now Xu Qingqiu truly deserves the title Diva Xu! She’s truly incredible!"
"Who is Xu Qingqiu? Is she that powerful? Her name is on all the big awards. Is she some rich second-generation kid or what?"
"If you don’t know, don’t spout nonsense. Were you talking about ’second generation’ when President Xu was banned and oppressed before? Now that she’s famous, she’s suddenly a rich second-gen to you?"
"Exactly! Since when can’t ordinary people succeed? Always pushing conspiracy theories. I think you’re just jealous because your own life isn’t going well."
"Impressive! I just counted, and it looks like Xu Qingqiu has already won almost half of all awards available this year."
"More than half! Go watch San Shi’s video; Xu Qingqiu has swept almost all renowned music awards in Asia!"
"What do you expect? Otherwise, why would they call her a goddess and her work a divine album!"
"Tsk, a bunch of brainwashed fools. Can’t you see this is obvious marketing?"
"Who is Xu Qingqiu? Never heard of her."
"So how much money was spent to bag all these awards? It seems like stars nowadays really have no shame when it comes to marketing."
"The most amazing one is Youmeng, to be honest. Without him composing, who knows what Xu Qingqiu would be like by now."
"Let me be honest, with these songs, even a dog could win awards. Xu Qingqiu just got lucky."
"People, don’t be envious. It’s not about luck. Surely you don’t think you could do it too, right?"
"Haha, you can question Xu Qingqiu’s looks, but please don’t doubt her professional skills."
"True, Xu Qingqiu’s Singing Skills are top-notch; it’s not something any Tom, Dick, or Harry can achieve."
Overall, public opinion online was mixed. Some offered congratulations, while others predicted failure. Many more expressed doubt and jealousy. The result was that the more the debate raged, the higher the video’s popularity soared, and the greater the impact of the blog posts became. In this back-and-forth fashion, although no overt marketing was done, Xu Qingqiu’s studio caught fire and went viral.
And Xu Qingqiu’s influence on this world had also slowly begun to manifest.
In the past, the title "Diva Xu" might have been a joke, a snide remark, or mockery. But from now on, "Diva Xu" truly lived up to its name. It would become a looming mountain over everyone in the entire music industry. Whenever someone mentioned the title "Diva Xu" again, their faces would show not only awe and caution but, most prominently, envy and jealousy.
In less than a year, Xu Qingqiu had brought a musical feast to the entire world. At the same time, she had also established a long-lasting monument in everyone’s hearts.
"Alright, don’t worry about the trending topics; Sister Hua will handle it. We probably need to start getting busy with our own things now," Chu Tian said.
"Huh? Our things? A concert?" 𝕗𝗿𝕖𝐞𝐰𝗲𝕓𝐧𝕠𝕧𝗲𝐥.𝚌𝐨𝚖
Seeing Xu Qingqiu looking somewhat clueless, Chu Tian smiled and handed her the tablet, saying, "The concert can wait. What you need to do now is hurry up and shoot the MVs. Don’t forget, although the last album was released, not a single MV has been shot yet."
"Uh..."
Truth be told, Xu Qingqiu really had forgotten. Previously, due to the urgency of the Spring Festival Gala performance, she hadn’t even considered making MVs. Because time was so tight, none were shot back then. Later, after the New Year passed, she was flying all over the place to receive awards. As a result, things dragged on, and there was still no sign of any MVs.
Xu Qingqiu took the tablet Chu Tian handed her. It contained some materials sent over by Sister Hua. Among them was a compilation of interactions between industry insiders and their studio. Some were screenshots of messages sent by Singers themselves; some were posts on Weibo tagging their studio. The content in this section mostly consisted of inquiries or urgings for the studio to release a physical album. Some were gentle, some were straightforward, but all, without exception, expressed a desire to collect it.
But producing a physical album wasn’t so simple. Although it was a music album, you couldn’t just include music, right? No one did that. Even the poorest Singers paired their albums with a few MVs. Even if they had no money, they would at least make one for the lead single. Besides, money was certainly not an issue for Xu Qingqiu.
"Ah? I have to shoot MVs again?"
Just thinking about the agony of being under the photographer’s control during the previous MV shoot made Xu Qingqiu feel an urge to flee.
Unfortunately, she could only think about it.
"What? You don’t want to do it? If you really don’t want to, we can find someone else to shoot them," Chu Tian said. "MVs don’t necessarily need the Singer to appear in them; sometimes, even a few flash animations can serve as MVs."
While it was possible, whether it *should* be done was another matter. Such a big studio, such a big star, and her album’s MVs were flash animations? How would that look? Of course, using animation was nonsense, but using someone else was indeed an option. No one stipulated that MVs must be shot by the Singers themselves; hiring actors could also work. But no one was foolish. After all, MVs were the most direct way to showcase a Singer. If you wanted people to recognize you, shooting MVs was the best path. That way, as soon as someone heard your song, they would see you. But if you hired outsiders and the Singer didn’t even show their face, then how many people would recognize you? Those who did that usually ended up with their songs being famous but not the Singer.
"Forget it, I’ll do it myself... sigh."
Although Xu Qingqiu was still somewhat reluctant, she also knew that she was still in the phase of consolidating her popularity, and some things simply had to be endured.







