MTL - Tokyo Video Game Tycoon-Chapter 959 won and won

  Chapter 959 Winning and Winning

  959

  Generally speaking, the sales of video games can often determine everything in the first week, and the longest will not exceed one month.

  Players who like this game can't wait to buy the game in the first place, there is no waiting at all.

  And players who are in a state of hesitation, if they really want to play, they will often think clearly within one month of the first game, and then experience the game.

   This law is more obvious in Yuxing Electronic Entertainment.

  Youxing Electronic Entertainment has a very strong influence today.

   And with a good reputation for more than 20 years, the games born have almost no bad reviews.

  Even if there are bad reviews, it belongs to the kind of game that picks players very much.

For example, war chess games, which used to be considered a popular genre, but now they can only be reduced to unpopular games. If current players know that this is a war chess game, the first thing they think of is that they are not very interested and don’t want to play this game. game.

   Or it is more difficult like a wolf, and many people who abuse players have psychological shadows.

   Players who cannot experience the refreshing feeling after clearing the level will hate this game very much, but they also like it very much, and the polarization will be more obvious.

   Apart from these special cases, most of Yuxing Electronic Entertainment's games are very popular.

  In short, when you buy other video games, you may occasionally have the possibility of stepping into the trap. The game may be predicted to be fraudulent, and the buyer finds it not fun.

   But buying games from Youxing Electronic Entertainment basically does not have this kind of problem.

  Even up to now, the games of Youxing Electronic Entertainment have even become something similar to financial products.

   The physical game that you buy for the first time after you finish playing often increases in price when it is resold.

  From this, we can also see the game development capabilities of Youxing Electronic Entertainment and the trust of players.

   But even so, generally speaking, the games released by Youxing Electronic Entertainment in the first month basically account for 80% to 90% of the entire sales volume, and it will be difficult for the subsequent sales to reach the sales level at the time of the release.

   Now, one of the things that is happening is that the sales of video games are entering a period of weakness.

  Good games are naturally not worried about selling, but the overall base has dropped a lot.

  Then the most efficient solution is the simplest and most straightforward means: discounted sales.

  In the past, the discount was not too big, unless the game was really too old, Youxing Electronic Entertainment would sell it in a packaged form, or the method of playing old games with a monthly payment model on Facebook mobile phones.

  Now, Zhuyouxing decided to adjust the sales strategy of the game.

  In the past, it was difficult for discounts to affect the overall sales of the game. After all, it was because the discount of the game was not strong enough.

  If you can’t get 20% off, then you can get half price, if you can’t get half price, then you can get 20% off, or even 10% off.

   It’s really not possible, free gift is not impossible, but free game requires some preconditions, players always have to pay something, such as a little bit more clicks or something.

  But there is no need for Youxing Electronic Entertainment to force this, it is too low-key.

  Giveaway games are only possible unless competitors are too aggressive.

  A person in charge of operations asked: "President, do you really want to do this? If we do this, will we not even be able to recover the cost of the game?"

   "Cost? Isn't that already recycled? I'm not talking about selling the physical version, but the digital version. Don't you guys understand the meaning of the digital version?"

   "Digital version... But shouldn't the digital version also have a cost?" This person is still a little confused.

  Zhu Youxing smiled: "It seems that you still don't fully understand the meaning of the digital version of the game. The sale of the digital version of the game is to expand the player base. The biggest advantage of the digital version is that it costs almost nothing."

   "Zero cost? But our game..."

"Are you talking about the development cost of the game? As early as the first week and the first month of the game's release, it can basically be recovered, and the rest of the money sold is all earned, so whether you sell it at a discount or at all Selling at a low price is the same as making money, but sometimes selling a game at a full price will block many players who want to play, virtually reducing the player base, but selling at a discount can attract more players and users, which is the most profitable game. of."

  As long as there is a mass base, everything will be easy to do in the future.

   I'm afraid that with the economic downturn, more and more people are beginning to refuse to play games because of expensive games.

   In the end, a vicious cycle is formed, and no one plays video games.

  So discounts are imperative.

   "The biggest feature of the digital game is that it costs almost zero. In fact, I originally wanted to use this method to deal with Su Rui Electronics and Mike Fu in the future, but now it seems that this method needs to be used in advance."

  Actually, there is another advantage of this kind of discount sales of digital games, which Zhu Youxing has not mentioned yet.

   That means players are human too, and housewives lining up in the supermarket to snap up discounted goods are also human.

  If they are all human beings, they almost have a common nature.

   To put it a little harshly, it is greedy for cheap.

   At the same time, it can also be called the refreshing feeling of consumption stimulation.

   I bought something cheap and affordable, and the dopamine it secretes is no less refreshing than other things.

  Thinking back, I would always stare at Steam’s Summer Sale and Christmas Sale every year. I only need to spend a few hundred dollars to buy dozens of high-quality games that usually cost thousands of dollars.

  The feeling of earning blood is still fresh in my memory.

   I have to say that Fatty G is really a business genius.

  Bargain stuff is perfect for video games.

  The virtually zero cost of the digital version of the game is what makes this super affordable discount possible.

  Like a physical industry, even if you really want to discount, the cost of materials is still there, and it is difficult to really reduce it to an unimaginable level.

   Unless the store is for pure promotion and increased popularity.

  But no matter how much the discount is for video games, they still make money.

   "Okay, now it's almost summer, and you are starting to prepare for the summer sale festival. This is also our first sale festival. Since it is the first session, we must have a good start, Yasuo Natsume."

   "President, I am here." Natsume Yasulong said quickly.

  "If you lead people to design the titles and promotional slogans for sales, the advertising resources of Facebook and several other important websites will be inclined to you."

   "Okay, I'll go right away."

  Take Yusei has insisted on doing this, and Natsume Yasunaka didn’t waste any more time, and immediately went out to start the execution.

   Then Zhuyouxing arranged for several people to visit several well-known game companies separately. If possible, Zhuyouxing hoped to attract more companies to participate in the summer sale festival.

  On the one hand, if you have money, everyone can make money together. On the other hand, you can also increase your reputation on your platform, which is a win-win situation for yourself.

  (end of this chapter)