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MTL - The Son of Finance of the Great Age-Chapter 897 Land Auction (2)
Chapter 897 Land Auction (2)
"Hengsheng will definitely participate in such a plot, and he bids with the mentality that he must win!"
Du Qixian smiled, and said confidently, "According to the information they got before, they gave up the auction of several residential lands in Yangcheng, and collected funds for the auction of this landmark. If they don't get this land If it is not, it is basically equivalent to losing the wife and losing the army, and the loss of their layout in the South China market will be very large."
"South China is the stronghold of Hengsheng Real Estate. If there is a loss here, basically their pace of entering the country will be greatly slowed down. According to my estimation, if this piece of land is lost, at least within five years, They still have to entangle with companies like Wanke in South China, unable to expand outward!"
At this moment, Du Qixian fully demonstrated his ability.
"very good!"
Hearing what the other party said, Zhong Shi nodded noncommittally, and then waved, "It's getting late, let's go in!"
Although he was very confused about why Zhong Shi suddenly intervened in the specific business of Huade Real Estate this time, Du Qixian tactfully did not ask more questions. In fact, based on what Zhong Shi had been asking about Hengsheng Real Estate and Xu Jiahui for the past few days, he had a vague guess.
He is quite looking forward to making a move on his mysterious big boss.
A group of people filed in and soon entered the auction center in Shenzhen and Hong Kong.
The auction of this land was held in the main hall of the auction center. This is a hall that can accommodate 300 people. The participants sat in a fan shape around the auction table. There is a row of seats directly in front of them, for people from the notary office and the Land Planning Bureau to attend the meeting. In front of their seats, a well-mannered male auctioneer is nervously doing the final bidding on the bidding platform. preparations.
After receiving the bidding number plate, Zhong Shi and the others walked to their seats. The Shenzhen and Hong Kong governments took great care of Huade Real Estate, and arranged for them the first row of seats next to the bidding platform. Three people, including Zhong Shi and Du Qixian, sat in the seats, and the others sat in the conference hall. The farthest place waits.
Before he sat down, Du Qixian began to exchange greetings with the people around him. After all, everyone was in the same circle. His contacts are quite extensive. In addition to greeting the people around him, people would come to greet him from time to time. For a while, he was so busy that he didn't even have a chance to sit down.
But these people were very unfamiliar to Zhong Shi, and he didn't have the time to talk to him. After sitting down, he closed his eyes and rested his mind, waiting for the auction to start.
It seems that the seats are arranged according to the strength of the participating companies, and Xu Jiahui's Hengsheng Group is arranged in the third row. However, compared to the companies in the first two rows, Hengsheng Group is not inferior in terms of momentum and strength. More importantly, it is a local company in South China with deep connections and extensive connections, so when he Sitting down, a lot of eyes were faintly projected over.
"Ladies and gentlemen, the Shenzhen-Hong Kong auction on the land use rights of Huanan Middle Road has officially started!"
At half past nine, the auctioneer in a suit fiddled with the microphone, coughed lightly, and officially announced the start of the auction, "Next, I will invite a notary to supervise the openness and fairness of this auction." and justice."
It was another necessary procedure. After spending about ten minutes, the auctioneer opened the PPT and officially introduced the various lots of this auction to everyone.
"The land auctioned this time has a total usable area of 280,000 square meters. Among them, the usable area of lot A1 is 40,000 square meters, the usable area of A2 is 60,000 square meters, and the usable area of A3 is 180,000 square meters. According to the specifications of the municipal government, A1, A2 The lot will cooperate with the A3 lot to build a comprehensive office building. It is expected that when it is completed in the future, a building with a height of 450 meters will be the main body here, and a building integrating business, hotels, sightseeing, conferences, and offices will be formed as the main functions. Group. At that time, it will become a new landmark of Shenzhen and Hong Kong.”
Accompanied by computer renderings one after another, the auctioneer's extremely bewitching voice sounded in everyone's ears, "As the builders and owners of this building complex, some of you here will greatly elevate the height of this city, Enhance the competitiveness of this city, and at the same time write history as the founder of this city."
The loud voice echoed in the conference hall for a long time, and then burst into warm applause. It has to be said that this auctioneer's eloquence is quite good, and just a few words ignited the enthusiasm of everyone.
After a short while, we officially entered the auction process of lot A1.
"Lot A1, with a construction area of 40,000 square meters, is expected to be built into a large-scale store, which also includes functional areas such as entertainment and fitness. The reserve price for this lot is 500 million yuan, and each increase is no less than 1,000 yuan. Ten thousand RMB. Alright, now the auction for Lot A1 has officially started!"
As soon as the voice fell, the auctioneer officially raised the gavel in his hand, and at the same time pointed his palm to the opposite side, ready to signal to the bidders.
"510 million!"
A bidding number plate was raised immediately, and the auctioneer immediately reported the number quickly, but before he finished speaking, other bidding number plates were also raised quickly, and a series of bidding numbers began to sound one after another in the venue.
Many real estate companies present at the scene, because they were not strong enough, could only settle for the next best thing and set their targets on other locations. Therefore, as soon as Lot A1 was released, it experienced fierce competition, and the price quickly rose to 600 million yuan.
"From now on, each offer should not be less than RMB 30 million, please bid!"
Seeing that there are too many people raising placards, it is impossible to take care of them one by one. After passing the 600 million mark, the auctioneer had to change his strategy and increase the range of each bid.
"630 million!"
But obviously this couldn't stop the enthusiasm of the bidders. As soon as he finished speaking, a bidding number plate was also raised, but the price was soon broken by another number plate, "660 million , 690 million, 720 million!"
Passing the 700 million mark, the number of competitors has obviously decreased, but there are still more than five companies competing fiercely, and the price is also rising step by step with their promotion.
Not long after, the price of this piece of land exceeded 800 million. At this time, there were only two companies left to compete, and they were all those sitting in the back seats. Among them, the person holding the sign was the one who had courted Xu Jiahui at the beginning. That Boss Xia.
"840 million, is there a higher bid?"
After the latest price was reported, the auctioneer's eyes fell on Boss Xia for a long time, and he kept urging, "Is there a higher price?"
"Damn, fight!"
Looking at the colleague who has been competing with him, Boss Xia's eyes flashed fiercely, he gritted his teeth, and resolutely raised the number plate in his hand, "I don't believe it, they can still offer a higher price!"
For the budget of this piece of land, he has prepared a fund of 900 million yuan, almost putting all his wealth and life on it. If the bidding fails, his company may not be able to turn around for several years.
According to his estimation, the base price of the other party should be about 900 million RMB. If the other party raises the price again, then he can only give up in despair.
"No. 164, 870 million!"
Seeing him holding up the number plate, the auctioneer's eyes lit up, and he shouted in a high-pitched voice, "870 million, it's about to break through 900 million, is there a higher offer? Is there a higher offer?" offer?"
He asked three times in a row, and what didn't disappoint him was that the person who had been competing with Boss Xia, although hesitant, finally held up his number plate.
"Number 132, 900 million! 900 million!"
The auctioneer became excited, and once again set his sights on Boss Xia, "900 million is definitely worth the money for this piece of land. Is there any higher offer?"
Although he looked at Boss Xia eagerly, the number had already exceeded his expectation. In the end, Boss Xia had to shake his head slightly, signaling himself to give up.
"900 million once! 900 million twice! 900 million..."
He yelled to the audience again, but in the end he did not get a positive response. The auctioneer had to start the final countdown, but just as he was about to knock the gavel, a number plate was raised up, "No. 5, 9 Thirty million!"
It is Huade Real Estate.
The audience was in an uproar!
In everyone's opinion, the previous real estate companies all focus on the A3 land, and they should look down on such corners and corners. But now even if it is such a corner, they still want to make a move, which seems a bit too greedy.
However, Du Qixian, who held up the placard, looked calm and composed, and didn't care about other people's eyes at all.
After seeing the people in front raising their cards, the person who signed up for 900 million also shook his head secretly, and decisively chose to stop.
"What does this guy want?"
"I don't know, but Huade Real Estate is very rich. Could it be that they plan to only want these two lands and give up the most important one?"
"Perhaps it is really possible, you must know that it is impossible for anyone to eat three pieces of land in one go!"
"It seems to be the case! My God, even a giant like Huade Real Estate has no confidence in taking the third piece of land. How far will this land go?"
"This trick is not bad. If you really buy the other two lands, your ability to bargain with the buyer of the third land will be greatly improved. Why didn't I think of this trick?"
…
Although the auctioneer was still yelling loudly on the stage, there was already a low-pitched discussion below, and everyone was guessing the motive of Huade Real Estate choosing to sell at this time.
"Huade Real Estate is not planning to buy all three lands, do they have such strength?"
At this time, Xu Jiahui was also discussing with his staff, "If this is the case, then we will meet a strong opponent! But where did this Huade Real Estate get so much money? According to our previous estimates, they should Can't come up with so much cash?"
Hengsheng Group has a better understanding of each bidding competitor, which can be regarded as knowing oneself and knowing the enemy.
"Impossible!"
The vice president sitting on his left side smiled, with a cunning and treacherous expression, "Regardless of whether they really want these three lands, we will raise the price for him when the second land is auctioned. Let them consume part of the funds. Even if they want to bid for the third piece of land later, they will have no way to compete with us!"
"That's a great idea!"
Xu Jiahui was overjoyed, patted the other person on the shoulder repeatedly, and praised, "You are my good assistant, you can think of such a poisonous plan, it really suits my appetite!"
The two looked at each other and laughed loudly.
"930 million once! 930 million twice! 930 million three times!"
After waiting for a full three minutes, when no one bid, the auctioneer had no choice but to drop the gavel in his hand and shouted loudly, "Deal!"
"Next we will auction the second piece of land, which is the land marked A2."
After a short break, the auctioneer then began to introduce the second piece of land, "This 60,000-square-meter piece of land is designed for hotels, conferences, and leisure centers. The reserve price for this piece of land is 800 million yuan. The range is 20 million yuan."
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(end of this chapter)