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MTL - Sugar Baby-Chapter 66
Although Enri Group was established less than 20 years ago, with its excellent product quality and precise customer positioning, it has quickly become a world in the female consumer group. (((卡蒂诺小说网 www.novelbuddy.com)))
In order to facilitate management, Fu Ryan divides the company's business into several business groups according to product characteristics, including the makeup and skin care business group, the hairdressing and bathing business group, the female health care business group, and the maternal and child business group. The four business groups are different. Brands, different brands and different market teams and R&D teams have both competition and cooperation.
Make-up and skin care are the most popular parts for female consumers. Enri Group has two self-developed brands, one for high-income people, also known as the “Grand Lady”, a young white-collar worker for 20-30 years old. The price is close to the people and the quality is guaranteed. At the beginning of the year, Fu Ryan and the head of the makeup department decided to build a brand new product line after many discussions.
The new-born makeup brand called “real”, for girls between the ages of fifteen and twenty, focuses on awakening their pursuit of beauty.
Reducing the age of the makeup audience to fifteen years old is an adventure in the Chinese market. In the traditional Chinese parent thinking, girls aged fifteen or six are still "children" or "student". They are genderless.
The student’s job is to study. If you start to dress up, it means that they love to be smug. Parents and teachers are strictly guarded against death, fearing that their children will fall into the abyss of early love, causing a decline in academic performance and so on.
Therefore, the market of the "real" brand has been made over and over again, for fear of a little crossing the border, touching the sensitive nerves of parents.
Originally, in July, the promotional materials were ready. The girl models invited were petite and cute, and after painting with light makeup, they were more sweet and charming. But when they take commercials to do market research, both students and parents give a very negative evaluation.
The parents said: "It’s so smug at such a young age, it’s not a good student at first glance."
The student said: "I don't have her looks good, it doesn't work." "The school rules don't allow makeup, and our school company's heads are not allowed to stay."
So this version of the advertisement that makes everyone's confidence full is directly invalidated.
The people of the Xuanfa Group discussed and discussed, and decided to overthrow the image of the female spokesperson set up before, looking for a clean, sunny image of the teenager, preferably the next-door brother or the same school, which is enough to wake up the youngsters. Time memories.
This male spokesperson should not only let the girls like it, but also the parents' dislike.
Wang Yaoyao is the head of the “real” brand marketing department. During this time, they have been looking for suitable boys through economic companies. Until yesterday, the most suitable one was a basketball boy, but Yaoyao always felt less. What?
Until today, when she saw the figure holding the book in the bookstore, the fog of her heart finally turned away -
- Less, it is the heart of the "first love".
So she didn't even think about it. The first time she rushed to stop Qiu Qiu, using a witch to lie to Snow White to eat the poisonous fruit and asked him if he wanted to shoot commercials.
To tell the truth, let a boy take a lipstick advertisement. She said that she said that she was ridiculous. She thought that she would have to pay more attention. I thought that Qiu Qiu only agreed for a few seconds.
"Well, I still want to try it." Qiu Qiuyi is a project of Cognac, and he especially wants to participate and contribute.
"Great! Let's go now, I will take you to the company to see my colleagues, and then tell you about the shooting script." Wang Yaoyao grabbed his arm, for fear that the cooked duck flew away.
"Sister, wait for me, I have to check out first, I have to go to the musical instrument store next to take my guitar."
If you are not afraid of scaring the younger brother, Wang Yaoyao really wants to kiss him. "You will play the guitar? The old girl’s heart will explode!"
On the way from the musical instrument store to the Enrui Group, Wang Yaoyao inquired Qiu Qiu’s personal situation, including his age, school, hobbies, etc., when she learned that Qiu Qiu actually participated in the sponsorship of Enrui Group. After the draft competition, it is even more sighing that there is a "fate."
Wang Yaoyao enthusiastically told him: "Before the product launch, the company will hold a banquet in the company. At the banquet, Mr. Fu, the president of our company, will be present at the meeting. When I ask our boss, see if he can take you to the president. Showing your face is good for your future draft development."
"This is no longer necessary..." Qiu Qiu showed his face in front of President Fu every day - even when he showed his face, his whole body was exposed.
Wang Yaoyao misunderstood that he was shy. He always talked about the fact that their president is young and handsome, even if he doesn't talk to him, he can absorb the scent of him from a distance.
"Sister told you, many girls in our company are staring at Fu Zong. At the end of the year, we have a lottery session, so that each employee can write a wish to enter the prize pool, Fu total live lottery, big screen live broadcast. Some people want to take paid leave for half a month, and some people want a full set of equipment, Fu always agrees. The result is a last wish, written as 'becoming Bai Fumei, greet CEO'..."
Qiu Qiu got nervous. "Well, how did Fu Ryan handle it?"
“Fu always smiled at the camera and smiled at the heartbeat of all the female employees. Then he announced on the spot that the secretary had given the winner a job MBA for the prestigious school – the class was all CEO.”
"..."
"You said how the world has our Fu, such a cool arrogant arrogant 斓淖懿 斓淖懿 兀 兀 斓淖懿 峄榱 峄榱 乙 乙 乙 乙 乙 乙 拇 拇 拇 拇 拇 拇 拇 拇 拇 拇 拇 拇 拇Hey! />
Qiu Qiu had some distressed thoughts. After receiving the thank-you letter from Yao Yao, I don’t need to reply.
......
The taxi stopped at the main entrance of the Enrui Group. Wang Yaoyao took Qiu Qiu to the front desk to register, then led him through the first floor lobby and took the elevator to her office.
Qiu Qiu had been to the cognac company several times before, but every time he stopped the driver in the underground garage, and then he took the president's special elevator to the top floor. This is the first time he stepped into the main entrance. Naturally, everything is unusual.
In the elevator, the company's promotional film is being played. On the screen, Fu Ryan stood on the stage and talked about the company's business philosophy and future development direction. His speech speed is not bad, his eyes are firm, even if he can feel through the screen. Go to the lion's breath.
Wang Yaoyao saw that he had been staring at the small TV and said with a smile: "The content on the TV is played in a loop, and new advertisements will appear on each quarter. When Qiu Qiu's advertisements will be played here."
Qiu Qiuyi is even more happy. If it can appear on TV with the cognac figure, how wonderful it is!
When the elevator door opened, Wang Yaoyao entered Qiuqiu into the office area and saw her enter the company with a strange boy. The colleagues were very surprised.
"Yao Yao, are you not taking a break today? Who is the little handsome guy behind you, and where are you turning to such a good-looking brother?"
"There is still a month to spread the product, and there is a mind to rest." Wang Yaoyao put the bag on the table and pointed to Qiu Qiu to introduce to everyone, "This is the younger brother Lin who fell from the sky, you can look at it casually, if If you don't want to fall in love with him, then I will lose."
Everyone laughs, Qiu Qiu is not awkward, and he introduces himself in a candid manner. "Well, my name is Qiu Qiu, I am 21 years old. My hobby is singing. Now I am studying in the A Chinese Department, and I am a senior."
Qiu Qiu’s current clothes are all taken care of by Fu Ryan. Looking at the ordinary, in fact, each piece adds ingenuity to the tailoring. It seems that his waist and legs are tall and tall, and the text is quiet and standing there. They are all beautiful and stand out.
Wang Yaoyao told the assistant. "To call everyone to the conference room, I think Qiu Qiu's image is very suitable for our lipstick advertisement, which is stronger than the ones that came yesterday, but I have to listen to everyone's opinions."
The little assistant is only two years older than Qiu Qiu. He said with shame. "I don't know if you have any opinions, but people don't have any opinions~"
"Just you have more words."
Under the charm of the little handsome guy, all members of the marketing department’s Xuanfa group were gathered in the conference room.
Qiu Qiu fell to the side of Wang Yaoyao, and he was frankly experiencing the stunning eyes of everyone.
However, as Wang Yaoyao expected, not all members of the team support Qiu Qiu to shoot this advertisement, not because of the image problem, but because Qiu Qiu participated in the "Super New Voice" draft.
“Is there a conflict in the contract?” someone asked. “It seems that this kind of talent show does not allow players to pick up their work privately?”
Wang Yaoyao said: "This is not a problem. This program is sponsored by our company. Let the legal department talk to them. This is also a good publicity for the program. If the program group is not stupid, it will definitely not be rejected."
Someone also raised an objection: "There is uncertainty in the talent show. If he is brushed down in the next game, his identity will be very embarrassing, and it will affect our publicity."
Wang Yaoyao had just opened his mouth and Xiaomei, who had been standing quietly beside him, said: "I won't be brushed down."
The other side is aggressive.. "Do you have such confidence in yourself? Or do you think that the program group has the sponsorship of our company, can you give the champion to you?"
Qiu Qiu’s eyes are bright.. “It’s better to let me sing a song on the spot.”
......
The president’s wife’s conflict in the downstairs, of course, the president of the top floor of the town does not know.
Fu Ryan is chatting with Lao Zheng, the person in charge of the cosmetics and skin care business group. Lao Zheng is the vice president of the company. Zheng Zong is in his early 50s. He has just been transferred from the Southeast Asia branch in the past few months and is now in the country. At the beginning of the year, Fu Ryan talked with him about the promotion strategy of “real” makeup. Unfortunately, the third quarter has arrived, and the right product spokesperson still can't find it.
"I think it's still a good idea to contact Xingui Entertainment to see if there is any suitable small meat." Lao Zheng said.
Fu Ruien vetoed. "The small fresh meat that is now exposed is too expensive, not forbidden, but not necessary."
Lao Zheng’s headache is not good.. “It’s going to be handsome, there’s still no distance, how can this be?”
Fu Ryan laughed. "Of course."
When Lao Zheng looked at his expression, he knew that he remembered the family again. Fu Ryan had previously ridiculed the rarity of small fresh meat. Some of their old subordinates vaguely knew that it was the same this time. I think that President Fu is serious. Ordinary company has any new products on the line, what is the stock market news, no see him forward, since the beginning of the Golden House, the friend circle three days show lovers of the vegetable business, the few amaranth coriander bean sprouts came back to shoot several times .
Lao Zheng said with no anger. "If you say this, why not call him to shoot an advertisement?"
"No."
"Why? Can't bear his hard work?"
"No, I am afraid of too many rivals."
"..." The president can really be long-term, and the circle of friends is not enough to show love, but to run to the company to show.
The two were talking. Suddenly, Zheng Zheng’s mobile phone on the table was lit. He took it and glanced at it and found it was an email from his subordinate.
"It’s a coincidence. Wang Yaoyao said that she found a good seedling. The marketing department has passed the vote. Now the boy is downstairs. She asked me when I am free and said that I want to bring me a look."
Fu Ryan nodded.. "That line, let's go check it out. If it's right, then set it down. Anyway, the photography team is ready-made. It's best to shoot the ad this week and go into post-production."
"You don't go down and check?"
"No, I believe in your vision, and give me the DEMO."