MTL - Say Yes To Making Bad Games, What the Hell is Titanfall?-Chapter 58 "Excellent value for money" publicity seminar 【Subscribe】

  Chapter 58 "Excellent Value for Money" Publicity Seminar 【Subscribe】

  Shui friends are in a cold sweat! !

  ‘Mistgrass—too exciting—’

  ‘You’re sweating, brother! '

  ‘It’s broken, the boss stopped talking’

  ‘Damn it... Boss, don’t just squeak, right? '

  'I can see it in a cold sweat'

  ‘This is too scary! '

  ‘No, who said that a horror game won’t be scary once multiple people participate? '

  ‘Then who the **** knew that brother Shengzi would be so hellish, using players to increase his terror! '

  ‘That’s right, if it wasn’t for Brother Shu’s photo, the boss probably wouldn’t have noticed that the ghost was riding on his back’

  ‘The most important thing is that when the ghost comes out, the teammates don’t use their farts, but instead they violently pull your blood pressure’

  ‘Hahahahahahahahahahahahahahaha brother Shu has a wronged hand and a debtor, so he directly gave the boss a fix’

  ‘This game is amazing, not only scary, but also a friendship destroyer’

  'Brother Shengzi has always been good at torturing people...'

  ‘I just gave the boss a breakup’

  ‘…’

  Long time!

  In the somatosensory cabin, A Yin's trembling voice finally sounded slowly:

   "...Fuck, did Nana pull the alarm threshold of the motion sensor cabin to the lowest level?"

   "Why do I feel a little excited now, and the somatosensory cabin kicked me?"

   "I haven't had time to be afraid yet."

   "That's weird..."

   As he spoke, A Yin walked out of the somatosensory cabin.

  Holding on to the hatch, he began to check the equipment pretendingly.

  The barrage is full of boos—

  ‘Okay, boss, stop pretending, your legs are still stiff even though they are soft, right? '

  ‘The whole body is soft, but the mouth is still hard’

  ‘It’s okay to brag, but can you keep your voice from trembling?’

  'Laughing to death, I dare not reconnect at all'

  ‘Let’s say you, Jinmen Yin, are as bold as Mr. Piao, and you only lasted for five minutes’

  ‘My friends, please understand, after all, the old man has reached his age and can’t stand big stimulation’

  'Okay boss, don't fix it, the somatosensory cabin will be fine for a while, but you will fix it...'

  On the screen, the water friends laughed one after another.

  A Yin didn't dare to look back at all.

   What a **** embarrassment!

  The fame of the first generation is ruined!

   Originally, he had a good idea. It was just a horror game, and there were teammates.

  But who would have thought!

  Gu Sheng can be psychopathic to this extent!

  He actually used the multiplayer setting in reverse, amplifying the player's fear!

  The most important thing is that the no-weapon setting is really terrible!

  Especially when he stood there and watched the ghost approaching step by step, but he was powerless, the fear almost broke through his physical limit!

  If Jumpscare’s swordsmanship becomes a fast-paced owl, then the horror of ghostphobia is Lingchi who stabs people with blunt knives!

God knows!

  When the kid stuck in front of him just now, he almost peed.

  A Yin squatted opposite the somatosensory cabin, trying to calm down.

   "Hoo—"

   Taking a long breath of relief secretly, A Yin felt his heart rate slowly calm down.

   Just about to stand up.

Sudden!

   A small hand patted his shoulder!

   "Little Yinzi! Why are you sneaking around?"

   "Oh my god!!"

  A Yin shivered all over!

  Just now he was frightened to death by a child riding on his face, but now he suddenly heard the child's voice, and he couldn't help feeling a little PTSD.

   Turning her head to look, it turned out to be her little daughter Yiyi.

   "Ouch—"

  A Yin clutched his chest, so as not to be overwhelmed, leaned over and touched his daughter's head, and said softly with a trembling voice:

   "Dad, Yiyi is working..."

   "Not...hi..."

   "Yiyi, dad is working, you go to play with mom."

  Sudden fright made A Yin talk for a while.

   After finishing speaking, A Yin couldn't hold back himself, and burst out laughing.

   And the barrage exploded instantly!

  The water friends are laughing like crazy—

  ‘Not tight hahahahahahaha’

  ‘Hahahahahahahahahaha I laughed out loud’

  'Co-author, you kid has always let Yiyi fight on behalf of you, right? ! '

  ‘Sure enough, this family cannot live without Yiyi’

  ‘Hahahahaha I **** laughed downstairs and called the police’

  'Yiyi: We have different opinions, you call me Dad, and I call you Xiaoyinzi'

   ‘I laughed until my mom opened the door and asked me if I was crazy’

  'The effect of the live broadcast is directly full hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha'

  ‘The famous scene is scheduled’

  '"Dad, Yiyi is working"'

  ‘I never thought that the live broadcast of a horror game [Xiaoguo] would be so good’

  ‘My evaluation is—vigorous promotion! '

  ‘…’

   Sending his daughter out of the live broadcast room, A Yin looked at the screen full of hahaha and felt that it was outrageous, and couldn't help laughing.

  However, after such a small episode, his fear has calmed down a little.

  In order to keep the name of "Yin Dao Er", in order to successfully lead the team to complete the task, and even to "revenge" A Cui.

  A Yin bravely stepped into the somatosensory cabin again!

  However, when I reconnected to the game, I found that Brother Shu was also offline.

   "Hey?" A Yin was a little confused, turned on the walkie-talkie and asked, "Where's Brother Shu?"

   After a while, the trembling voice of the Liuliu siblings came from the intercom:

   "After you disconnected, Brother Shu thought it was safe, so he cried for your grave on the second floor, pretending to cry while shouting, 'Captain Yin, you died so miserable, you **** ghost, take me away too'."

"Then what?"

   "Then...he got his wish..."

   There was silence for two seconds, and A Yin let out a shout of revenge!

"Should!!"

  …

  Scary night! Laugh all night!

  For anchors from all walks of life, the new form of fear of ghosts is a challenge to the limit of their physical endurance.

  The unprecedented form of horror makes people's heart beat faster, and the alarm frequency of the somatosensory cabin almost becomes the background music of the live broadcast.

  Available for viewers watching the live broadcast!

  Yesterday’s live broadcast was so good!

  After all, who would not want to see the anchors get frightened out of their **** after some rhetoric!

  Everyone says it's not scary!

  Everyone is scared to death!

   In a blink of an eye!

  The first day of game release is over.

   When night falls again.

  In the headquarters of Zhongjing Yiyou Technology Co., Ltd., Yan Sheng and his subordinate executives also took their seats.

  The conference room is brightly lit.

  On the projection screen, on the bright red cover of the PPT, there is a line of golden title——

  "Fear of ghosts" special publicity program seminar.

   "Everyone is here,"

   Yan Sheng nodded:

   "Everyone has worked overtime today. I believe everyone knows the specific situation, so I won't go into details."

   While talking, Yan Sheng turned his head and nodded to the secretary with drooping hands: "Secretary Li, let's talk about the sales situation on the first day first."

"OK."

   Secretary Li nodded and motioned everyone to watch the PPT.

   Then, click the mouse, and several statistical charts of different shapes will appear on the projection screen:

   "This is a summary of the 24-hour sales of "Phobia" by the Marketing Department and the Data Department,"

   "For the publicity of this key project, we specially used the 'big data precise positioning' algorithm developed by the latest iteration of the data department,"

   “As you can see, our aggregated numbers don’t just include underlying sales,”

   "There are also eight different types of analysis charts specially compiled by the data department, including 'player crowd portraits', 'player geographical distribution' and 'player playing time',"

   "The purpose is to accurately publicize this key project of ours, to maximize game sales and satisfy customers,"

   "Let's start with the basic sales data..."

good!

  Since Shen Miaomiao obtained the login permission of Yiyou x1 at a price of 150,000 yuan, Yan Sheng has been intensively planning the game's publicity work.

   At the beginning, the company's executives were somewhat confused about making "Fear of Ghosts" a key project.

   But later, after Yan Sheng’s explanation, everyone understood——

  Why does the Golden Wind buy login permission from them at a price much higher than the market price?

   Executives didn't understand.

  But Yan Sheng, who had been on the battlefield for a long time, understood.

  He knows that Golden Wind is still a small game company.

  Including the cleaning staff from top to bottom of the company, there are seven people in total, and one of them is a financial staff specially assigned by Shen Capital.

   That is to say, they do not have a dedicated publicity department.

   But if a game wants to sell well, it needs an announcement link!

  So, Mr. Xiao Shen turned his attention to the art game platform, and wanted to use the form of "in-depth cooperation" to replace the "outsourcing of publicity and distribution"!

  Let the experienced Yiyou, who has had a pleasant cooperation experience before, continue to promote their phobia just like promoting vampire survivors!

  Although this kind of 'deep cooperation' seems to be the same as the private volleyball recommendation of the veterans, it will affect the fairness of other games' publicity to a certain extent.

   But in fact, the two are fundamentally different.

  Private recommendations by the veterans don’t care about the quality of the game, just give them money, and they are filling their own pockets.

  But the first criterion for 'in-depth cooperation' is the quality of the game, not just giving money, and the cooperation funds will all enter the company's account, which is one of the company's operating policies.

  In terms of strength, it is completely feasible for Golden Wind to seek in-depth cooperation policy support. After all, the quality of each of their games is here, and it can almost be called an inspection-free product.

   But the problem is that the current size of Golden Wind is too small to meet the standard of in-depth cooperation objects of Yiyou Company.

  So!

  Xiao Boss Shen, in the form of double the landing fee, 'hinted' Yan Sheng to give them a small green light.

   Yan Sheng is not a rigid guy who sticks to the rules.

  He has always believed that as long as the quality of the game is good and conducive to the development of the company and the game industry, there is no need to be stuck in the company's size.

not to mention!

  In Yan Sheng's view, this is also a kind of encouragement and test from Mr. Shen for Yiyou!

  Why did Mr. Xiao Shen give a landing fee of 150,000 yuan, so that he would be on par with Yunwei, the world's first-line somatosensory cabin company?

  Why didn't she pay 100,000? Why not one million?

   Isn't that telling him Yan Sheng: Come on! I am very optimistic about your art tour! In the future, we must become a somatosensory cabin manufacturer as famous as Yunwei!

   And this investment is a test for their service!

   Who is Mr. Xiao Shen?

   That is the eldest princess of Shen Capital! Shen Wanlin's daughter!

  She encourages to test Yiyou, does that mean that Shen Capital will invest in Yiyou in the future?

   This is definitely a unique opportunity for Yiyou!

   If this time!

   It can make Mr. Shen feel the care of Yiyou and the value for money of this investment!

  Then the relationship between them will become even closer!

   This is what Yan Sheng wished for!

after all! In addition to being backed by Shen's capital, Golden Wind also has a designer father!

   Gu Sheng!

   This kid can be called the hottest supernova designer in Huaguo game circle today!

   It is simply a walking cash cow!

  If Yiyou can be deeply bound with Golden Wind, then future hit games will definitely be indispensable!

   "With so many favorable conditions in front of us now, what reason do we have to let the ducks fly away?"

   Yan Sheng said so.

  After listening to this in-depth analysis, all the executives came to their senses and praised Mr. Yan for his insight, and the initial incomprehension disappeared.

  So!

  There is today's special seminar!

   "...According to statistics, "Phobia" sold 2,085 copies on the first day, with a total sales amount of 93,800 yuan."

   Secretary Li reported.

  Hearing this data, there was a rustling sound in the conference room.

  The executives all looked at the projection, or frowned slightly, or smacked their lips secretly, whispering to each other.

   "This data is a bit strange..."

   "Yeah, the original score of more than 2,000 copies on the first day is already pretty good for a game of this size, but the total sales amount..."

   “Are they pricing too low?”

   "Low, this price is already the lowest price for a game of this size, but according to the quality of their game, it shouldn't be so low..."

   "Indeed, it may be a bit too much for this game to say that it sells hundreds of dollars, but it is definitely no problem to sell around 75..."

   "Maybe it's the first time I set foot in the somatosensory cabin market, and I don't have enough confidence, so I directly bid the lowest price."

   "Hmmm - very likely -"

   A meal analysis.

   Then, Secretary Li swiped the mouse again to conduct a three-dimensional analysis of the game from eight different aspects.

   After half an hour, the data analysis came to an end.

  Seeing that all the executives were thinking, Yan Sheng said:

   "Okay, the analysis of the data is basically like this, and the analysis is very comprehensive,"

   "Now, in terms of regular publicity on the platform, we have done the maximum within the prescribed level,"

   "Then, it's time for everyone to brainstorm, how can we extend the promotion of this game and increase its sales."

   After pondering for a moment, an executive wearing glasses raised his hand in the marketing department:

   "I suggest starting with the media and asking professional game media to conduct some evaluations."

   "Well, the idea is good," Yan Sheng nodded: "Tell me in detail."

  The glasses executive nodded:

   "In fact, generally speaking, the game media will not evaluate games of this size, but phobia is different,"

   "I watched the live broadcast, and I also tried it for about five minutes last night,"

   "The overall look and feel can be described as refreshing,"

   "Different from previous horror games, it is not limited to Jumpscare, but adopts a deeper method of horror creation,"

   "I'm not specialized in evaluation, I can't tell you clearly,"

   "But what I can be sure of is that this game is definitely worth testing, and the word of mouth will definitely not be bad!"

  Hearing this, Yan Sheng and the executives nodded repeatedly.

  Inviting the game media to evaluate it is indeed a good means of publicity.

  After all, although evaluation and news are both media promotion methods, the effects are very different.

  The popularity of news announcements is usually only temporary, and it is superficial, very superficial.

  Many times, even if players read related reports, they just laughed it off and didn't care.

   But the evaluation promotion is different.

  This is professional media and professional gamers. The in-depth experience evaluation of a game is usually more authoritative and highly valued by players.

   It can even be said that if a game gets high scores on all major evaluation websites, then its sales volume will definitely not be low.

   "Xiao Li went back to contact the assessment website and asked them to help with the assessment of ghost phobia, in my own name."

   With a wave of his hand, Yan Sheng accepted this opinion.

   Then continued to ask: "Is there any more?"

  As a herd animal, people sometimes lack a leader.

  With Brother Glasses’ suggestion to open the way, the meeting room quickly became lively—

   "I think we can use our official account to promote Douyin..."

   "Do you want to ask the technical department to cooperate and make a somatosensory cabin theme specifically for ghosts, including interface-style breathing lights and the like, and players who buy the game will give it away for free?"

   "Can we do a lottery for a long time in the sun? We have a somatosensory cabin as a lottery..."

   "This is not bad. Not only did we publicize the project, but we also made a wave of publicity for our own products..."

   "Or so..."

  For a while, the meeting room was full of voices, and everyone offered advice and suggestions.

  A surplus of 80,000 yuan.

  For conventional publicity methods, this amount of money is nothing.

   But for a game platform, especially a platform of Yiyou's level, this money is simply too much to spend.

after all!

   As one of the largest game platforms in Huaguo, Yiyou is not only a hand-eye in the game circle, but also a slicker!

   Various resources and contacts, countless!

   There are even some publicity channels, Yan Sheng doesn't have to pay, and the other party will accept the favor if he just says it casually!

  A "value for money" publicity, just started...

  (end of this chapter)