MTL - Salted Fish Doesn’t Want to Inherit Hundred of Billion Property-Chapter 5 Dismal sales

With the Spring Flower Festival approaching, Jingli Supermarket has already done a lot of publicity. Fresh food, beverages and drinks are sold at 20% off.

The entire shelf of carbonated beverages is mostly occupied by the fruity sodas under the colorful flag, only five bottles of "Qiqi" in glass bottles are placed pitifully in the nooks and crannies.

Several young people just came out to buy, pushing a cart of ingredients to the beverage area: "Would you like to get some drinks?"

"Okay, meat must be served with carbonated drinks."

"The colorful fruity flavor is very popular recently, I want the grapefruit flavor."

"That new cherry flavor looks good too."

Two bottles of soda were put directly into the shopping cart, only the **** the edge was still wandering.

"Peach, what are you thinking?" Her friend pulled her elbow.

Le Taotao sighed: "I think about the next video, the theme of the recently held video contest is nostalgia."

She tried to upload some eating and broadcasting videos last year. With her sweet looks and exaggerated comments, she was honored to be promoted to become a famous gourmet up master, but apart from a few small advertisements, she did not make much money. Purely as a hobby.

Later Taotao was attracted by the welfare and settled in the o station. o Station is a video website that has emerged in recent years. It has recently changed its owner and is willing to spend money to cultivate high-quality video producers. The first few players in the competition can sign contracts. After signing the contract, the monthly guarantee is guaranteed according to the contract.

Even if it is a B-level, there is a guarantee of 3000. As long as the up master completes the monthly uploading video and clicking requirements, he can say goodbye to the status quo of hungry and full.

"Nostalgic, let's go find old street food?"

Le Taotao sighed: "I thought about it, the key is that the city has been built in the past few years, and the street stalls have disappeared. Even if you make it yourself, you can't make the taste."

As she spoke, she swept her gaze down, and was attracted by the lonely glass bottles in the corner.

The dark brown liquid inside the glass bottle is nothing like those colorful fruity sodas.

There are other reasons that attract Peach Peach - the red beer bottle cap, the exquisitely carved bottle body, and the seal logo with a little classical charm, it is simply a taste of the food stalls in the 1980s. Come.

"Which brand is this?" She squatted down and turned the bottle. The ingredient list, food safety certification marks, and the manufacturer's site were all available, and she carefully recognized the words on it, "Qiqi?"

"Soda water a long time ago, I remember I drank it in junior high school."

"Isn't your home in Liangzhou? You have to take a half-day train from Jingzhou. There are also there."

"This doesn't seem to be a local brand in Jingzhou. It was popular in the north and south of the country back then. There was always a place for it in any barbecue stall or grocery store. It seems that the taste is not the same at the back. Can't buy it."

"Then give it a try, I hope the taste is the same as before," Tao Tao recalled the soda she drank several times in elementary school, and vaguely remembered the bubbles that were delicately fried from the mouth to the throat Process, "Is this a nostalgic snack?"

"Hahahaha, add some nostalgic snacks, you can do it with peaches."

Several people chatted and left, this is one of the few orders that Qiqi has made in the past few days.

In the face of these fast-moving consumer goods, the vast majority of consumers take the brands they are most familiar with and leave. Some will look down at the shabby little glass bottle at their feet.

The sales data of these two days were naturally submitted to Zhang Shan's table. The market analyst also thoughtfully listed the sales performance of both parties in a bar chart. The one that stands tall in the sky is naturally the colorful fruity soda series. In contrast, Qibao is a poor little dwarf.

"Good good." Zhang Shan lit a cigarette, "Qiqi didn't respond at all?"

"They changed the packaging back to glass bottles, which increased the cost, and seemed to want to use the nostalgic concept to win back some old customers."

"Stupid, so stupid." Zhang Shan shook his head, "What's the use of recovering now? The old customers lost almost all of them in 2005. Now who still remembers what Qibao is? "

"You said that Mr. Zhang's foresight is really admirable!" The assistant immediately nodded and rushed up to flatter him, handing the ashtray to Mr. Zhang.

Zhang Shan flicked the soot and put this unfavorable competitor behind his head: "Let's talk about developing a cold drink series."

At the same time, Qing Qin also held a meeting, and there were four people sitting in the small conference room.

"It's like this. I've been to supermarkets and grocery stores in Jingzhou, and I only sold 1,600 cases, most of which are in Jingli supermarket." Mr. Li was the first to speak. , "After deducting the rebate, the account is 53,000, which is not even enough for the workers' wages."

Qing Qin bowed his head and flipped through the document without speaking.

The atmosphere was too dignified, and Mr. Li couldn’t talk anymore. He bite the bullet and continued to add: "Jingli's manager Sun showed us the sales of this batch of products, and there is no market at all. Competitiveness."

Meng Yao projected the sales of "Qiqi" on the big screen at the right time, and put aside their colorful sales for a comparison.

The contrast is tragic, almost public execution.

"Not only at Jingli, but other supermarkets and grocery stores are very cold. The worst thing is that they don't plan to continue to cooperate with us."

"In other words, we are about to lose most of our sales channels, and we have a backlog of nearly 10,000 cases of beverages." Meng Yao summed up the current situation, "Mr. Qing, we must think about Method."

Seeing that everything was as expected, Qingqin was satisfied, almost overjoyed: "Well."

Fortunately, he still remembered that he could not lose the game on purpose, he pushed the light mirror, and pretended to say solemnly: "I already have an idea."

Meng Piao's whole face was hidden behind the computer screen, his ears were pricked up, ready to hear what Mr. Qing could do.

"Since we can't use offline channels, let's switch to online." Qing Qin tapped on the desk, "I remember Qibao had an official website before?"

"Yes, there was an official website in 1999, but the official website was mainly used to find franchisees." Mr. Li quickly found the official website, "There is no sales channel."

The official website also appeared on the big screen.

Blue and white, very simple and clumsy, showing an atmosphere that has not been modified in the past ten years.

Qing Qin: "Then add sales channels on the official website, and then sign a contract with the nearest Jade Bird Logistics to deliver the goods to consumers by express delivery. In addition, Meng Yu, Can you see if you can build a store on Taomao?"

"Amoy cats?" Meng Yu was a little surprised, "Who would buy things online?"

I don't want to buy it.

Qing Qin is very clear that this world is the same as his original world, online shopping is still a new thing, and consumers have great doubts about the safety and reliability of online shopping products and payment methods.

However, you must never speak your mind.

Qing Qin shook her head and looked at her disapprovingly: "There are not many people shopping online now, but soon, online shopping will become a big trend. On the other side of the ocean, Rehe Mall has To become the main option for consumers to buy goods is enough to compete with the Ivey mall. As the network in our country continues to develop, this will also be the ultimate trend, we are just transitioning early.”

"Besides that," Seeing Meng Yu hurriedly recorded it on the computer, knowing that this move was reasonably explained by the old man, Qing Qin continued to command blindly, "Find someone to update the official website. , ask the best artists and technicians to ensure that the official website sales channels are absolutely not stuck, and let the login interface, as soon as you enter, you will know that it is an old company with a century-old heritage."

"What tier is this spending on?"

Qing Qin made a direct decision. This is where he spends a lot of money: "The best thing is, don't talk about less than 100,000, let them work overtime and do well, money is not a problem."

"Good."

"In addition," Qing Qin turned the pen, "remember to write in the most prominent place on the website, our company is going to close down."

"What?" Mr. Li couldn't sit still now, "How can anyone directly put the news of bankruptcy on the official website."

Just let others see it and run away, what good things can a factory that is going to close down.

Qing Qin was invincible, smiled and shook his head, brewing excuses.

Meng Yu's eyes lit up: "Mr. Qing means that this is a propaganda strategy. Only when many things are lost or about to be lost will people know how precious they are."

"That is to say, Qing always wants to make our 'Qiqi' a white moonlight in the minds of consumers." Meng Yao has a consonance.

"Young master's trick is really good."

The whole meeting instantly turned into a flattering conference.

Qing Qin: No, how did you think of going there, really just read and understand the tenth-level master.

It wasn't until they finalized the whole strategy that they came back and asked, "Mr. Qing, these methods can't attract a lot of traffic right away?"

Qing Qin sighed and said incomprehensibly: "The fragrance of wine is not afraid of deep alleys. The first thing we need to learn is to calm down. The time will come."

When?

Several people fell into deep thought, and then their eyes lit up.

Qing Qin glanced at the wall clock and decisively interrupted their thoughts: "The meeting has been held for an hour. In the future, the company's management regulations will add a rule that the meeting time shall not exceed one hour. Everyone, please dismiss the meeting. , what to do."

On the other side, Peach Peach finally arrived home and hurriedly opened the bottle of dark brown soda.

The air was full of air, and the bubbles gushing out stained the hands, and there was a faint and refreshing aroma in the air, which made the index finger move.

Le Taotao immediately took a sip, the mouth was sweet, and before she felt tired, the bubbles flooded her mouth. The delicate stinging pain of the foam exploded from the mouth all the way to the throat, and before I knew it, I swallowed two or three mouthfuls in a row.

Different from the colorful fruity series, after drinking it, the aftertaste is like boiled water, only a little sweetness floats on the side of the tongue. After thinking about it carefully, I feel lonely after drinking it.

Thinking like this, she had another three mouthfuls.

Empty.

Peach:T^T