MTL - Reborn Russia As An Oligarch-Chapter 883 Emergencies

  Chapter 883 Emergency

  Since this year, Wang Yeguang has been busy with government affairs, and has not paid attention to several group companies under him for a long time.

  Usually, he just looks at the report to get a general understanding of the operating conditions of each group company. He will hardly give any opinions and suggestions, but let the management of each company handle it by themselves.

  Of course, this is also because the group companies have not had any major events this year.

   Those daily affairs don't need him, the boss, to deal with them in person.

   Moreover, all the group companies have stepped into the normal state, and the development momentum is good. Wang Ye only needs to collect dividends at the end of the year.

  Of course, not every group company goes smoothly.

   The most troublesome thing is the newly established Russian Automobile Group. From time to time, Katya will come to Wang Ye and ask him to make up his mind to make a decision.

  Some time ago, Wang Ye suggested to Katya to open up the Asian market, especially the Chinese market.

   After all, the sales of Volvo, Jaguar, and Land Rover, the three brands under the group, have not been particularly good in recent years, and there is no problem in R&D and production. Especially after the production base in the suburbs of Moscow is put into production, the annual output will greatly increase.

  Then, the biggest problem facing the Russian Automobile Group now is sales.

  No matter how much you produce, if you can't sell it, it will be a pile of scrap iron.

   So Katya is also in a hurry.

  After Wang Ye finished talking to her last time, Kajia didn't delay for a moment, and immediately sent people to China, the examination room market, and initially contacted the interested parties for cooperation, and wanted to open up that big market.

   Now almost two months have passed, and the staff sent there have also fed back the information.

  Kajia came to look for Wang Ye with a thick stack of documents.

  Because of some things, she couldn't make up her mind.

   "Boss, it is true that as you said, the members of the inspection team gave a unanimous opinion on the Chinese market, that is, this market is about to start, and car sales are rising rapidly!

   Now the world's major car companies are also entering or planning to enter this market.

  If you hadn’t reminded me, the boss, we would be one step too late. It seems that my sense of the market is still not sharp enough, and I need to go abroad for more research in the future. "

   Katya reviewed herself a little ashamedly.

  Wang Ye waved his hand and said with a smile:

   "I can't blame you, after all, you have only been in this industry for a long time, and you rarely went abroad before, so it is normal to not understand the market.

  In addition, in the past two years, I have been busy acquiring and integrating these three car companies, and I have to establish a production base in Moscow, which is too busy.

  My opinion is very clear, that is, we must enter the Chinese market, and we must seize the time to enter!

  In the rising stage of this huge market, if we can spread out the sales network and become famous, we will be able to enjoy huge dividends, and Rosauto Group will also turn losses into profits and officially gain a foothold in the world's auto industry.

   If you miss this window period and wait until the market competition becomes fierce, it will not be so easy to enter this market.

  By the way, you can start to prepare for one thing now, that is to inspect Chinese auto manufacturers, find a suitable partner, and localize Volvo.

  The two brands of Jaguar Land Rover can still be sold there as imported cars. After all, the brand is high-end and has a large profit margin.

  Furthermore, according to my past investigations, consumers over there have been superstitious about the concept of imported cars for quite a long time.

  Maintaining the halo of importing complete vehicles can also improve the brand tonality of Jaguar and Land Rover.

   In terms of brand positioning, Volvo can compete with Mercedes-Benz, BMW and Audi. The price is set slightly lower than these three brands, and the focus is on safety, technology and health concepts.

   And Jaguar and Land Rover must be higher than Mercedes-Benz BMW Audi!

   Propaganda that this is a vehicle for the British royal family, aristocratic, luxurious..."

  As Wang Ye said, Katya quickly took a pen and wrote it down.

   It is rare for the boss to give such specific guidance...

   There is no need to have any doubts, as long as it is the opinion given by the boss, you just follow it, and the result is absolutely unexpected!

  ...

  Of course, Wang Ye didn’t just talk about it. He liked cars very much in his previous life. In fact, basically every man likes cars.

  I often buy various car magazines. After the development of the Internet, I even learned about various luxury cars online, although he couldn’t afford it at that time...

  Wang Ye is also very familiar with the development history of Volvo and Jaguar Land Rover in China.

  In the previous life, Volvo was acquired by Geely, and its business in China was pretty good, and it could be regarded as a firm foothold among the second-tier luxury brands.

   But Jaguar Land Rover went the wrong way, especially Jaguar, a good luxury brand, and then it almost disappeared from the market, and it couldn’t be sold even if it was broken...

  Land Rover is not much better. When it first entered the Chinese market, it really enjoyed a few years.

   Especially the Range Rover, also left a lot of jokes.

  For example, "You can only drive a Land Rover if you suffer from hardships", "I am worried about my brother's life, but I am afraid that my brother will drive a Land Rover", "A Land Rover is a man's legs, the wind blowing in the air", etc...

   Range Rover, Range Rover, Defender, Discovery, Xingmai, etc. are all bestsellers.

  Especially the coal bosses in a certain place and the contractors across the country. For a long time, if they don’t drive a big Land Rover, it seems that they can’t prove that they are rich.

   But then, even Land Rover collapsed.

   Except for the Range Rover, which can still maintain its high status, the rest of the models have to be fractured to barely sell a little.

  There are also many related analyzes on why it went from a moment of glory to defeat in Maicheng.

   One thing that cannot be avoided is the quality problem. For a long time, almost everyone has known about Land Rover that cannot be repaired.

  Even if the quality of Land Rover has improved, it will be difficult to restore its impression in everyone's mind...

   But Wang Ye is not worried about quality.

  Because the quality of Land Rover has always been quite good. After all, it is an off-road vehicle. If it is not durable enough, it will not be able to go off-road at all.

  The reason why there were frequent quality problems for a period of time was that the model of that generation used a gearbox that was not suitable for it.

   But the problem is that the gearbox is from ZF...

  The gearbox problem has not been resolved, and an immature hybrid model has been launched, which also has frequent quality problems.

  Since then, Land Rover has become the "Land Rover that cannot be repaired" in everyone's eyes.

   Do you say you are wronged or not!

  ...

  After Wang Ye finished speaking, Katya hurriedly asked:

   "Boss, regarding the channel construction of our three brands in the Chinese market, we are now facing a choice.

   And on this point, the opinions of the members of the inspection team are also different.

   Someone suggested that the group cooperate with a large local distributor. The advantage of this is that it can save money and time, and quickly roll out the network.

Some people also suggested that we build our own channels and hold all sales outlets in our own hands. This has the advantage of strong control and direct access to the frontline market, which is convenient for collecting and feeding back market information, so that the group can develop according to market conditions. Make strategic adjustments quickly.

   Of course, both options have their drawbacks.

  The disadvantage of finding a partner is that if we choose an inappropriate partner, it will be difficult for us to make adjustments during the entire cooperation period, which is equivalent to missing the best window period, and may even lead to the failure of the entire Chinese market!

   There is only one disadvantage of self-built channels, that is, it requires a lot of funds!

   Without a sufficient investment budget, it is difficult to establish enough sales outlets in a short period of time. After all, the Chinese market is huge and many outlets need to be built. "

  Wang Ye nodded slightly, this is indeed a problem.

   It is also what every foreign car brand has to face when it enters a new market.

  However, he already had a mature idea about this, so he just took this opportunity to sort out Katya's thoughts carefully, so as to save her from running over and asking himself again and again.

   "This is easy to solve.

  I mentioned just now that the Volvo brand should be localized in China.

  Obviously, the purpose is to keep costs down. The quality is comparable to that of Mercedes-Benz, BMW, and Audi, but the price is slightly lower than them.

   Cars with this positioning must be sold in volume!

   Then try to cooperate with powerful big distributors, quickly spread out outlets, and expand the market with the help of partners.

  However, Jaguar and Land Rover are different. These two brands have a high positioning, and sales cannot be very high in a short period of time.

   After all, in the current Chinese market, sales of luxury cars have not yet occupied a large share.

  Then we can build our own channels, set up branches in China, and conquer key cities first, that is, those cities that are more economically developed or get rich first.

   Then expand slowly, don’t need too much pursuit of speed…”

   Regarding Wang Ye's words, Kajia naturally wrote down all of them, and planned to do everything according to Wang Ye's words.

  In the commercial field, although Wang Ye doesn't make many moves, once he makes a move, it will be a big investment and a big return!

   So far, there has not been any failure.

  That is to say, he is relatively low-key, hiding behind the scenes most of the time, and rarely showing his face (in the business field), otherwise, he would have been honored as the "God of Business" long ago...

   Kajia, a novice who has only been in contact with business management for a long time, of course dare not question him.

   Besides, the real boss of Russian Automobile Group is also Wang Ye. Although Kajia has the title of general manager now, he is only a senior wage earner.

  ...

  After talking about the guiding opinions, Wang Ye didn't bother to talk about things that were too detailed.

  Because the Russian Automobile Group is not only managed by Katya alone, but also by many professional managers.

  As long as Katya does not deviate from his own strategic direction, the specific implementation level will not be much worse.

He changed the subject and asked with a smile: "You seem to have been busy for the past two years. You rarely have a break, and you have never seen you go home. I remember you said that your parents are still there. Didn't go back to see them?"

  Katya hesitated for a moment, as if it was not easy to answer this question.

But she still said frankly: "I...have already severed relations with them. When I was in my teens, for a little money, they sent me to that art school. Oh, to be precise, it should be sold to Go to that art school, otherwise, I wouldn't have gone down that path."

  Wang Ye was silent, he knew what Kajia was referring to.

  Indeed, if she hadn't met herself, Katya's fate would have been miserable.

  When I was young, with my good looks, my life was easier.

  But after getting old and pearly, it is estimated that it will be miserable.

   But staying by my side now, although I can't give her any status, at least, I can let her live a decent and dignified life!

   Even gave her a career of interest!

  Now Katya is no longer a small artist or star, but the CEO of Russian Automobile Group!

  A serious business elite who controls a multinational conglomerate. Wherever he goes, he is surrounded by everyone.

  So Katya also cherishes the opportunity given by Wang Ye.

  Put almost all of my time and energy on work and study. After work, I will study when I have a little free time.

  Learn knowledge related to enterprise management, knowledge related to the automobile industry...

  Katya's family affairs, Wang Ye can't say anything, let alone persuade her to reconcile with her parents.

   Don't persuade others to be kind when they are not suffering.

   Maybe in a few more years, Katya will slowly downplay her resentment towards her parents and choose to reconcile with her parents.

   But now, she is obviously not willing, and naturally he will not force her.

   Sighed, Wang Ye gently held Katya's hand and patted the back of her hand to express his comfort.

  Katya's heart warmed up, and a smile appeared on her face with reddish eye circles.

  The most fortunate thing in her life is that she met Wang Ye!

  So, she is willing to do anything for Wang Ye, and is willing to give everything to complete the work Wang Ye entrusted to her!

"Don't make yourself so tired, otherwise the group of professional managers we hired with high salaries will be lazy. You CEO, you can properly assign work to your subordinates and supervise yourself. Look You have dark circles under your eyes."

  Wang Ye said with concern.

   Regarding the previous words, Katya just nodded to show that she remembered it, but when Wang Ye said that she had dark circles, Katya jumped up all of a sudden.

   Touched his eyes in a little panic, and asked repeatedly: "Really? Do you really have dark circles? Isn't that ugly!"

   Obviously, she is still very concerned about her image...

  ………

  The time has entered late October, and Moscow has entered the cold winter.

  The goose feather snow was flying all over the sky, and the snow on the ground was almost up to Wang Ye's waist.

   The Moscow political arena, which had just been quiet for a short time, was once again broken by an unexpected incident.

  The Kremlin issued an order to relieve Kasyanov from his position as Z director!

   Now this position is vacant...

  For a while, I don't know how many people are staring at this position.

  Although the political power on Da Mao's side is not very great, many aspects must follow the Kremlin's instructions.

  Especially the Duma has begun to "rise" in the past two years, and it has separated a lot of power from the government.

   But no matter how you say it, this is also the top few positions!

  (end of this chapter)