MTL - Reborn Capital Empire-v2 Chapter 667 Amazing Brito

Chapter six hundred and sixty seventh marveled Brito

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"The Huaxia auto market is indeed as the boss said, with huge development potential in the future. And Red Star Auto has all the potential to become a giant in the Huaxia auto industry."

After a pause, "Of course, before revitalizing this potential, we have to rectify some situations within the Red Star Auto Group."

Guo Shouyun made a quiet listening gesture.

"The first is Hongyan Heavy Truck Company, which currently has two production bases in Huaxia Shancheng and Chang'an. Shancheng's production base is in cooperation with Shancheng Heavy Truck Group, which can get the support of the other party in technology, channels and personnel, plus Our advantages in gearboxes, gears, spark plugs, etc., can focus on the development of heavy truck business, and focus on the production and research and development of 15 tons, 25 tons, 35 tons, three heavy truck market segments. Especially 15 tons heavy trucks, currently Our main sales force is 15,800 vehicles in the whole year, accounting for 40.3% of Huaxia's 15-ton heavy truck market. We must maintain this advantage. In the 25-ton and 35-ton markets, Hongyan Automobile only sold 5,823 vehicles and 2,210 vehicles last year. Compared with the traditional big factories such as FAW and Dongfeng, it is much worse, and this is where we will focus on strengthening in the future.”

"...Hongyan Heavy Duty Automobile Chang'an Plant, mainly integrates Baoji Vehicle Plant in Shaanxi Automobile Manufacturing Plant, unites Shaanxi Donglong Group Co., Ltd., Shancheng Kafu Parts Co., Ltd., and the predecessor of our Red Star, Germany Long Group, together with Shaanxi Automobile, jointly established a heavy-duty vehicle company. However, compared with the Shancheng Plant, the core of the Chang'an Plant is the Shaanxi Automobile Manufacturing Plant and the Baoji Vehicle Plant, and these two enterprises are Huaxia military off-road vehicles. In the factory, after the boss decided to sell this part of the assets to Shaanxi Automobile and sell the production technology of the 'Tiejia' off-road vehicle to Dongfeng Group, the strength of Hongyan Heavy Duty Chang'an factory has been weakened by most. Therefore, I think Chang'an factory should give up For the production of heavy trucks, the existing production lines and technologies will be used to produce large and medium passenger cars and medium and light trucks."

There is no doubt that according to Brito's plan, Hongyan Automobile Mountain City Plant will be the focus of the company in the future, and now almost all of the company's main revenue heavy trucks are produced here.

However, if Guo Shouyun remembers correctly, in the ranking of Huaxia heavy truck production brands in later generations, Shaanxi Automobile ranks fourth in China after FAW Jiefang, Dongfeng, and Sinotruk. In contrast, Shancheng Heavy Truck could not even find its name.

"I have no objection to Hongyan Heavy Truck's entry into the production of large and medium-sized passenger cars and medium and light trucks. However, the heavy-duty truck business cannot be placed in Shancheng. There are two reasons: First, Shaanxi Automobile's automobile production capacity and technical reserves are far superior to those of Shancheng. There are enough parts manufacturers here to facilitate our production and operation. Second, Chang'an is the city with the highest density of colleges and universities and the largest number of people with higher education in China. It has an important position in the country and is one of the five largest education and scientific research in China. One of the centers. It has 63 colleges and universities, 46 postgraduate training units, more than 60 academicians of the two academies, 1.2 million college students, and more than 300,000 graduates every year. There are 2 '985 Project' universities, '211 There are 7 engineering' colleges and universities. In comparison, Shancheng is much worse."

"Brito, you have also read the information of Hongyan Automobile, although we now occupy a certain position in the heavy-duty truck industry in China. But compared with the world's mainstream heavy-duty truck companies, the technology we use is more than a generation behind them. In the future, if Hongyan Auto wants to occupy the international market, the technological gap is a shortcoming that we have to make up for. If we want to improve automotive technology, talent comes first. And Changan's foundation in this respect far exceeds that of Shancheng. Moreover, in addition to scientific research talents, the skilled workers needed for car manufacturing are also abundant here. Therefore, the Changan plant cannot be weakened, but must be strengthened. Not only the ability to build cars, but also research and development should be strengthened.”

After a pause, Guo Shouyun solemnly explained: "In the future, Hongyan Heavy Truck's annual R&D investment will account for 10% of its total revenue. Especially in terms of engines."

Before his rebirth, ZTE and Huawei, one negative and one positive, fully proved the importance of technology research and development. The former was sanctioned by the United States, and it fell badly, with both stock prices and revenue falling. However, the latter has made U.S. sanctions a free propaganda because it has too many core technologies on 5G equipment. Huawei, which was originally only well-known in China and the field of communication equipment, suddenly became a world-renowned communication equipment giant under the propaganda of the US imperialists, and it became more active and chic.

There is no example that can make Chinese people understand the importance of technology patents more than this.

As a top professional manager, Brito naturally understands the importance of technology research and development. Regarding Guo Shouyun's proposal, he nodded after thinking about it for a while.

"In the future, the Chang'an Plant will be the core of our Hongyan heavy-duty vehicle production and research and development. The Shancheng Plant will only be a production base."

"Anyway, after selling the production equipment and technology of off-road vehicles, we already hold 100% of the shares in Chang'an Plant. Although the foundation is weaker, there are also fewer constraints from other companies, and we can invest and develop wholeheartedly." Guo Shouyun said.

Brito nodded in agreement.

"Huang Torch's main business is auto parts. It is currently the largest manufacturer of spark plugs and piston pins in China, the second largest manufacturer of air-conditioning compressors in China, and the largest manufacturer of China's auto brake systems exported to the United States. Spark plugs and other products are sold in China. The market share has reached 40%. However, compared with world-class auto parts giants such as Bosch, Magna, and Continental Group, Hunan Torch does not have its own technical reserves, and the auto parts produced are not systematic, with low profit margins and low added value. question."

"Therefore, I think Hunan Torch should shift from pure auto parts production to systematic R&D and production, which is also the practice of international auto parts industry giants. For example, we can extend from spark plugs to include spark plugs, high-voltage wires, ignition coils, ignition The entire ignition system, including spare parts such as switches and ignition modules, extends from the production of gears and piston pins to the crank connecting rod mechanism including gears, piston pins, connecting rods, crankshafts, connecting rod bushes, crank bushes, and piston rings , and the entire engine system; from the A/C compressor to the vehicle A/C system full of compressors, condensers, dryer bottles, A/C pipes, evaporators, blowers, A/C fans."

"Systematic R&D and production can bring more profits and stronger industry influence. Moreover, among these systems, we have established a certain foundation, and it is relatively easy to develop. Therefore, I think Hunan Torch should give up the non-core auto parts business and focus on the ignition system, engine system, air conditioning system and brake system that we already have a certain foundation for. Continue to invest money, time and energy in research and development, and through appropriate international mergers and acquisitions, become the field in this field A world-class company!"

Guo Shouyun nodded, "The fragmented and unsystematic auto parts business is indeed less profitable and has no industry influence. I completely agree with your opinion on the reform of Xianghuo Cabinet."

"Red Star Motor Company, currently we have two production plants. The first one is the former Sanjiang Renault factory in Xiaogan, Hubei Province, and the current Red Star Motor Xiaogan factory has the capacity to produce 150,000 light commercial vehicles. Today It has been fully acquired by us and is 100% controlled."

"Although the Huaxia MPV market is developing rapidly, the demand for light commercial vehicles is not large. In 2003, the total sales volume of similar models was 478,000, including imported models. Therefore, I think we should pay attention to the Xiaogan factory's The production line will be modified to retain the production capacity of 50,000 light commercial vehicles, and the remaining two production lines will be changed to produce the Chinese version of the Rover 75 sedan."

"As for the Ningbo-Bo factory in Zhejiang Province, I suggest dividing Rover's production line in Longqiao, UK into two. The production capacity of 50,000 vehicles will be retained. The remaining five production lines will be relocated year by year. ~ The Bo factory has a production capacity of 100,000 vehicles. Then, depending on the sales situation of Dongxing Automobile Group, it is decided to relocate or sell the remaining production lines.”

When he said the last two words, ~www.novelbuddy.com~ Brito's tone became heavy. No matter how confident he is in his abilities, he doesn't think he can turn a car company with almost zero production and sales of family cars into a large car group with sales of more than 450,000 in two years.

Guo Shouyun can understand his concern. In the eyes of outsiders, it is indeed impossible for a car company that has never produced a family car to sell more than 450,000 cars within a year or two. No, it's totally impossible.

But in Guo Shouyun's view, this is not impossible. First off, Rover Motors is broken now though. But after all, it is a large-scale automobile company that has existed for more than 100 years, and has a very high brand awareness in Europe, strong research and development capabilities, and perfect sales channels. Just because there is no good product, it looks old, and now it is almost on the verge of bankruptcy, and it has been sold many times.

Perhaps in the eyes of outsiders, Rover has no value at all except for technology, factories, and sales channels. But in Guo Shouyun's eyes, these are the most valuable things. He has the ability to reach the sky, and there is no way to conjure these things in a short period of time. But he has the ability to make Rover come up with good products in a short time.

Under Brito's surprised eyes, Guo Shouyun got up and hugged his laptop. Open it, and after a few simple operations, he waved to Brito.

"Come and see!"

With a strong curiosity, Bo Ruituo did what he said, but when he stood behind Guo Shouyun and saw the computer screen clearly, his eyes widened instantly, his mouth was O-shaped, and his face was full of shock!