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MTL - Rebirth Starts at 7 Million-Chapter 242 Headquarters relocation
As for the Xingchao, Xiaopozhan, and Xingyuan Studios who didn't come here, Luo Fan has decided to split them up directly.
Especially Xingchao, Xingchao's current share composition is that Xingyuan Technology Co., Ltd. holds 44%, Rice holds 36%, and Penguin holds 20%.
When Penguin was financing, Luo Fan and Mr. Lei agreed with Penguin in advance that they only had the right to share dividends and not votes.
Penguin has always been not interested in these, as long as it can make money, and the goal of Penguin financing Xingchao at that time was to shake the mature technology and data on Xingchao.
After Penguin raised financing, he never asked about Xingchao again. It was always the managers sent by Wang Jing and Dami who were in charge of the operation of Xingchao.
At the beginning of Penguin's 400 million financing, Wang Jing used it to buy Xingchao's server and headquarters, laying the foundation for Xingchao's development.
After two years of development, Star Chat has been able to operate completely independently.
At this time, it would be inappropriate to call Xingchao back, and the rice side would not agree.
With the launch of the rice mobile phone, Xingchao has also become the main chat software of rice. Rice has invested a lot of money in the promotion of Xingchao. Later, Luo Fan created a happy farm, and rice also accompanies the investment.
In addition, during this period of time, rice has adopted a pre-installed model for Xingyuan's applications, and the cooperation between the two can be regarded as very close.
Just rushing to this, Luo Fan will not do such a thing as unloading the mill and killing the donkey.
Then there is Xiaopozhan. After Xiaopozhan received financing from Baidu, it also entered a stage of rapid development.
Luo Fan's purpose of winning Xiaopozhan at the beginning was to build Xiaopozhan into a platform that could complement Xingyuan's short videos.
There was nothing wrong with the development policy of Xiaopo Station in the previous life until it went public.
Therefore, Luo Fan does not intend to interfere in the development of Xiaopo Station at this stage. It is good to let Xiaopo Station operate freely. With some 140 million yuan in it, Xiaopo Station should be able to last until the game of FGO is released.
Finally, there is Xingyuan Cinema. Today, Xingyuan Cinema has more than 120 theaters in the country, of which more than 50 are franchise stores.
In terms of scale, Cinema Studios is already one of the top three cinema chains in the country.
Mastering the theater chain is, in a sense, mastering the lifeblood of the entertainment industry.
But up to now, Xingyuan has not interfered much in the entertainment industry, and only invested in Chen Junmiao to shoot two movies.
To be honest, Luo Fan has no plans to continue investing in the entertainment industry. He feels that it is enough to rely on the movie theater to earn a share of the box office.
On the contrary, Cao Shuai wanted to explore the entertainment industry. He had discussed with Luo Fan before and wanted to set up a Xingyuan Entertainment Company.
It's just that at that time Xingyuan's main focus was on tribal conflict, and Luo Fan didn't take it seriously.
Now that Clash of Clans has been launched, and the headquarters have almost moved, Cao Shuai's mind has become active again.
Luo Fan thought about it and felt that it would not be a bad thing to explore the entertainment industry, so he agreed to Cao Shuai's request.
These days, Cao Shuai is busy setting up Xingyuan Entertainment Company, and at the same time, he has started to poach people in some of the more famous entertainment companies.
After all, Xingyuan is a pure layman in this industry, and needs some insiders' guidance. He is relying on his own groping, and he does not know when the company can get on the right track.
Cao Shuai is very interested in entertainment companies, and he does many things himself.
Luo Fan didn't have time to care about him. Compared with any entertainment company, he was more concerned about the ribbon-cutting ceremony of Xingyuan headquarters a week later, and the release of "Happy Xiao Xiaole" at the same time.
Speaking of "Happy Xiao Xiaole", since April 2012, Xingyuan has been promoting this game on the online platform.
The main point of publicity on the Internet is the use of fragmented time, which can be played before eating, while the game is waiting to be loaded, and can also be played while squatting.
Many netizens came into contact with the concept of fragmented time for the first time, but netizens were not stupid. They quickly realized that some of Xingyuan’s previous mini-games also used the concept of fragmented time.
From 2048 to Fruit Ninja to Temple Run are all games that utilize fragmented time.
These three games are still in many people's mobile phones, and they will come to two when they are idle and have nothing to do.
This "Happy Xiao Xiaole" launched by Xingyuan is also a game that can be played using fragmented time, which makes netizens who like the previous three mobile games also interested in Happy Xiao Xiaole.
In October, after the National Day movie was launched, many people who went to the cinema to watch the movie noticed that there would be a game promotion called Happy Xiao Xiaole in the advertisement before the movie started.
At the same time, advertisements appeared on TV, and even in TV dramas, there were soft implants of Happy Xiaoxiaole in the movies.
The propaganda of Happy Xiaoxiaole is not as loud as Clash of Clans, but it highlights a moisturizing sound, and many people have noticed this game.
In November, Luo Fan added a small game to Xingchao-jump.
This small game can directly display the results of your friends. For a while, in order to **** the first ranking of your friends, Jump Jump ushered in a long period of popularity.
And the character of jumping is using the animal avatar in Happy Xiaoxiaole.
Such a large-scale publicity lasted for two months. At the beginning of December, the official website of Xingyuan officially announced that Xingyuan Technology Co., Ltd. would move to the new headquarters of Xingyuan Building on December 21.
In order to celebrate the relocation of Xingyuan headquarters, Xingyuan will launch a commemorative game on the day of the relocation - Happy Match.
Xingyuan's announcement immediately aroused heated discussions.
"Xingyuan has a new headquarters? When did it happen?"
"I haven't heard of it either. This Xingyuan Building seems to have popped up out of nowhere."
"You are all out! There was a land auction on PD's side before, and Xingyuan bought one of the plots, and then built the Xingyuan Building. When I passed by before, I saw that it was completed."
"Hey! I'm the only one who noticed that the date of Xingyuan's relocation was December 21, 2012? Isn't this the end of the world in the Mayan prophecy?"
"What the end of the world! It's 2012 and anyone still believes this?"
"Indeed, trust the science."
......
Luo Fan flipped through the comments on Weibo and felt that everyone was focusing on the topic of Xingyuan headquarters relocation and the end of the world, but no one paid any attention to Happy Xiaole.
This made Luo Fan feel a little depressed. He deliberately put the release date of Happy Xiaole on the same day as the ribbon-cutting ceremony at Xingyuan headquarters. The purpose was to create momentum for Happy Xiaole. How can there be a kind of Happy Xiaole now? The feeling of stealing the limelight?
Luo Fan thought about it and felt that it was necessary to promote Happy Xiaoxiaole again.
So Luo Fan contacted Wang Jing and asked Wang Jing to add a limited-time cartoon image to Happy Farm.
The cartoon image is mainly based on the avatar of Happy Xiaoxiaole. Every time the user waters, a fertilizing animal will appear with a certain probability. When it appears, the effect of watering and fertilizing will double.
The probability of small animals appearing is set at about 30%, so that players will not lose their sense of freshness and anticipation if they appear every time, nor will players be dissatisfied because of their infrequent appearance.
On the contrary, it will make players look forward to the appearance of small animals.
After Wang Jing received Luo Fan's order, he immediately contacted Li Jingyi and asked her to assist in making small animals.
In the past, the art department had produced animals on the jump, but this time I simply modified the details and used them.
Two days later, Happy Farm was upgraded, and many users found that they had a chance to encounter small animals when watering and fertilizing, and the planting progress doubled every time they encountered small animals.
Many users are very interested in these cute little animals, and some people directly recognize that this is the animal in the jump.
Users click on these animals out of curiosity, and words will pop up from the animals' heads.
Most of them are related to Happy Xiaoxiaole and the relocation of Xingyuan headquarters.
Only at this time did the users know that these small animals were originally from the game Happy Xiao Xiaole, which was launched by Xingyuan when the headquarters was relocated.
With this wave of publicity, the popularity of Happy Xiaoxiao Le has also increased a lot.
Rowan breathed a sigh of relief.
Unconsciously, another few days have passed. Today is December 20, 2012. In the conference room of Xingyuan headquarters, many leaders from Shanghai came, including the second-in-command.
They will come mainly to check and rehearse the process of tomorrow's ribbon-cutting ceremony.
Gao Meng distributed the prepared flow chart to every leader, and everyone basically knew it after reading it.
Afterwards, everyone simply rehearsed twice according to the process to make sure that nothing went wrong.
After the drill, the second-in-command came to Luo Fan and said, "Mr. Luo, we welcome Xingyuan to settle in our Shanghai. We hope that we can have more cooperation in the future to better build this city."
"That's natural. Since Xingyuan chose to build its headquarters in Shanghai, it will take this city as our home."
The second-in-command was very satisfied with Luo Fan's attitude. He patted Luo Fan on the shoulder and said some words of encouragement before turning around and leaving.
The biggest leader left, and the remaining leaders came up one by one to chat with Luo Fan.
Now that Xingyuan is a first-line Internet company, the influence of such a large company is still very large, and it is natural to have a good relationship with Luo Fan.
After sending these leaders away, Luo Fan sat on the main seat and sighed deeply. What he hated most was this kind of occasion.
"Boss, the layout is almost done, do you want to go take a look?" Gao Meng came over and asked.
"Don't go, I'm not in the mood, you can just help me go down and have a look, anyway, you know Fang An."
Gao Meng nodded and turned to leave.
Luo Fan didn't go home that day. The president's office in Xingyuan's new headquarters is very large, almost 50 square meters. In the office, there is also a small suite of 3.40 square meters, which is a large bedroom with hardcover, which can be entered at any time. rest.
Luo Fan will go home today and be embarrassed if he encounters an unexpected situation and can't make it to the ribbon-cutting ceremony tomorrow, so he chooses to sleep directly in the company.
At 6:30 the next morning, Luo Fan was woken up by the alarm clock.
He got up from the bed, washed briefly, and put on the suit that Li Jingyi chose for him.
The color of this suit is a very common blue. The whole suit is hand-sewn, and the materials and workmanship are very high-grade. It is said that this suit costs dozens of W.
The leather shoes on the feet are not ordinary, they are also handmade, and it takes more than a dozen W to come down.
Luo Fan's clothes from childhood to adulthood are uncertain whether there is a w. The clothes he wore in elementary school were basically clothes sent by his neighbors and relatives, and he only started wearing new clothes after entering elementary school.
This suit is more expensive than the clothes he has worn in his past and present life combined.
After Luo Fan sorted out his appearance, he pushed open the door of the office and walked out.
Su Qing has been waiting for him outside, and today's Su Qing is also very formal.
In fact, it's not just Su Qing, everyone who wants to participate in the ribbon-cutting ceremony dresses very formally.
At 9:00 in the morning, all the leaders had arrived, and Luo Fan came to the garden that had been arranged with them.
It was naturally the second in command who spoke first. He first affirmed Xingyuan's work during this period, then said a lot of good things about Xingyuan, and finally looked forward to the future of win-win cooperation between the two parties.
The next person to speak was Luo Fan, the chairman of Xingyuan.
After Luo Fan took the stage, he smiled and waved to the crowd and said, "Hello, distinguished guests and media friends, I am Luo Fan, the chairman of Xingyuan.
It is really hard for everyone to take time out of their busy schedules to participate in the ribbon-cutting ceremony of our Xingyuan headquarters, and I would like to express my gratitude to everyone here.
Many people have asked me on the Internet before: Mr. Luo, why did you choose December 21 for the ribbon-cutting ceremony? Don't you know today is the end of the world?
In fact, I know it, and because today is the end of the world according to the Internet, I will set the ribbon-cutting ceremony today.
Since the establishment of Xingyuan, we have always taken the road of innovation. If today is the end of the world, the old world will end from today, and the new world will begin today. Today is also the day of the new world, which is in line with our Xingyuan's long history. purpose.
Of course, today can't be the end of the world, but this does not prevent us from taking a wave of the heat and implication of the end of the world.
Whether today is the end of the world or not, it is a brand new beginning for our Xingyuan. From today, our Xingyuan will enter a new era! "
After Luo Fan's speech, there was thunderous applause on and off the stage.
Afterwards, the leaders one by one spoke with the senior management of Xingyuan.
After everyone's speeches are over, the time is 11:56.
Luo Fan, a group of leaders, and Xingyuan's executives came to the front of Xingyuan Building together.
Su Qing brought the scissors, and when the clock was fixed at 12 o'clock, everyone cut the red silk with scissors together.
From this moment, Xingyuan's headquarters, Xingyuan Building, was officially put into use. As Luo Fan just said, Xingyuan has entered a new era!
After the ribbon-cutting ceremony, Su Qing invited the media and reporters to dinner.
And Luo Fan and other senior executives of Xingyuan went to dinner with the leaders who came.