MTL - Rebirth Starts at 7 Million-Chapter 188 Group buying and takeaway

It was past 7pm when Luo Fan and Wang Jing finished chatting.

"Cuckoo~" Wang Jing's stomach protested.

This point is already off-duty time. Luo Fan asked with a smile, "Brother Wang, are you hungry?"

"A little bit, I ate two sandwiches at noon today." Wang Jing scratched his head and said a little embarrassedly.

"Exactly! I'm a little hungry, too." After speaking, Luo Fan flipped through the address book and called a nearby Shaxian snack to order.

About half an hour later, the employees of Shaxian Snacks delivered the meal.

"The taste of this shop is pretty good, and I like to eat it, but the wait time for the takeaway is too long." Luo Fan said.

"I still have a lot of flyers from nearby restaurants in my office, and I occasionally change the flavor, but they usually call out earlier."

"Brother Wang, don't you think this mode is very troublesome?" Luo Fan asked while eating.

"It's really troublesome, but there is no good way at this stage. At present, the only reasonable takeaway platform seems to be Hungry. Our company is not within the delivery scope of others.

The Meituan that Mr. Cao invested in before seems to be doing group purchases, and group purchases should be pretty good too! "Wang Jing said.

"Actually, group buying has nothing to do with gold. Now the concept of group buying is popular, in the final analysis, the threshold is too low, and individuals can enter the industry.

In the first half of this year alone, more than 6,000 group-buying platforms have been established in China. In this industry, there are no major technical barriers at all, and it is entirely dependent on spending money to cultivate user habits.

Of course, in the end, if a company monopolizes, it will definitely still make money, but there are already too many competitors in the market. Meituan started relatively late, and they entered the market too late.

So compared to group buying, it is still more interesting to have foreign **. ' said Rowan.

"Compared with group buying, takeout is more investment in transportation, right?" Wang Jing asked.

"No, Brother Wang, you are wrong, the takeaway industry actually has higher technical barriers, and the market demand far exceeds that of group buying.

At present, there is no national-level take-out platform on the market, and if the take-out is successful, it can actually enter the field of group buying in reverse. "

Looking at the entire Internet field from 2010 to 2022, there have been four large-scale money-burning wars before and after: the group buying war, the takeaway war, the online car-hailing war, and the shared bicycle war without a winner.

The first is the group buying war. Since you were launched in 2010 to the present, the number of participants has reached nearly 10,000 group buying platforms, and it has never stopped. Every city will break out money-burning subsidies every day.

The more powerful companies are Lashou.com and Wowo Tuan, each with a market value of up to one billion US dollars.

But even so, they can't beat the others, because as long as new capital steps in, anyone can enter this market without barriers.

Moreover, the current group buying market has begun to thunder, and if there is no accident, the group buying crisis will break out, and a large amount of capital will withdraw from this field, which gives Meituan a chance to catch up.

The other is the takeaway war, which happened a few years later, but there are actually only three participants: Baidu Takeaway, Ele.me, and Meituan.

The reason for the huge disparity in the number of participants is that, in the final analysis, what Luo Fan just said is that it is far more difficult for takeaways to enter than for group purchases.

To put it bluntly, group buying only needs to communicate with users and merchants, build a platform, and then spend all your money on advertising.

For takeout, it is also necessary to recruit takeaway brothers, takeaway brothers' transportation battery cars, mobile phones for food delivery, and APP with mobile phone maps. The APP also needs to give the best route calculation.

Among them, the most complex is the map and route algorithm. The reason why Meituan and Ele.me in later generations can form a monopoly, the most powerful weapon is actually the most accurate route algorithm, which minimizes the cost.

The algorithm they use is the cloud computing that Xingyuan is investing in and building.

How high the threshold of cloud computing is can actually be seen from the side of Didi Dache, the winner of the third Internet war.

As a car-hailing giant, Didi has also tried to enter the take-out, but the algorithmic barriers blocked it, because the algorithm of take-out is far more complex than car-hailing, and it cannot be done with Didi's technical conditions.

"Boss, do you want to get involved in the takeaway platform? I think the takeaway platform is indeed very promising. Now many young people like to order takeaway, and in the restaurant, many small-scale people can't afford an employee who specializes in takeaway.

If we can build a platform to link merchants and users, this is indeed a very large market. "

"Brother Wang, the food delivery platform is not that easy to do. It involves a lot of recruitment and investment. The requirements for capital will be very high, and the technical requirements are also very high."

"High capital and technical requirements make it easier to form barriers! High barriers mean that there are fewer competitors in the market, which is also an additional benefit." Wang Jing said after thinking about it.

Hearing this, Luo Fan shook his head: "Brother Wang, your thinking is too simplistic. It is not so easy to enter the food delivery platform, and the money that needs to be burned in the future is even more astronomical. With the current situation, only BAT can play the food delivery platform.

Let's not think about starting a food delivery platform by ourselves, but it is a good way to find an opportunity to invest, pick up a leak, and occupy some shares. "

Hearing this, Wang Jing understood: "Boss, do you mean to be hungry for investment?"

"Well! Are you hungry? It was established in 2008 by a few wealthy second-generation college students in Shanghai.

Last year, they just got an angel round of financing from a venture capital, and they will soon have a second round of financing. Brother Wang, you can pay attention. If possible, we will mix it up. You don’t need to take too much 15% of the shares. .

If you can't get it with the money, tell them that we can provide some technical support. "

"Okay, I see." Wang Jing's head should be.

After two days of work, the two of them had almost eaten the food.

Luo Fan threw the finished lunch into the trash can and said, "Brother Wang, our company's core business is now games + news, followed by games + news + short videos, we don't need to waste too much thought on other aspects, just invest Lord, there is no need to always think about your own end."

"Is Xing Chat and Xingyuan Studios accepting Penguin's financing because of this?" Wang Jing asked.

"Well, our company's core business must not allow other capital to intervene, other businesses don't matter, this is the same with BAT, everyone has their own basic business, except for the basic business, the rest can be together. Make money." Luo Fan replied with a smile.