MTL - Rebirth of the Great Entertainment Empire-v7 Chapter 922 A new era of cinema begins

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Hengdian, a town with only ten communities (ninety-four communities), eighteen administrative villages and a registered population of less than 100,000, actually has a large movie theater, DreamWorks Cinema, and not only a large movie theater. , Hengdian even has a five-star hotel, the DreamWorks Hotel!

At first, these two investments by DreamWorks undoubtedly puzzled many people - they really couldn't understand why DreamWorks made such a large investment in this remote town?

It was not until Xu Cun invested a huge sum of money to establish the world's largest film and television base in Hengdian that people knew the reason.

but--

Although Xu Cun has established the world's largest film and television base in Hengdian, even so, the attendance rate of DreamWorks (Hengdian) cinemas has never exceeded 40%.

In addition, the premiere of "Crazy Stone" is at midnight, which is twelve o'clock in the middle of the night.

Therefore, although Xu Cun has confidence in his appeal, he is also mentally prepared to be sloppy.

But Xu Cun, including Zhang Ziyi and Jiang Zhan, did not expect that the DreamWorks (Hengdian) cinema was full - Xu Cun still underestimated the appeal of making a purely domestic film!

Xu Cun really did not expect this situation in advance, so that Xu Cun did not ask anyone to buy tickets in advance.

but--

This did not stop Xu Cun from taking Zhang Ziyi and Jiang Zhanchao to the movies.

You know, money can make ghosts run the mill—soon, Li Yuejin bought dozens of movie tickets from other audiences at a super high price of 500 yuan each.

At this stage, the movie ticket price of DreamWorks cinemas in the Mainland is uniformly set at 15 yuan a piece.

It is not to say that the current movie ticket prices in the mainland have really risen so high - at present, the movie ticket prices in the mainland have not yet been unified. In first-tier cities like Beijing, Shanghai, Guangzhou and Shenzhen, cinemas with similar environment and equipment to DreamWorks cinemas cost 15 yuan per ticket. Cinemas in second- and third-tier cities whose environment and equipment are similar to those of DreamWorks Cinemas, or cinemas in first-tier cities whose environment and equipment are slightly worse, have a ticket price ranging from RMB 5 to RMB 10. As for those township cinemas, the ticket price ranges from two to five yuan.

By the way, due to Xu Cun's early start, DreamWorks Cinemas now has nearly 1,000 cinemas with more than 9,000 screens. There is no doubt that it is the largest theater chain in mainland China, which is larger than the addition of other theater chains. , and the expansion of DreamWorks theaters did not stop there.

The reason why the price of mainland movie tickets has risen so fast is not only driven by Xu Cun and other Hong Kong filmmakers, but also because the mainland wants to be in line with international standards and has begun to release Hollywood blockbusters into the mainland, which is the famous ten films of the last generation. Introduced film - The Hollywood movie "The End of the World", which is currently being shown in mainland China, is the first imported film.

Hmm... It's not accurate to say that "The End of the World" is the first film imported from the mainland - before that, the mainland has actually introduced a lot of films, such as China Film in the mid-1980s from Warner Bros. The theater rights of "Superman" purchased at the price of US dollars (this is the first buyout film in the mainland) can also be counted as films imported from the mainland.

To be precise, "The End of the World" should be the first imported film from the mainland.

Films with split accounts are introduced by China Film Group and distributed by China Film or Huaxia Film Company or both, and imported from abroad by signing an agreement to allow foreign suppliers to obtain a prescribed share of the total revenue of Chinese theaters from the film, refer to It is an internationally accepted accounting standard: 35% for the producer, 17% for the distributor, and 48% for the exhibitor.

By the way, usually, only Hollywood blockbusters can be brought in as split movies.

There is a big difference between account-sharing movies and buy-out movies, especially between account-sharing movies and movies bought out by state-owned enterprises. The difference is even greater. Before the reform and opening up, the nature of state-owned enterprises to guarantee income during drought and flood was destined to not affect the distribution of purchased movies. Too caring. And the producer has already sold the film's copyright in the mainland at one time, so how about the box office? Therefore, the box office of movies bought out by state-owned enterprises is usually not very good. To take a step back, even if the box office of the movie is good, the book is terrible. As for why, anyone with a little experience can understand the reason. The split movie is different. It involves the interests of many parties. Naturally, someone pushes it behind the scenes to let it sell as much box office as possible.

Therefore, as soon as the film was introduced into the mainland film market by account-sharing, under the impetus of the stakeholders behind it, the ticket price of mainland movie tickets rose sharply, and the ticket price of DreamWorks Cinema naturally rose with the tide.

actually--

Movie ticket prices don't go up either.

In 1989, the total box office revenue of mainland films was 2.7 billion yuan, and the number of moviegoers was 29.3 billion.

In 1990, the total box office revenue of Mainland films was 2.5 billion yuan.

In 1991, the total box office in the mainland was 2.36 billion yuan—only "Zhou Enlai" earned a box office income of 270 million yuan. At that time, the ticket price of the movie was only 2 yuan. Under these circumstances, it is no exaggeration to say that "Zhou Enlai" has set off a frenzy of movie viewing.

In 1992, the Mainland's total box office revenue was 3.2 billion yuan.

In 1993, the mainland's total box office fell to 2.8 billion yuan.

Although Xu Cun has curbed the proliferation of pirated DVD players, due to the rapid popularization of TVs, the rampant development of video halls, the emergence of DVD players and other reasons, the mainland film market has begun to deteriorate rapidly, and the number of moviegoers is higher than before. It has been greatly reduced over the years.

Under such circumstances, if you want to ensure that the mainland film market will not slump rapidly this year like the previous generation, you will have to increase the price of movie tickets.

In any case, a new movie era has officially opened in the mainland this year, and the peaceful mainland movie market will stage countless dramas from now on...

Of course ~www.novelbuddy.com~ this is a step by step thing.

At this stage, Hollywood movies don't even want to compete with Chinese movies in the mainland.

Take "Desperados" as an example:

Not to mention Xu Cun's fame, the screening conditions of "Crazy Stone" and "Desperados" are extremely unequal - "Crazy Stone" was screened in more than 9,000 screens in nearly 1,000 cinemas in the DreamWorks Cinema Line. , "The End of the World" can only be shown in some ordinary cinemas in six cities of Shanghai, Tianjin, Beijing, Zhengzhou, Chongqing, and Guangzhou. How do the two compare?

Not to mention compared with Xu Cun's "Crazy Stone", the release conditions of "Desperate World" are incomparable with the release conditions of Cheng Long's "Drunken Fist 2" and Zhou Runfa's "Citishaolin" which were released at the same time - this I, Hong Kong films entered the mainland film market two or three years earlier than Hollywood films, and have long established a release channel with greater advantages. How could it be comparable to Hollywood films that have just come to the mainland to open up wasteland?

...

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