MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 347 Imitate then catch up

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Zhang Aixue didn't quite understand what Xu Yiyang said about saturated occupation.

Seeing his doubts, Xu Yiyang said to Zhang Ai: "In a first-tier city like Zhonghai, there are hundreds of primary schools and hundreds of high schools, with an urban area of ​​several thousand square kilometers. You can choose two points in the urban area. The distance may be more than fifty kilometers. In such a city, how can one or two training institutions cover it? One or two hundred schools are almost the same. I set a goal for Jiayang Education Zhonghai District in five to eight years. Time, open a hundred branches!"

With that said, Xu Yiyang said: "We have limited funds and do not understand the market of China Shipping, so we first start a family to do a skin test to see if our model of Jiayang education can still work in China Shipping. If you pass the test, you will need to increase the dosage. We will raise funds immediately. Then we will open ten of them in the second step, and then open ten of them in the third step. We will have 30 stores in Zhonghai. At the time, New Oriental may not be our opponent."

In the past life, the coverage of training institutions such as New Oriental, EF Education and Wall Street English in first-tier cities can be said to be extremely dense.

When Xu Yiyang was training, he always targeted New Oriental, so he knew New Oriental very well.

He once researched New Oriental's official website, and found that New Oriental is located in Yanjing and has more than 100 branches.

Most of these divisions are in office buildings, and at least they are a full-floor configuration, and some divisions occupy multiple floors in a building.

The reason why New Oriental opened more than 100 branches in a city is to saturate the occupation.

Because there are too many people in first-tier cities to participate in extracurricular training.

New Oriental has more than one hundred branches in Yanjing. Almost none of them lose money. Not only do they not lose money, but each one makes money.

The cost of a branch’s venue is only two or three million a year, but the number of students covered by a branch is at least thousands, and the annual cost per person is several thousand or even tens of thousands. Ten million.

The reason why it can be so high is because the high-end courses of these training institutions are particularly expensive.

Wall Street English on the street to the workplace white-collar sales of English learning packages, the high reached tens of thousands of dollars.

Xu Yiyang, their most common set meal, once did understand, generally around 55,000 yuan, said that they can learn English in 11 stages or 12 stages.

It doesn't matter if you can't take out so much money, they can help you apply for a consumer loan and then make instalments.

For example, more than 50,000 tuition fees, a down payment of 5,000 yuan, a loan of 50,000 yuan, and then more than 2,000 yuan a month, and three years.

Don't think that this kind of package will only be bought by fools, in fact, many people are there.

It can be seen that the training market in first-tier cities has great potential, and it is simply a gold mine that cannot be dug.

Therefore, we must dig some more mines to achieve full coverage.

At this time, Li Nan couldn't help but ask: "Mr. Xu, opening so many stores, is the risk too great?"

Xu Yiyang smiled slightly and said: "The smaller the rate of return, the smaller the risk. Investing 100,000 yuan to open a store is facing the risk of 100,000 yuan to float. Find a job for 800 yuan a month. The biggest risk is that you can't get a salary of 800 yuan. For development, let alone millions of risks, even tens of millions of risks and hundreds of millions of risks are worth taking."

People who are wealthy or have insufficient ambitions are not suitable for starting a business, and even starting a business is difficult to succeed, because it is too easy to satisfy.

Looking at the old godmothers, I have never been satisfied with the status quo.

She is a young widow and she pulls her two sons to open a small restaurant. Even her life is a problem.

For the average person, she was satisfied with enough food and drink, but she smelled business opportunities from the chili sauce.

For a different person, chili sauce has been sold well in the local area, and she has been satisfied to achieve middle-class prosperity, but she has sold chili sauce to the whole world.

Ms. Zang, the founder of Wan Chai Ferry, who was abandoned by her husband, took her two daughters away from home to sell dumplings in Hong Kong. Through continuous efforts, she also achieved a very well-known brand in the Chinese world.

At the earliest, Yu Minhong just wanted to be an English training school. At the same time, people who entered the English training industry like him had at least tens of thousands of people in the country. Why is he the only one who has come to the end? It is not necessarily that he is better than all competitors, but he is more dissatisfied than all other competitors.

One hundred thousand people started from the same starting line, some people went to the roadside to eat and drink when they reached 100,000 assets, some people didn't want to go forward when they reached one million assets, and some people got into the road when they reached ten million assets The casinos on the side have lost all their money, and even more people have reached hundreds of millions of assets and are still carrying weight.

What really comes to the end is not necessarily the one with the strongest ability, but the one that never meets the status quo.

On the road to entrepreneurship, many people have the opportunities and conditions for Dacheng, but the reason why there is no Dacheng is that they are not satisfied with the status quo and pursuing better ambitions.

Xu Yiyang later reflected on the entrepreneurial stage of his last life. The biggest mistake he made was lack of ambition.

When starting a business with tens of millions of real estate, tens of millions of cash, and a value of more than 100 million yuan, he was obviously somewhat satisfied and slack. He had begun to think about enjoying the harvest, wanting to bring his parents to Yanjing, and enjoy the middle class together. Class life.

At that time, Xu Yiyang had lost his ambition, and then his mother's sudden death gave him a huge blow, making him lose his fighting spirit all at once.

Later, when he suddenly woke up and wanted to catch up, he fell back to 1999.

So in this life, Xu Yiyang decided to put his ambitions to infinity.

In the final analysis, it means never being satisfied with the status quo and always striving for better results.

He wanted to see what level he could achieve in this life.

In this way, it is not a waste of God's pains.

Thinking of this, Xu Yiyang said to Zhang Aixue and Li Nan: "Once a model proves to be successful, don’t hesitate to copy quickly. If you open a fried chicken restaurant today and find that you can make money, then you will be tomorrow. To start to open a branch, and the best way is to quickly fission, one into ten, ten into one hundred, so that you can make the next KFC or McDonald's, otherwise you will always have only one fried chicken restaurant ."

Li Nan nodded gently, thoughtfully.

Zhang Aixue feels insidious.

Although he taught Xu Yiyang for three years, after leaving school, Xu Yiyang taught himself too much.

Xu Yiyang's remarks also made him understand that Xu Yiyang's pattern of seeing, thinking, and doing things is indeed much larger than himself.

As far as training courses are concerned, when most people accept dozens of students and earn a few thousand dollars in extra money per month, they are already very satisfied. Xu Yiyang started with hundreds of people.

When others felt that hundreds of people were too busy to deal with each other, Xu Yiyang directly expanded to thousands of people, and began to introduce other teachers to help share.

When Jiayang Education had thousands of students in Yingzhou, other people were already envious of it, but he spent more than half a year opening branches in 17 cities across the province, and each branch Of shops are bought by themselves.

Now, when Xu Yiyang can earn millions of dollars a month by relying on 17 branches of the province, he has to open another 100 branches in Zhonghai. If this continues to develop, the whole country may open thousands of branches.

It sounds as if thousands of assets are too heavy and the cost is too high, but as Xu Yiyang said, if each one can be opened to make money, then what are there to worry about if there are 100,000 stores together? It's nothing more than making money.

Thinking of this, he hurriedly asked: "So we can also open new branches in Qilu, a city with a large population? Quancheng, Qingdao, Yishi."

"Yes." Xu Yiyang nodded and said, "The first step is to insert a flag in a city. The second step is to insert enough flags in each city. The urban population is more than one million, right The bearing capacity of the education and training industry is very strong. If your current management team has the ability to do things independently, then let them start to expand in the middle and large cities in the province."

With that said, Xu Yiyang said: "However, we need to make a slight adjustment in the allocation of funds. In the future, 70% of the net profit of the 17 branches of Qilu Jiayang Education will be used to supply blood to the expansion business, and the remaining 30% of the net profit Used for provincial expansion."

Zhang Aixue nodded again and again, "I will make arrangements in this respect after I go back this time."

Xu Yiyang said: "Mr. Zhang, your focus must be on Zhonghai in the future, so this time you need to train a talented person who can be responsible for the normal operation of all branches in Qilu Province."

With that said, Xu Yiyang again said: "If there are reliable people under your hand, you should mention it to cultivate in this area; if not, hurry up."

Zhang Aixue said: "Okay, after UU read www.uukanshu.com this time, after selecting the address, let Li Nan stare at the progress of the decoration here. I will go back and deal with the business there, choose a suitable person to take over, and wait for China Shipping I will come when the renovation is about to end and the enrollment starts."

"Okay." Xu Yiyang said, "Just follow this way. In addition, if we start the business of IELTS TOEFL training in Zhonghai, we must build a new faculty team. You have to spare energy to perform this business. "

Zhang Aixue said: "I have studied New Oriental before. Their training abroad is really powerful, and it is very authoritative in the north. Basically, it has formed an inertial thinking in the overseas training market. I want to test IELTS TOEFL. To find New Oriental."

Xu Yiyang said: "After all, people do it early, and they started with this business."

With that said, Xu Yiyang said: "In this respect, you will continue to study New Oriental and learn about the implementation of their teacher allocation and teaching arrangements. We follow the footprints of our predecessors, imitate first, and then catch up."

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