MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 316 Hunger marketing

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Before Xu Yiyang returned to school, Lin Tianyi called and told him that all seven jeans had been taken away.

Moreover, she was very surprised and asked Xu Yiyang: "Mr. Xu, where did you find so many beauties? One is better than one, the other is better than one, and they are all very young. I really envy me ...

Xu Yiyang smiled and said: "These are the school flowers from several nearby universities, but I haven't met each other."

"Really beautiful." Lin Tianyi said: "Compared to them, I have become an old aunt."

With that, Lin Tianyi said again: "After they go back, if they put on our jeans, I believe that SuperX's popularity among college students will be even higher!"

Xu Yiyang said: "I think so too. The power of role models is endless. In ancient times, there was an imitation of the East. The enthusiasm of modern college students to pursue and imitate beautiful girls must be much higher than the ancients!"

Lin Tianyi said with a smile: "It seems that more stocks are available before the opening."

Xu Yiyang said: "Li Xuan said that the foundry can produce more than 1,000 pieces a day and nearly 2,000 pieces. If we can start business on January 8, we should have a total of about 20,000 pieces by January 6. At that time, she will arrange for the car to be delivered directly, and then we have to prepare the goods for delivery. You have to recruit the salesperson a few days in advance. "

Lin Tianyi said: "Mr. Xu, you can rest assured that I have started recruiting people. I have seen 20 or 30 candidates in succession in the past few days. A few of them looked good. I will contact them directly after we finish the decoration. "

As he said, Lin Tianyi said: "Yes, Mr. Xu, there is one more thing. Most of the treatments given to the salespersons in the clothing stores here are food and accommodation, and two meals a day, so they have to rent nearby. Residential houses, and then ask an aunt to cook. "

Xu Yiyang said: "You just need to take care of this matter. I will take the time to get some cash for you. If there is any need to use the money, you can do it directly without reporting to me."

Lin Tianyi said: "I'll pay in advance. Don't run it again. It doesn't cost much to rent a house, buy some simple furniture, and kitchen utensils. I still have some points."

Xu Yiyang said: "You look at the place tomorrow. My opinion is to stay as close to our store as possible, with a better environment and a larger area. In this case, it doesn't matter if the price is higher."

Lin Tianyi said: "I know President Xu, I will filter according to your requirements, rest assured."

Xu Yiyang yelled again and said, "Oh, yes, and see if there are regular warehouses around, rent one."

Lin Tianyi puzzled and said: "Mr. Xu, didn't we plan a small warehouse in our store? There are several rows of shelves on the top, and we also made a lot of cabinets hidden in the walls. When the time comes, we will add the shelves in the store. It's quite easy to see 20,000 pairs of jeans. "

Xu Yiyang said: "At that time, we will not stock too much in the store. The samples and inventory in the store should be controlled under 1,000 pieces, and the rest will be put into the warehouse."

Lin Tianyi was even puzzled: "Mr. Xu, what are your plans?"

Xu Yiyang said: "Everyone who is engaged in hunger marketing and can buy anything at any time will not find it more precious or different. They have to control the quantity first, so that they can be hard-working Think, our brand awareness can double. "

Xiaomi ’s hunger marketing is still fresh in Xu Yiyang ’s memory. The more you ca n’t grab it, the more you want to grab it, and the less you ca n’t grab it, the more discussion you will have. Every sale will entice consumers to grab goods and grab a few times. After that, Xiaomi is well known.

This mode of operation is much smarter than taking out one million mobile phones in one go and letting consumers buy as much as they want.

I have n’t heard of any brand engaging in hunger marketing, especially in clothing stores. Everyone is afraid that consumers will buy less, so they are all 20% off for two pieces, 25% off for three pieces, 30% off for five pieces, or one less than five hundred. One hundred, three hundred, send a pair of gloves or a scarf to promote consumers to buy more and buy more.

Xu Yiyang feels that if he wants to win the position, he must do the opposite.

Consumers do n’t expect me to have two 20% discounts here. I ’m limited to one per person, and the number is limited, first come first served. If you arrive late, only samples will be left in my store for you to try on. You Want to buy? Sorry, it's sold out temporarily.

Isn't this the routine of Xiaomi?

First of all, I advertise my mobile phone's high cost performance, super high running score, and super cheap price, so that people can bear in mind and remember the cost performance of it.

But when it comes to sale, I am sorry, the inventory is limited, first come first served, and then tens of thousands of units on the official website, grab a few seconds, hundreds of thousands of people because they can not grab while scolding mother, while helping Xiaomi to promote free.

Then consumers come to Xiaomi's house. Xiaomi's house is only mocked up by you, but there is no real machine sold to you.

Therefore, Xu Yiyang must now learn from President Lei and play with this hunger marketing routine.

Lin Tianyi probably understood Xu Yiyang's plan, so she said decisively: "Okay, Mr. Xu, I solved all the problems in the dormitory and warehouse on the weekend."

...

Seven school flowers from seven surrounding universities. After getting SuperX jeans, UU read books www.uukanshu.com and returned to school as soon as possible. The first thing after returning to school was to put on SuperX pants in the bedroom What is the feeling of crazy jeans that are crazy outside.

And when they took the jeans to the bedroom, they not only went to bed together, even the girls in other bedrooms ran over to watch.

In 1999, when aesthetics were lacking, SuperX was like a lightning bolt in the dark, which made the girls look alive and love to die.

Everyone watched this pair of jeans with great workmanship, and you can see that every detail of the pants is very attentive, rivets, buttons, zippers, stitches are beautiful.

Even the tag is made with extra care, exquisite like a high-end greeting card.

The seven girls all changed into the pants, and immediately caused a huge sensation in the girls' bedroom.

Sure enough! Putting on these trousers and not looking at the face, I feel a lot of eye-catching. The whole person's figure, temperament and external visual perception have been greatly improved.

And this is just the role of a pair of jeans.

It's really amazing.

Sometimes, fashion is so simple.

For example, it is very popular in the later generations, when the girl ’s lower body is missing, it is an oversized upper body that completely covers the lower body in super shorts, giving the illusion that the lower body is not worn.

In fact, this style of wearing is just a normal enlargement of the upper body T-shirt by a few sizes, but such a simple change has brought qualitative changes to the style, temperament and attractiveness of the whole person.

SuperX jeans also have this magic.

So, from this Friday night, the magic of SuperX began to spread like a virus in the group of female students at Zhonghai ...