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MTL - Rebirth of the Entrepreneurship Era-Chapter 62 Rub on the ground
The next morning, Xu Yiyang went to Yingzhou Daily.
The whole Yingzhou has always been only one newspaper, Yingzhou Daily.
营 "Yingzhou Daily" belongs to the government newspaper directly under the municipal Party committee. Although Yingzhou has a population of more than 2 million, the circulation of this newspaper is not small, but it has nearly 100,000 copies.
This is mainly because the municipal party committee subsidies, from the municipal party committee to the various districts, counties, towns, villages and villages, all units are a copy of the staff;
In addition, the city's enterprises and institutions have also ordered in bulk, which can basically be a manual;
Moreover, this newspaper sells very cheaply, one cent is a dime, not to mention the large quantity and low price, but it is also some local news information, so many citizens also like to order a copy and read it daily.
Xu Yiyang came to the newspaper to make an enrollment advertisement in tomorrow's Yingzhou Daily.
Are n’t Tianyi Lin just starting a training course in spoken English? I also spent money on an advertisement on the third page of the Yingzhou Daily, wanting to recruit students with great fanfare.
At such a critical moment, if I don't come out to grab her a wave of business, I'm sorry for the special care she gave her before.
Xu Yiyang was about to use Lin Tianyi's fight this time in a comprehensive way.
She wants to eat the students she can't eat, so she immediately expands her enrollment and breaks her life.
For training institutions, the source of students is the foundation of everything.
的 The boss of each training institution will calculate a profit and loss point of the students, which is probably how many students are recruited to make the cost of their training classes flat. In this way, if the number of students exceeds this profit and loss point, they will make money, and if they lose it, they will lose money.
The kind of teacher Tutoring at home, because there is no direct cost, the source of profit and loss is one person;
租 The type of renting a cottage in a shanty town to run a small training course is low in cost, and there are estimated to be seven or eight points of profit and loss;
Xu Yiyang found from the advertisements previously published by Lin Tianyi that Lin Tianyi is renting a shop on the second floor of a commercial street.
Even if it is a second-floor store, the price must be much higher than the Children's Palace, which means that her operating costs will be very high. Taking into account the site costs, decoration, hardware costs, and labor costs, it is estimated that her profit and loss point must be at least More than a hundred people.
If she can't recruit enough students, she probably won't be very long.
Moreover, the English teacher of the so-called Quancheng Key High School mentioned in her advertisement was unknown.
Yun Yi didn't say who the teacher's last name was, and second did not say which middle school the teacher was teaching from, which school graduated from, and what degree, so there should be no strong appeal, and it should be easy to suppress her.
Uh ...
When I came to the Yingzhou Daily, Xu Yiyang was immediately invited to the person in charge's office when he mentioned that he was advertising. The attitude of the other party was too bad.
Now the advertising department of Yingzhou Daily is breaking its head every day to generate income.
Because how much bonuses and profitable wages the entire newspaper office pays each month basically depends on whether the advertising revenue generated last month was good or bad.
Because of this, they are very attentive to the advertising business, and they clearly mark the advertising space in different sections and different sizes. The prices are transparent and child-friendly.
Moreover, he has a positive attitude and a friendly attitude. It is the most unorganized organization unit Xu Yiyang has ever seen.
However, Yingzhou itself is underdeveloped, so few people spend money on advertising, so most of the time, advertising resources cannot be sold.
As soon as Xu Yiyang came up, he directly consulted the price of the entire front page.
The front page advertisement is the whole front page, except for the title information and date information, all other areas are used for advertising, which can be said to be the most important advertising space of a newspaper.
所以 The reason why Xu Yiyang bought a front page when he came up was to press Lin Tianyi's training class on the ground and rub hard!
The price quoted by the other party is: front page advertisement, Monday to Friday, 6,000 yuan a day; Saturday and Sunday, 8,000 yuan a day.
The front page of the newspaper is a lot like the hotel's presidential suite. The prices are very expensive, but the sales are poor.
The presidential suite of the hotel is empty all year round, 365 days a year, and sometimes at least 300 days.
即便 But even so, the unit price of the presidential suite is still very expensive, and the hotel rarely sells it at a reduced price.
The front page of the newspaper is the same. Not many people buy it, but the price must not be low.
逸 Xu Yiyang didn't think too much, and asked the other party directly: "If I want tomorrow's front page, is it still too late?"
"It's too late." The other side said with a smile: "We are very efficient, and we usually make sure we have time before 6 pm."
逸 Xu Yiyang said: "Okay, then I will."
Subsequently, Xu Yiyang and the staff of the newspaper fixed the advertising content and layout, and directly paid the full 8,000 yuan of advertising costs.
Tomorrow, that is, early in the morning on Saturday, Xu Yiyang's entire front page advertisement will be published in Yingzhou Daily.
I will definitely catch that Lin Tianyi by surprise when that happens.
I came out of the newspaper, Xu Yiyang made an appointment with the owner of the teaching aids, and delivered the goods in the afternoon.
He then went to Furniture City to buy several sets of containers, shelves, and four-seater benches for public places and bus stations.
Fortunately, these are available in stock, pay in the morning, and deliver in the afternoon.
I booked these, and Xu Yiyang called Li Nan in the advertising store and asked when the customized stationery would arrive.
Li Nan responded to him that the car arrived at Yingzhou Bus Station at 5 pm, when he would pick up the goods and send them to the Children's Palace.
Xu Yiyang was very satisfied with the efficiency, and asked him to order another 3,000 sets of lanyards and plastic cases.
吃 After dinner at noon, Xu's mother heard that the children's palace had to enter the desks and counters in the afternoon, so she followed Xu Yiyang to the children's palace to help.
Xu Xu's mother is now at the stage of working at home. She has nothing to do at home in her early forties, and she is a bit uncomfortable.
逸 Xu Yiyang thought that her mother couldn't rest at home. She happened to need a trusted person to help her, so she might as well let her come to the children ’s palace to help herself.
He told his mother that the mother naturally agreed to it, and she was flustered at home. It was better to do something.
The mother and son came to the Children's Palace together, and the van carrying the teaching aids went downstairs at the same time.
The new desks and chairs were successively moved upstairs and neatly arranged by the workers, and then they installed the blackboard and the podium, and the atmosphere and feeling of the classroom came out at once.
Soon, more than a dozen sets of benches for counters, shelves, and rest also came. Xu Yiyang let the workers put them all into the classroom closest to the stairway.
In the future, this classroom will be used for entertainment, sales, and rest. You can also sell some stationery and snacks to students. Parents can also rest here.
Xu Xuma said immediately: "Since then, mom will come to help you sell things every day."
逸 Xu Yiyang laughed: "You don't need to sell things in person, recruit two little girls to take charge of hospitality, registration, and sales. You can manage the process, just manage the finances."
Xu Xuma said, "Mom doesn't understand finances, so she's afraid of poor management."
Xu Yiyang laughed: "Our simple and straightforward business is particularly easy to manage money. Students have registration forms. Whoever signs up and who renews the fee, remembers it once, it is very simple, and the tuition is 100 yuan. There is no change in money, which is especially convenient for accounting. "
"As for the retail business, as long as we set the price, remember how much we put in, how much we put out, how much stock ~ www.novelbuddy.com ~ these information are calculated, there is no problem with each other."
Xu Xuma thought for a moment and nodded gently: "It doesn't sound difficult, as long as you are careful, you should be able to do it well. Mom try it."
Xu Yiyang smiled and said, "That's great. I can't believe anyone else manages the money. Later, I will let the mother take charge. The son will pay you 10,000 yuan a month."
"Ten thousand?" Xu mom exclaimed, blurting out: "How can mom ask for your salary and pay ten thousand yuan, and mom can not earn five thousand yuan a year by working?"
逸 Xu Yiyang laughed: "Mom, ten thousand yuan is not for your own, it is to subsidize the family. As for the remaining income, I want to hold it first, so I can do something at any time in the future, don't be angry."
Xu Xu mother said busyly: "Look at what you said, Mom is not angry. The money you make is of course your own decision. If you really give it to Mom, Mom does n’t know what to do."
Xu Yiyang smiled and said, "Then we are so set, even if we officially go to work today."
"Okay!" Xu mother laughed and said, "I'm even working for my son!"
Xu Yiyang said, "By the way, let's see if there are any girls around the age of 20 who are familiar with people who are willing to work hard and want to find a job. They will recruit two."
Xu Xuma said, "Okay, mom, I'll look for you."
Xu Yiyang asked again, "How much is this salary appropriate?"
Xu Xuma thought about it and said, "Young girls are looking for a job, and they can be a shopping guide, waiter or whatever, and there are three or four hundred dollars a month."
Xu Yiyang nodded and said, "Let ’s do this, let ’s give five hundred a month, and do n’t ask for anything else, just ask people to work hard."
"Yes." Xu Mom nodded, and said with a smile, "Five hundred a month, I'm afraid to grab it."