MTL - Rebirth of the Entrepreneurship Era-Chapter 35 Jiayang Education

Tong Jiayang Education. The name is taken from the last word of Gu Sijia and Xu Yiyang.

At the time, both of them felt that Jiayang was not only composed of the two names, but also had a good literal meaning.

Wei Wei likened teenagers to the sun at eight or nine in the morning. Jiayang just can represent such a meaning, so it can be said to be impeccable for the training industry.

After making up his mind, Xu Yiyang made a to-do list:

1. Recruit two employees who are responsible for support, including receiving parents, introducing charging standards, registering information, filling in class cards, daily reception before class, inspection, etc .;

2. Set up some chairs and sofas, and take out one of the small rooms on the fourth floor of the Children's Palace to make it a parent rest area. At the same time, you can sell tea drinks and snacks;

3. Make a batch of lecture cards that can be hung around the neck, so that it is not only convenient to check the statistics, but also better, more durable, and more regular. Children wear it on the neck and can also play the effect of mobile advertising;

4. Make a batch of custom stationery, such as small medals with Jiayang education lettering and even Logo, ball pens, stationery boxes, notepads, school bags, etc .;

Customized text has two purposes:

First, you can make gifts and prizes. For example, you can get them from a cumulative consumption of two hundred yuan. The more you spend, the more you can get, which can stimulate repurchase consumption. Or you can get the excellent class performance, which can stimulate learning motivation;

Second, sales can be made directly within Jiayang Education as a source of derived income;

If a training course wants to grow into a training institution, it is not enough to just expand the hardware scale. It is also necessary to establish its own brand and regard the brand as the most important piece of equipment in the game. It is continuously strengthened and upgraded to increase brand awareness.

The best way to increase brand awareness is to increase exposure. This is to try to put your own brand and logo wherever possible.

Melatonin has been selling well for more than ten years, but few consumers know that it is useful and useless.

But it uses brainwashing to instill the three words of melatonin in consumers' brains, so that hundreds of millions of people remember it. This is the first element of success.

So Xu Yiyang thinks that he needs to find someone who knows design, and design a simple and impressive logo for Jiayang Education.

Uh ...

Taking advantage of lunch break, Xu Yiyang went to the business hall of the Posts and Telecommunications Building and spent a little over three thousand to buy a Nokia 5110.

After a long period of classes, it is really inconvenient to have no mobile phone.

What's not good is that Yingzhou can't buy any Chinese phone now.

Although the Nokia 5110 can receive Chinese text messages, it can only receive and cannot send text messages. Text messages can only send English letters and Arabic numerals.

Fortunately, Xu Yiyang has no friends using mobile phones and no need to send text messages. As for the training class, parents can call themselves directly.

手机 The mobile phone is still a luxury product this year. Not to mention hundreds of monthly rents, the phone charges are still two-way charges. Local calls will cost a few cents a minute. If you change to another city, you will also need to add roaming charges, more than one minute.

I set up my mobile phone well, and he found another shop for advertising design, and asked if the owner would design a logo.

The shopkeeper was a young man in his early twenties, and immediately promised, asking for 50.

Xu Yiyang immediately agreed, the other party opened the old PS, and in front of him, made a watery thing: the upper part is the black font of Jiayang Education, and the phonetic alphabet JiaYangJiaoYu is added below.

"Well, what do you think?"

Xu Yiyang asked the owner: "Do you call this a Logo?"

The shopkeeper nodded and said, "Yeah, isn't this good?"

Xu Yiyang said: "I think you will use Photoshop. You must have learned and seen the world. You just made such a rotten thing and flickered at me. Are you asking too low of yourself, or do you think me too stupid? "

After speaking, Xu Yiyang said angrily, "Besides, just make such a shit, and use Photoshop? You just have to open a Word!"

When I heard Xu Yiyang say two "professional terms", the owner was suddenly surprised: "You still know Photoshop and Word, have you learned it?"

Xu Yiyang said angrily: "I have not only learned, I will use it!"

Which entrepreneurial dog did not have a part-time job in personnel, finance, administration, commerce, marketing, cleaning and art in the early days of entrepreneurship?

Who won't use Photoshop yet?

The other party realized that a knowledgeable person was here, and felt a little embarrassed at once, and said shamefully, "Sorry buddy, I don't want to fool people, mainly because we know less in Yingzhou. When I first came back to open a store, I gave them all Design it well, but they all think it's gaudy, and point out that this is the way to go, and it will become natural over time ... "

Xu Yiyang asked curiously, "Where did you come back from?"

"Yiwu." He said with a smile: "I went to work in the south when I was 15 years old. I have done everything in Yiwu. Later, I learned a few years of craftsmanship with the designers in the factory. I also worked on design for two years. came back."

He said, he took out a business card and handed it to Xu Yiyang.

逸 Xu Yiyang took a look, the owner is Li Nan.

逸 Xu Yiyang said, "You can go for a snack and design a reliable logo. I can add you some money."

"No need to add money." He straightened up and asked, "What do you want? Have a general idea? I'll get you a good one."

Xu Yiyang said: "I want half of the newborn sun and sunshine, cartoon style, with orange yellow and orange red hue, the sun is placed diagonally in the upper left corner, and then in the middle is the word" Jiayang Education ", but The font is a little thicker, and the atmosphere is calm, and then add a line of small letters below: JiaYang. "

The shopkeeper froze and said, "I understood everything before, but I didn't understand. What is the letter Jiayang and what?"

", The English word for education."

"Uh, I didn't learn English much ..."

"It's okay, you design first, and I'll show you how to fight later."

"it is good!"

Xu Yiyang did not expect that this kid really had a few brushes.

The mouse walked fast on the ancient interface of Photoshop, and the shortcut keys were clicked non-stop, and soon an oil painting style sun was designed. The light of the sun uses yellow, orange, and orange lines, and the hue feels like Brahman. High "Sunflower".

The entire logo is very good in both composition and color.

Half of the sun is in the upper left corner, so he tilted the sun 45 degrees to look more coordinated.

Immediately afterwards, he placed the four words of Jiayang Education in the middle, forming a square shape.

After the rasterization, he continued to adjust the visual effects of the font. Soon, the calm and magnificent "Jiayang Education" four words were completed.

逸 Xu Yiyang told him the spelling, the logo was basically done.

Twenty minutes after I shared it.

Xu Yiyang was very satisfied with the logo and praised: "You have such a good craft."

讪 Li Nan chuckled and said, "I'm sorry."

Xu Yiyang waved his hand and asked, "Can you make a custom badge here? The one around the neck."

楠 Li Nan nodded: "Yes, you can do the cards in your badge. I can design and make them for you, but the lanyards and plastic cases must be ordered from outside."

He said, he took a sample from the drawer and handed it to Xu Yiyang: "Look at it, the plastic shell is transparent. The strap can be 8 mm wide, 12 mm wide, and 15 mm wide. The wider the more expensive it is."

Xu Yiyang asked, "Can you add a logo?"

"Yes, yes, but to customize the logo, you have to add money."

逸 Xu Yiyang nodded and said, "What kind of belt is the widest, plus the logo and the name of the training class, at what price?"

Li Nan asked: "How much do you want?"

Xu Yiyang said, "Let's get 1500 sets first."

Li Nan asked in surprise: "So much?"

Xu Yiyang nodded.

Li Nan said: "Conscience, this thing is not expensive. The plastic case is six hairs. The 15mm strap with logo and characters is more than eight hairs. The card inside is made of colored logos for you to make better ~ www. novelbuddy.com ~ I charge you two cents, and one set for five. "

I said, adding: "If you don't bargain quickly, I won't ask you for the logo design fee. What do you think?"

Xu Yiyang nodded immediately and said, "Just as you said, when can it be done?"

"Not counting today, three days."

For three days, I made things in Yiwu and took them to Yingzhou, located in the north. This efficiency was too fast in 1999, right?

Xu Yiyang asked in surprise: "How come so fast? What courier do you use?"

"No courier is needed." Li Nan explained: "It is too slow to ship the post, it is ten days, and it is twenty days."

Then, Li Nan said, "I order long-distance buses. I send the design materials in the mailbox today, and production can be arranged there today. If it is fast, it will be done tomorrow. Provincial buses will be handed over to our local buses after arriving in the provincial capital. "

Xu Yiyang did not expect that under the circumstance that express logistics was not yet developed, Li Nan, who was located in Yingzhou in the north, could still maintain such an efficient logistics cooperation with Yiwu. It seemed that this boy really had a good way.

So, he asked Li Nan: "Can you find a manufacturer on the duty side and help me customize a batch of stationery with Logo?"

Li Nan asked: "There are many manufacturers over Yiwu. What do you want? You can tell me, and I will contact you to give you a sample picture. If you think the sample picture is suitable, you pay a deposit. Production and delivery over there, the same way of transportation, soon. "

Xu Yiyang said, "I'll make a list for you, and you can help me communicate. I will leave a phone call for you, sample pictures and quotes, and you call me."