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MTL - Rebirth in a Perfect Era-Chapter 1755 Follow-up interview (on)
Hungry isn't the first company to go online and offline.
However, it is the first in the entire Internet industry to connect online to offline with an efficiency of no more than half an hour.
Moreover, this business model greatly facilitates white-collar workers in the metropolitan area and ordinary people.
Do not want to go out to eat, just log in hungry, you can browse almost all nearby restaurants without going out, browse the electronic menu they provide, and then place an order online.
People don't need to go out, just move their fingers and sit at home or in the company waiting for food delivery.
Its on-line has raised the attention of the whole society to the Internet all at once. This is because, for the first time, people can use an Internet product to feel that the Internet can be so close to their lives.
CCTV made a special report on this new model for several minutes.
In this report, CCTV sent three groups of reporters for an exclusive interview.
A group of reporters is responsible for tracking a white-collar worker working in Zhongguancun;
Another group of reporters is responsible for following the hungry rider who delivered to the white-collar worker;
The third group of reporters went to a fast food restaurant in Zhongguancun that sells rice bowls;
The three groups of reporters tracked users, riders, and merchants, respectively, and actually experienced the entire process of a hungry service.
The first group of reporters first chose an architect named Wang Xiaolong from a software company in Zhongguancun and gave him a brief interview first.
The reporter first asked Wang Xiaolong's name and occupation, and then asked his opinion on whether he was hungry.
Wang Xiaolong's evaluation of being hungry is very high, saying that this is the first time that the Internet has really touched the real life of ordinary people. The people take food as the sky. For ordinary people, nothing is more important than eating.
Wang Xiaolong is the first group of users who are hungry, and from yesterday to today, he has ordered three meals with hungry, yesterday's lunch, dinner and today's breakfast.
He told reporters: "Have you been hungry, I can browse the electronic menus of hundreds of restaurants within five kilometers around my computer, which is much easier than finding food for myself. The lunch break was only one hour, and time was enough for us to go down the line to have a fast food, and then hurry up, so without telling you, I have been coming to this company for more than a year, and I have barely eaten in a restaurant more than one kilometer away Too. "
Then he said, "But it's very convenient now. We start lunch at 12 o'clock. I can order food around 11.40, and I can deliver it around 12.00."
"Although I'm hungry, I promise to deliver the food for half an hour, but I used it three times, each time within 20 minutes. The timeliness is still very good."
The reporter asked him: "Is the twenty-minute meal delivered to you, did it become cold, leaky, or deteriorate?"
"Of course not." Wang Xiaolong said earnestly, "I even had a little hot food in my hand. I consulted the rider. It turns out that their food delivery box has the function of electric heating, which can ensure the temperature of the meal, and The packaging is also intact and very convenient. "
The reporter asked again, "What about the price? Will ordering increase your meal costs?"
Wang Xiaolong shook his head and said, "First of all, are you hungry at this stage without the delivery fee? In other words, in this case, ordering and going to a restaurant to eat the same thing, the price is the same, but are you hungry? Full reduction of red envelopes, as well as payment discounts, will be cheaper than buying them downstairs. "
"For example, at noon yesterday, I ordered a potato roast beef bowl. The usual price of this bowl of rice is ten yuan, and I used a coupon full of 10 yuan minus 2 yuan. When I paid, I met 8 cents. The money was only seven dollars and two dollars. "
The reporter asked curiously: "Are you going to order by noon today?"
"Yes." Wang Xiaolong said, "It's too painful to eat at this time. It will take a long time to wait for the elevator. We will have to wait for a seat at the restaurant. The restaurants near us are full at noon, whether it is delicious or not. I can only wait in line to wait for a wave of customers to eat before I have a place to eat. Before, I sometimes did n’t wait for a seat, so I just bought it and came back to eat. "
The reporter looked at the time and said, "It's 11:30 now, or can you show us the process of ordering meals with the hungry?"
"of course!"
Wang Xiaolong nodded, skillfully opened the browser, opened the hungry page, pointed to the food column, and said, "Click on this food, all restaurants near me will be displayed, of course, you have to determine your own in your account in advance The address is fine. This is Tongke Building. Look here. There are hints. "
The photographer pointed the camera at the column of "my delivery address", and it did display the words "Tongke Building".
Later, Wang Xiaolong pointed to the column of the hotel and said, "Look, all the restaurants are displayed in this column. The default is the distance, which is the closest to me. You can also choose the highest evaluation or the highest sales. But are you hungry now? Just started operations, so this data has not yet come out. "
"There are also a few quick selections, such as fast food burgers, stir-fried rice bowls, Sichuan and Hunan cuisines, light diets and sweets."
The reporter asked curiously, "What type of food do you want to eat at noon?"
Wang Xiaolong said, "I order a Sichuan-Chongqing characteristic."
Having said that, Wang Xiaolong clicked on "Chuan-Xiang Cuisine", and many Chuan-Xiang restaurants appeared immediately below.
Wang Xiaolong glanced over and was interested in a restaurant called "Chuandu Noodle House". He clicked in and said, "Chuan Yu's noodles are still delicious. I don't know if their home is burning."
After ordering it, Wang Xiaolong looked at the menu and immediately found "Yibin Burning Noodles", priced at 8 yuan.
He smiled and said, "That's it!"
After that, I added it to the shopping cart, and then said to myself: "Ten dollars can be used for coupons, that is, if I add two dollars now, I will pay eight dollars."
"What to order ..."
"Yes, you can add a can of cola."
After all, he ordered the beverage category, and sure enough, there were Cola and Sprite to choose from.
Canned Coke sells for 2.5 yuan, he clicked to join the shopping cart without thinking, and then entered the shopping cart to settle.
"Ten dollars and fifty cents, you can see that a two yuan red envelope is automatically used here, so the actual settlement amount is eight and five."
Then he clicked on payment, jumped to the Alipay payment page, entered the payment password, and completed the payment.
The order completion page indicates that the meal is waiting for the restaurant to take an order.
Wang Xiaolong said: "After the restaurant confirms the order, it will officially enter the time."
Sure enough, the merchant confirmed the order in less than a minute, and the page showed that the meal would be delivered within 30 minutes.
On the other side, the reporter is in a small square outside the office building, interviewing a few hungry riders waiting for orders.
The reporter asked about their income. They said that the current base salary was 2,400 yuan, and the average salary of Yanjing during the same period was only 2,300 yuan.
In addition, riders who take orders over a certain amount have additional order commissions, and each order exceeds the two yuan subsidy.
For riders, the income of this job can easily exceed 3,000, even higher than the income of many college students sitting in the office.
When the reporter was interviewing them, Wang Xiaolong's order had been dispatched, and the riders who received the dispatch were not among those interviewed.
Is Wang Xiaolong's hungry? The page prompts that the order has been assigned to the specified rider, and provides the rider's phone to him.
So the reporter hurriedly called the rider, ready to meet him.
The rider was on his way to the hotel, so the reporter agreed to meet him at the hotel, and then immediately went to the noodle shop where Wang Xiaolong ordered.
At the noodle shop, the rider had already arrived one step at this time. At this time, the restaurant was making Wang Xiaolong's order, so the reporter interviewed the owner of the restaurant.
The reporter's first question is: "Are you hungry for access, what do you think is the best benefit to you?"
The boss spoke a Sichuan-Chongqing accent, and said with a smile: "Of course, the order has become more abundant. Our restaurant is relatively small. There are a few tables in total and we can seat up to ten people for dinner. Therefore, at noon on weekdays, the most It will take about 20 orders, and we ca n’t take it anymore, because there is no place for people to sit, and the whole day, there will be 70 or 80 orders. "
The reporter asked again: "After the access is hungry?"
"After the access was hungry, we sold 23 orders at noon yesterday, and 29 orders in the afternoon, which was terrible at night. It closed from 6 to 10 and sold a total of 57 orders. Is it just hungry? It sold more than 100 orders, which is 1.5 times ours. "
The reporter said: "That way, your income has also grown a lot."
"Yes." The boss nodded ~ www.novelbuddy.com ~ seriously said: "Before you're hungry, we can't do much business with our big stall, but we can't do more if we want to do more, but after we are hungry, We can not be affected by the size of the store, or by the speed of the guests' meals. We can continuously take orders online, and then the master who has handed over the orders after making the order does not occupy our hotel reception resources. In terms of it, it is a huge benefit. I was going to close the shop and go back to my hometown. But now, I think I can continue to struggle in Yanjing. Can I make a world out of being hungry? "
During the talk, the chef of the post-cooker delivered the packaged meal, and stapled a note paper with staples.
The note paper is printed with the order number, the content of the order, the recipient information blocked by an asterisk, and the time of the order.
The reporter asked curiously: "This order was printed by you? The master printed so much information, it took a lot of time, right?"
The boss pointed to a small thermal paper printer and said, "Is the printer and the computer both hungry and provided? They are printed automatically after receiving the order. It is very convenient. Even the supplies inside are hungry. Are you hungry? We provide free of charge for three months and supplies for three months. After three months, the machine pays 150 yuan monthly rent and supplies are purchased on demand. "
The reporter asked again: "Is this expenditure mandatory? Or is it voluntary?"
"Voluntary." The boss smiled and said, "You have to pay a monthly rent to buy a mobile phone yourself. People provide us with a computer and a printer. 200 yuan a month is also very affordable, and you can also buy a computer and printer I got to know it. It costs 4,000 to 5,000 yuan to get it all together. It's better than renting it! "
Speaking, Wang Xiaolong again said: "At eleven thirty at noon, is the architect hungry?