MTL - My Abandoned Oil Town Became a New Frontier-Chapter 434 Ice Lake Beer’s new strategy

Chapter 434 Ice Lake Beer’s new strategy

“The director said he would find a way to apply to the higher-level department. If the higher-level department does not agree, then Binghu College will apply for independent enrollment qualifications. Once it has independent enrollment qualifications, is it not normal to give more places to Binghu Economic Development Zone?

Both Yanda and Qinghua University actually did this, and most of the places were actually given to Yancheng. "

 Zhang Hancheng had an expression on his face that you should understand.

 As the leader of one of the top universities in Xia State, he knows the path of independent enrollment better than anyone else.

 On the surface, registration is based on the principle of “recommendation from middle schools, supplemented by self-recommendation from individuals.” However, whether it is “recommendation from middle schools” or “self-recommendation from individuals,” the final right of interpretation rests with the school.

 If the school gives more places to local middle schools, the number of places recommended by the school and the opportunities will naturally increase.

As a high school surrounding Ice Lake College, it naturally has advantages that other schools cannot have.

“This can indeed improve the admission rate of local students.”

Du Jianshan suddenly realized.

"Well, but the most effective way is for our economic development zone to be designated as a county-level city as soon as possible. After the county-level city is established, although I don't dare to think about Xia Guo's municipality, I can at least try to make a move. Municipalities!

  If we can get separate planned cities, we can get a lot of policies. "

 Zhang Hancheng said again.

“I don’t dare to think about separately planned cities for the time being! The GDP is only one trillion, and there is basically no hope if the permanent registered population does not exceed 5 million, and these are the two most basic conditions.”

Du Jianshan sighed slightly.

“I’m just talking casually. The next step for the Binghu Economic Development Zone depends on the director’s pace.”

Zhang Hancheng glanced at the ornaments on his desk.

Seeing this,

As if sensing Zhang Hancheng’s thoughts, Du Jianshan was silent for a moment before speaking again,

“Director Zhang, will the temporary period expire at the end of this year?”

"Um!"

 Zhang Hancheng nodded.

“Then what are your plans? Have you ever thought about staying in the Binghu Economic Development Zone? The director is not like the person in charge of other cities, so it will be fine as long as you tell me.”

 After a pause, Du Jianshan continued to ask.

"To be honest, I feel more accomplished in the past two years in Binghu Economic Development Zone than in the more than ten years I spent at Yancheng University, so I definitely want to stay. The director actually mentioned his intention to stay in front of me. , but over there at Yancheng University.”

Zhang Hancheng picked up the tea cup and took a sip, but stopped talking.

In Xia State, if a leader with a temporary position like this wants to stay in the local area, it is not voluntary. The three parties must agree and then be reviewed and approved by the organization before they can be officially transferred.

 Once one of the parties disagrees, they must return to their original unit in accordance with relevant regulations.

"disagree?"

Du Jianshan said.

 “There’s almost no hope!”

 Zhang Hancheng shook his head, and then said again,

 “By the way, what about you?”

"Me? I'm still early. Maybe the school won't want me by then."

"All right!"

 Time flies, in the evening,

The afterglow of the setting sun shines on the attic of the West Gate, coupled with the ancient city wall, the longest pedestrian street of ancient buildings in Asia, and the tourists in ancient costumes coming and going, the artistic conception is full.

to this end,

There is an endless stream of tourists admiring the sunset at the West City Gate, and the flow of people has almost caught up with the lighting ceremony of the Stork Tower.

At this time, tourists are not the only ones enjoying the sunset. In the office building of Ice Lake Brewery,

The person in charge, Lu Siming, was also standing by the window looking at the sunset, with a middle-aged man standing behind him.

The man’s name is Ma Yao. He is a middle-level manager promoted from Binghu Cultural Tourism and is now the vice president of Binghu Beer.

At this time, the Ice Lake Brewery also had a lot of changes from when it was first built.

In addition to two additional filling production lines, there are two more packaging workshops. In addition, the Qinglong North Road that was built some time ago passes through the gate of Binghu Brewery, making travel to Binghu Brewery even more convenient. , and it looks more like a large-scale manufacturer.

 “How much did we produce today?”

 After a moment, looking back, Lu Siming said.

“Mr. Lu, today’s local delivery is 20,000 boxes, channel delivery is 10,000 boxes, and online live delivery is 6,000 boxes.”

Ma Yao hurriedly reported a number.

“There are only 10,000 boxes of channels?”

 Hearing the numbers, Lu Siming frowned.

In order to increase the brand awareness and sales of Binghu Beer, Lu Siming has deployed direct sales points in various cities in Suqing Province, including Lan City, and has adopted an investment promotion model in other provinces and cities.

 The provincial agent investment promotion work has now been completed.

 Although selling nearly 40,000 cases of beer a day is considered a qualified result, Lu Siming is not very satisfied with this sales ratio.

In his view, if Ice Lake Beer wants to go global and become a truly “national” brand, it should have the largest proportion of channels.

 Otherwise, Ice Lake Beer can only be regarded as a local brand.

"Um!"

Ma Yao nodded.

“This sales volume is quite in line with our expectations. Didn’t you call those agents?”

 Lu Siming asked again. "I've already called those agents."

Ma Yao hurriedly replied.

"How to say?"

 Lu Siming looked at Ma Yao.

“The agent said that our Ice Lake beer’s current brand power is too weak, and the product structure is relatively simple and highly seasonal. If we only sell this low-margin variety, we actually won’t make much money at all.”

Ma Yao replied.

"this."

Lu Siming hesitated to speak until a moment later,

“I’m done with the brand power thing and I’ll discuss it with the leaders. Aren’t we going to hold the Provincial Universiade in September? I’m wondering if we can sponsor it and promote our Ice Lake beer.”

 “Mr. Lu, do you plan to sponsor in the form of advertising, or?”

After thinking for a moment, Ma Yao whispered.

 Speaking of last year's Ice Lake Culture and Tourism Festival, in order to appease tourists who had no place to stay, Ice Lake beer provided free drinking activities in the tent area, and the effect was quite good.

 Many tourists shopped for Ice Lake beer online after returning home.

“We will definitely have to walk on two legs this time. We need both advertising and on-site gifts!”

Lu Siming said.

“Okay, I’ll make some arrangements in advance. With my leadership style, there will definitely be no shortage of spectators at the opening ceremony of the Provincial Universiade. We need to prepare some supplies.”

Ma Yao said hurriedly.

 “That’s for sure, you can tell by looking at the movement over there at the stadium.”

Lu Siming looked back at the north side of the window.

Although Ice Lake Brewery is five kilometers away from the stadium, the buildings over there can now be clearly seen.

“As for the single product structure, do you have any ideas? We are a beer production company, relying on the water quality of the glacial lake! And beer is different from other wines.”

 After a pause, Lu Siming said again.

“Mr. Lu, those agents don’t actually mean that we need to develop more beer types, but they think that we don’t have high-margin varieties like other manufacturers.”

Hearing this, Ma Yao hurriedly replied.

 “Other categories?”

 Lu Siming’s expression changed.

"Well! High-margin varieties are not necessarily beer, such as mineral water, beverages, etc. of the same brand. There is no problem at all for us to make ice lake mineral water, and we can also make relatively niche high-margin drinks ”

Ma Yao explained again.

 “Wait, what if that’s what it’s like.”

 for a time,

 Lu Siming fell into deep thought.

 The next day, the sun rises,

At the "No. 1 Village in the World" construction site, Xu Xing had just finished arranging today's project for the construction team leader and was about to turn around and go to the stadium when he bumped into Feng Shuyu.

 “Uncle Feng!”

Seeing the situation change, Xu Xing hurriedly said hello.

 In recent times, he has basically been leaving early and returning late, and has spent much less time meeting the villagers of Binghu Village than last year.

“Xiao Xu, are you going to the stadium?”

 Feng Shuyu asked.

"Well! The construction work there is very urgent right now, and we can't do without people."

Xu Xing glanced at the construction site behind him.

Since the ancient building construction team has always used experienced workers, many simple things no longer require his physical presence, and the construction team can handle them themselves.

otherwise,

 The time required here is no less than that at the stadium.

 “Okay, let me make this short, I have something to do.”

Feng Shuyu said immediately.

"You say!"

"Your aunt's cousin has a granddaughter named Ling Feifei. She is twenty-three years old. She is very beautiful and down-to-earth. She is currently in her second year of graduate school at Xia Guoren University."

Feng Shuyu actually took out his mobile phone while speaking.

“Wait, Uncle Feng, what are you doing?”

Seeing this, Xu Xing was stunned.

No matter how Feng Shuyu looks now, he doesn't look like a "good person".

"Oh! You're overthinking it. I'm not introducing you to someone. This Ling Feifei is very interested in ancient architecture and very talented. Do you think you can take the time to give her some pointers?"

While Feng Shuyu handed the phone to Xu Xing, he took a deep look at Xu Xing.

 (End of this chapter)