MTL - Korean Entertainment Kpopstar-v2 Chapter 563 Never touch portrait rights

Sitting in the car, Junsu sent a message to Sika. If it weren't for the sudden mention of 'Little Crystal' by the previous agent, which reminded him of her sister, Junxiu would have really forgotten about Sika. Because the release of SOLO is also very nervous for him. After all, it is his first official return in Japan after his solo flight. In addition, many people in the industry are very curious about his music. Together, Junxiu is also feeling the pressure.

So after the announcement of the MV, he was busy watching the evaluation of his music by the outside world, so he forgot Sika's contribution to this album. If it wasn't for the agent's mention of him, he still hadn't remembered, this? It made Junxiu feel a little indebted to Sika in his heart. After all, they did not charge any fees for free running before and after running for more than half a month. After the album was released, there was no greeting or thank you. This is a bit hurtful to think about.

After Junxiu sent a message to Sika, she quickly replied: "Did you figure it out? I think you are too busy to forget me. It's really sad." Sika's reply was also With a joking nature, she is also a singer herself, so she knows exactly what it is like to be busy, and naturally she doesn't mean to blame Junxiu.

"I'm sorry, you know, this album is very important to me. I'm busy with the promotion every day, and my head is dizzy. It's true that I was negligent, sorry!"

"Okay, I don't blame you for anything, don't I know how much you've been bothering with this album? I've already returned to Seoul, the day after your MV was released, and things on my side are pretty good too. A lot. The sunglasses manufacturer, I have already contacted, just like you suggested, I first made a website to test the water. However, I am quite hesitant now..."

Sika put an ellipsis after the hesitation, it seems that there are many things that make her tangled. Junxiu did not choose to continue replying by text message this time, but called Sika directly: "Tell me, what difficulties did you encounter?"

After Junxiu's call, Sika was also in a good mood. She actually wanted to call Junxiu for consultation a few days ago. It's just that Sika thinks that Junsu is busy with publicity, and she is embarrassed to disturb him. So the first sentence I picked up when I picked up the phone was: "Aren't you busy, oppa?"

"Well, I just finished today's shooting, on the way back. Tell me, what is it that makes you so tangled?"

"Oppa, my website is ready, and now I will wait for the manufacturer to make samples and put it on the shelves. But isn't all online shopping displayed by models, I..."

When Sika said this, Junxiu understood her tangled point. The product display sold on the Internet could not just put a sample on the shelf after shooting, so she needed to be a 'model', but the model she paid for was her. Is Jessica of Girls' Generation any good? Of course not. She is not only an artist, but also the object of attention in the fashion circle. She brings her own products to the best publicity and display.

But when she and Junxiu chatted about the sideline last time, Junxiu told him that their portrait rights are in the company's hands and must not be used indiscriminately. Once she uses the portrait rights privately, it will be a lawsuit . It's like Taeyeon, she still runs an optical shop at home, and she has never done any 'show' for her glasses. She can use her photos at home, but it's definitely not a 'display' photo about products, and Taeyeon's family never thought of using Taeyeon's fame to open a branch, create a brand or something. If she doesn't cross the line, the company will naturally not care about it.

But Sika didn't know whose suggestion she listened to, but she actually had the idea of ​​showing her products as an endorsement. She knew that it was absolutely impossible to use "official promotional photos" for product promotion.

So before Sika finished speaking, Junxiu immediately interrupted Sika: "Don't think like that, it will only cause disputes between you and the company. You can play side balls, such as You can use your private photos on the cover of your brand, but you must not take official promotional photos for each product. Because promotional photos are equivalent to endorsements, you must know that endorsements require the company to see the revenue. You have surpassed the company itself. If you take such a photo, even if it is your own brand, it means that you are taking a private job, so you must not do it. Do as I said, you can use your photo for the cover of the brand, and the model inside the product must be displayed. Can't use yourself."

Sika knows that she must not have a conflict with the company. If it breaks out, it will be like a bomb. So Junxiu's suggestion calmed her down: "I see, let's think about the model here."

"Well. I heard Xiao Crystal endorse the sportswear Puma today?"

"I don't know. Our two sisters rarely talk about work. Aren't you in Japan? How did you know?"

"I am also an endorser. I still feel strange when I receive this endorsement news. Have the sports brands figured it out recently? How did they start using celebrity endorsements? Isn't it always the athlete who uses it~www.novelbuddy.com~athlete endorsement The contracts are not long. Jin Yaner has endorsed so many products in 10 years, and two out of ten manufacturers who have renewed contracts after two years are good. Their timeliness is strong, but they are still much worse than celebrities. Moreover, sports brands have all been snatched by international big-name athletes, but domestic athletes don’t get much.”

Although Korean athletes have a high reputation and status by the public, the monetary benefits they get are not as good as those of artists and idols. Even if you compare the income of big-name athletes and big-name stars, it is completely impossible to make a direct ratio. The Queen on Ice, Jin Yaner, has been so popular for 10 years and has so many endorsements, but her personal income in one year is not as much as that of BIGBANG members, let alone more handsome.

Junsu really wants to say that Jin Yaner earned more in that year than your Girls' Generation earned in six years. Because she doesn't have a brokerage company and doesn't need to share, the amount of the contract is all her personal after tax. And in 10 years, the endorsement fee for her commercials was 1 billion won! At that time, Junsu was not only out of the top contract, but also for general commercial shooting, and the highest contract fee of the manufacturer was only 1.4 billion won. The most important thing was that he had to deduct the share!

Of course Junxiu didn't talk to Sika about making money, but followed her words: "That's what I mean, sports brands are all looking for big international athletes, why suddenly started looking for idols? Are you saving money? ?"