MTL - Investment Life-Chapter 178

Since it is the season when high-level officials gather at the end of the year, how many important issues will naturally be discussed? Chen Yuanming has also become a meeting arrangement like a wheel battle, and also thanks to the fact that General Feiyan can be alone, and there is also Li Fanghua, a capable assistant Coordination in the middle did not crowd things together.

But two days later, several core executives became guests of Chen Yuanming, and naturally the details of Feiyan game console were also discussed.

"How to sell game consoles in China?" Facing the enquiries of the three big brothers, Yu Yongan blinked, and then suddenly grinned, "Of course, add a keyboard!"

"You ..." Meng Lisheng was so stunned that he was strangled, and glanced at the other side with annoyance. "Selling a learning machine is still addictive?"

He didn't forget the two machines that Chen Yuanming sent to the door that year. Yu Yongan didn't just make a lot of money by the idea of ​​"red and white machine + keyboard". Now he got the idea of ​​the game console again.

But Yu Yongan grabbed that ridiculous smile on his face, "Don't say that, I really think that the keyboard is the easiest way out for Chinese home consoles. Why did you choose to launch a learning machine in the first place? The thoughts of some parents have been passed down through the scientific examination system for more than a thousand years. It is the instinct of the Chinese people to look forward to becoming a son and a daughter to become a phoenix. This demand is completely contrary to the nature of children's games. Repair the boardwalk in the dark. "

After that, he took the folder aside and took out a stack of documents. "In fact, I have also done some investigations and studies these days. Since the 1980s, the demand for games in China has increased by hundreds of times, whether it was originally The Tetris game console, which is currently imitating the Nintendo gameboy n-in-1 handheld, has amazing sales in China. This is still a simple small game machine. If you consider the cassette system of the learning machine, the consumer group of the entire game console is the most popular. At least on the scale of ten million. "

"In addition to these well-known game consoles, plus computers and digital products, such as electronic watches, electronic dictionaries, PHS, and even the upcoming business pass, the entertainment functions hidden under these products should not be underestimated. .No one can obliterate the nature of this entertainment, no matter how blocked it is, there will always be a break in the embankment. "

Chen Yuanming looked at the data in the data, and he was a little surprised. Not to mention, just the block machine with only a single Tetris function, the annual domestic sales are in the scale of several hundred million. You must know that the block machines currently on the market are mostly tens of blocks, and this amount is almost a steal. Just as profitable.

"Therefore, our game consoles cannot follow the simple 'game' route. We must integrate the game into entertainment and make it one of the less eye-catching features, so that we can hide the soldiers and the people." Yu Yongan smiled at Meng Lisheng. "Meng Dong, if I'm not mistaken, isn't it difficult to add a keyboard and mouse to the game console?"

Meng Lisheng no longer laughed at this time, nodded while turning the data, "You are really well prepared ... Yes, the mouse and keyboard are just a debugging and interface distribution problem."

This did not exceed Yu Yongan's expectations. After all, he was also a technical staff with a serious academic background and had considerable skills in research and development. Even if he switched to management sales now, he could guess about it by looking at the machine configuration.

Turning his head again, he threw Chen Yuanming a second question, "Now the games of Eagle's Nest Alliance are mostly computer games, right?"

At this time, Chen Yuanming also understood Yu Yongan's meaning and couldn't help smiling. "Computer games are the main focus, especially for companies like Blizzard and Ximu, which are basically pure computer game companies."

"That would be just right." Yu Yongan gave the conclusion without any ambiguity this time. "The most basic operation of the so-called real-time strategy game is to use the keyboard and mouse, especially the mouse. It is not easy to replace this function with a handle. But on the contrary, instead of thinking about how to improve the handle, you can directly transplant the two. Isn't everything easy to solve? At the same time, the price of a home console is no more expensive than a computer. For those without a computer, For those who want to play games, it is estimated that the temptation is greater than expected. "

Chen Yuanming nodded slightly and turned to ask two pure technical staff around him, "Is it possible that a real-time strategy game can be transplanted to our console with this thinking? After all, the game console is not as big as the computer's memory ..."

"Of course!" "Absolutely no problem!" Almost in unison, Meng Lisheng and Yan Qiaosen gave the answer at the same time. Looking at each other with a smile, Meng Lisheng opened his mouth first.

"After all, the function of the game console is different from that of a computer. It does not require such complicated computing power, and the upper limit of the bandwidth is fully given." After thinking about it, he changed it more simply, "If the game console is a ten-headed lame pull Ten big cars, then the computer is ten horses of a thousand miles. Although the mule is not as good as the thousand horses, the victory is simple, and no matter how great the horse is, the heavy task will be overwhelmed. With the current game size and computing requirements, game consoles are adequate for all computer games. "

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Yan Qiaosen added the sentence, "Not only is it capable, with the graphics card, a service that is dedicated to screens, it is said that when the portability is not good, we can improve the picture quality. This time we spend real money on the central processor and graphics card. Many of them are compatible with the upgrades that may occur in games for at least 3 or 4 years, so playing a real-time strategy with a game console will not only have no obstacles, but also say that the picture quality will be better. "

With these replies, it can be said that both the idea and technology have matured. China is always a coveted big market. Today's game consoles have exceeded the capabilities of most pirates. If you look at the lessons learned from Feiyan, there are basically no enemies in terms of product possession. And this simple keyboard can solve the dead end in "morality". In China, multi-function is really an annoying vocabulary. Even if the price is a lot higher than the vcd machine, it should not worry about selling.

After looking down and thinking for a while, Chen Yuanming smiled. "Then our host should not be named" Game ". In the future, it will be collectively called" Home machine ". The full name can be replaced by the name" Home Entertainment Center ". The main The function promotion has also been changed to be fun and educational, emphasizing that it is suitable for the whole family to use, can watch vcd discs, can practice computer-related **** operations, can play puzzle games, and is suitable for users at any stage. "

If it was a theory just now, then it is the practical program. Yu Yongan nodded and took out the book, and quickly remembered it. According to this statement, I am afraid that the general layout of Feiyan will start from today. If everyone is used to a multi-purpose product like Feiyan, no matter who broke into the country in the future, they want to talk to them. I'm afraid I have to fold my fingers. When the era of soaring Internet speeds mentioned by Chen Yuanming is coming, perhaps this home host can directly replace the computer function.

Meng Lisheng obviously felt the same way, "Let's really grab the ground with the computer. With this home machine, those who are purely for games, I am afraid they will turn to our arms."

Isn't it? Now that the computer does not have a configuration below 10,000, and then buy a high-profile brand machine, I am afraid that 20,000 will not be able to beat, with a home machine, who would want to hang on the tree of the computer? I am afraid that by then, a computer such an uncontrollable weapon will become a serpent beast in the hearts of parents.

"What about Europe and the United States?" Yan Qiaosen frowned. "If I do the same, I'm afraid the pressure will be greater."

"Europe and the United States do not need to use keyboard offensives. It is not a smart idea to confront those computer groups." Chen Yuanming shook his head with a smile. "Europe and the United States should focus on comprehensive game research and development. As long as Sony's PS is present, it will be profitable to sell consoles. It ’s not until the big money that games on consoles are the top priority. I ’m afraid I ’m going to discuss with Japanese companies again this time. ”

Although this sounds terrible, a few people did not show their fear, but they were a little eager to try. You must know that several major Japanese game companies have been stolen by China, and their cassette game machines have basically been reprinted over and over. Don't mention the handheld. Facing such a turbulent piracy market, their energy will naturally not be focused on it.

But Feiyan is different. In the United States, software is the mainstay, and in China, hardware is the most important. As long as the sales volume can remain high, it is a stable and profitable business.

Looking at the expressions of the people present, Chen Yuanming leaned forward slightly, aggravating his tone. "Since we have such a goal, what we mean by entertaining and entertaining cannot be a mere empty word. We must add more teaching software year-on-year. Pure imitation is to create some excellent puzzle games. The demand for this software is not limited to the output of Feiyan or Eagle's Nest Alliance. It can also be expanded to other software companies to make them used to serving our platform. This can not only pull the industry chain, but also greatly encourage the purchase and use of genuine copies, making it a habit. After all, for most parents, investment education is just a need, the real puzzle and education software are constantly updated, but also It will make them believe that the Feiyan home machine is different from that 'learning machine' and has more positive potential. "

"Oops." Yu Yongan grinned. "Why do I think my face is a little bit flustered."

Everyone in this room laughed. While Yu Yongan laughed happily, her heart was not a little embarrassed. He can also be regarded as the father of domestic learning machines, but since leaving the original company, there has been no change and growth of learning machines. If it is not a brand effect, I am afraid that it will be overwhelmed by the torrent. Just a brand, how long can it last? In this rapidly changing age of science and technology, it is estimated that it will not be able to support it for several years.

His original boss was a good man, but he was not a good businessman. Sighing in the bottom of his heart, Yu Yongan left these behind.

"In the next few years, home appliances will become our effective transition product between vcd and dvd machines." Chen Yuanming's voice became more stable and clear. "When the dvd industry chain is truly mature and transplanted to China, it will be The development of the second-generation home machine. The two lines are not contradictory. As long as we have a good grasp of the standards, there will never be a vacancy in our market. People will gradually become accustomed to this kind of electronic products. Keeping 'and' trends in mind is the key to our brand's roots in China and the world. "

"Competitiveness is not only product performance and technical strength, but also soft power such as packaging, supporting equipment, marketing models, etc. We have not done enough in this area. We must increase investment in this area. Better than us, we To look better than him; To look better than us, we are more practical than him; To be more practical, we have to win at least in terms of cost-effectiveness. Never treat consumers as fools. Only by meeting their needs to the greatest extent can there be Our living space. Take this as one of our corporate culture. "

(End of this chapter)

The author has something to say: Hey, let ’s take it one by one, time does not wait for people xd