MTL - Internet 2010-Chapter 51 Confucius and Butterfly

Zhang Xiaolong is very annoying now.

From the development of foxmail to the acquisition of foxmail by Penguin, several years have passed.

Today he is in charge of product development for Penguin Mail.

From being a client of foxmail to being a web client of penguin mailbox, he also experienced many difficulties at the earliest.

Either because the team is inexperienced on the web, or the product needs to fit the entire Penguin system.

After all, as the acquiree, a large number of functions and logic in foxmail need to be integrated with Penguin mailbox accordingly.

In the middle, Zhang Xiaolong spent a lot of energy.

But now, the Guangnan Research Center has reached a bottleneck period of development unknowingly.

Zhang Xiaolong can clearly feel that as a social tool, the ceiling of the mailbox has been reached.

In order to break through this bottleneck, he tried a lot of new function development.

At the beginning of this year, he took the whole team to develop a new function for Penguin mailbox - "reading space".

This function itself is actually a mode of a bib.

It can be used to follow and subscribe to major website blogs, and can send messages to broadcast.

In the recently developed version of "Reading Space", he deliberately added a function to bind the heart wave scarf.

Many kinds of things are to increase the user activity of Penguin mailbox.

Zhang Xiaolong picked up his Jian brand cigarette and walked outside the building.

"In the final analysis, as a social tool, email has not kept up with the times. Creating a reading space and imitating the information broadcast of the scarf may be effective in a short period of time. After a long time, the data will eventually fall back."

He was talking to himself.

On the other hand, he thought that another Penguin team was already developing the scarf and was ready to fight.

"The heat of the scarf can't be rubbed off. If this mailbox is played with flowers, it will still be a mailbox."

Zhang Xiaolong shook his head, and his daily complaints returned to complaints, and he had to continue working if he didn't.

He took out his mobile phone and sat on the bench, turned on the angry chick, and prepared to play two games to free himself.

"This author is a bit interesting. Stupid and cute are the primary productive forces, the game mode is simple, plus point value incentives."

After playing four or five games, an advertisement popped up in the game.

Zhang Xiaolong saw that the content of the advertisement was very simple. It was a beautiful soft girl holding a banana and posing in a provocative posture to eat a banana.

The slogan below is more direct, "Everything you want is here."

"Sin, sin, I'll click to see."

Under the 2g network, the download speed of the mobile phone is really not flattering.

After downloading and installing, Zhang Xiaolong opened the app.

"..."

It's just an application market application, so the advertisement is too ambiguous.

Zhang Xiaolong couldn't help laughing, laughing at himself, "A forty-year-old person can't get rid of Confucius's word for food."

But when he studied it carefully, he felt some careful thoughts in this advertisement.

If you really want to say that he violated the rules, there is absolutely none, but if you really want to say that he is ambiguous, it is entirely the audience's own imagination.

However, whether it is advertising creativity or slogan, it is very suitable for the product itself.

Such an advertisement that does not even count as a borderline ball is frantically arousing some potential needs in the user's heart, so as to achieve the purpose of publicity.

"interesting."

......

Six pm.

The banana ad, distributed via Angry Chicks, works perfectly.

The total installed capacity broke through the 200,000 mark in just a few hours.

Lu Zhou looked at the data with a look of joy.

"Xiaotong. Nice job!"

"..."

At this time, Tang Yutong didn't know whether Lu Zhou was praising her for pulling an angry chick, or praising the effect of her advertisement.

And when she thought about the back, her mind became a mess.

"You shouldn't have been on the pirate ship of the senior in the first place!" Tang Yutong thought to himself.

She hummed in shame and shame.

Lu Zhou went on to say, "Well, yes, the click-through rate of the ad is as high as 25%. It doubled directly on the average basis. The credit is still yours."

When Tang Yutong heard it, he stood up with a bang, waving a pink fist on Lu Zhou's body.

"Stop advertising. Whoever said I was in a hurry!"

ho!

In one sentence, the thunder fell, and Lu Zhou threw coins in one fell swoop.

Meng Xiaoqin couldn't help laughing when she looked at the noisy two people.

She walked to Tang Yutong's side and couldn't help rubbing Tang Yutong's face with her hands, "Hahaha. Blame me. Blame me for instigating you."

"..."

After a while, Lu Zhou said with a serious face, "Okay. The past is over. Let's summarize the situation. Zhou Wen, tell me."

During this period of time, Zhou Wen had been assigned by Lu Zhou to the data analysis work, so Lu Zhou no longer asked how the overall data came.

Even with the report, he also threw it to Zhou Wen.

Zhou Wen took the report he just printed out and started talking to everyone.

"We ran a banana ad on Angry Chicks at 2pm this afternoon. Details are as follows:

The total installed capacity is 200,000, the advertisement display volume is more than 800,000 devices, and the click-through rate is 25%.

Among them, the bounce rate of ads…”

On the side, Wang Zhengye didn't know if it was a convulsion or something, "That's because 800,000 people watched Xiaotong eat bananas?"

Lu Zhou secretly said, "My darling. Do it well, don't irritate Xiaotong."

Since the optimization of bananas, Wang Zhengye thought of an idea similar to the rice UI, and Wang Zhengye's brain has become more and more brilliant.

Lu Zhou also felt in his eyes, UU reading www. uukanshu.com is a guy who doesn't talk much and looks a little boring. Sooner or later, he will become a general.

But your aura is bright, don't turn your mouth too fast!

At this time, Huang Dong also took over.

He stammered and said to Wang Zhengye, "That's more than that. I just opened my scarf, and 'Banana Goddess' was on the hot search..."

Meng Xiaoqin said, "You two fools, don't say a word."

At this time, Tang Yutong was already too ashamed, and the size unconsciously decreased a bit.

Of course, the inner sense of achievement is still there.

As for the effect of this advertisement, although Lu Zhou had certain expectations in his heart, the result in front of him was unexpected.

He expected that the advertising effect was good, but it was only reflected in the installed capacity.

In an instant, the hot search on the scarf can smash his face, and he can only feel that Tang Yutong is really a lucky general.

And once a certain topic is formed in the current hot scarf, there is no doubt that the banana market will usher in an explosive growth in the next few days.

Lu Zhou looked at the people who were laughing in Menggu, and also sighed, "The ancients did not deceive me."

And everyone in Dream Valley celebrated the success of the first day of the banana market with laughter and laughter!

However, Lu Zhou ignored a fact.

As a rebirth, he has long been accustomed to the ambiguous promotion of the future Internet.

Therefore, Lu Zhou instinctively chose a convenient way to advertise the banana market.

On the other side, in another corner that Lu Zhou did not know, a forty-year-old man also clicked on the advertisement of bananas.

A topical product that should have been born at the end of this year, under the influence of Luzhou, has quietly moved ahead.