MTL - Back To 1995-Chapter 1066 Beat the master to death

  Chapter 1066 Beating the master to death with random punches

  Different from Song Yang, Hanke bet all of the Steinbrenner family on Bruno Yankee Sports Company.

  For Song Yang, investing in the Yankees and establishing the Bruno Yankees Sports Company is more of a icing on the cake, but for Hank, he is betting on his wealth and life.

   "Song, I hope that Bruno Yankee Sports Company can become a real player in the sports industry, instead of a "spectator"!"

Hearing this, Song Yang couldn't help but sized Hank up and down, and then rubbed his brows. Song Yang looked at Hank's posture, and it was obvious that he was going to come to Boda. A team club, or the copyright of a certain league, costs hundreds of millions or even billions of dollars. Hanke probably won’t come to his door. The dollars earned by Bruno Yankee Sports from selling Internet lottery tickets are definitely enough. used.

Song Yang can also guess Hanke's thoughts. Seeing those companies that belong to Song Yang's camp, ICQ and Alcatel mobile phones will not be mentioned. The large mergers and acquisitions of tens of billions of dollars are emerging one after another, and the market value and valuation of several of their companies have exceeded 100 billion dollars.

   Immediately before our eyes, there are RICK Group and Baker Hughes Energy Company, who are also buying and buying like crazy, and their valuations are going up. If Hanke and the others are not greedy, it would be self-deception.

They are all from the same big benefactor, and everyone eats in the same trough. Seeing that ICQ, Alcatel Mobile, RICK Group, and Baker Hughes Energy Company are all full of food, the presidents and executives of these companies, They have all turned into big shots, it's strange that Hank and the others have no idea.

   "What's your idea?!" Song Yang asked Hank.

   Hank Steinbrenner had a hard time. He waited for this opportunity to meet Song Yang, but he knew he missed it. If he wanted such an opportunity again, he would never be able to wait again.

   "If the current plan is followed, the Bruno Yankee Sports Company will not change much in the next ten years.

  Maybe you may have a good life, but you can't become a "big player" in the sports industry! "

   "I want Bruno Yankee Sports, into the sporting goods business!"

Hank Steinbrenner gritted his teeth and said directly to Song Yang that he wants Bruno Yankee Sports Company to enter the most upstream industry of the sports industry chain, the sporting goods industry, which is to produce and sell various sports equipment such as sneakers and jerseys !

TV stations, why can they pay copyright fees of tens of billions of dollars a year to the major leagues? There are people who do everything in this world, but no one does business at a loss. It shows that he is confident that he can earn back the copyright fee, and earn more. The biggest income is definitely the advertising sponsorship fee of the sporting goods company.

Sporting goods companies are the big sponsors of all sports events. Without the crazy smacking of the big sporting goods giants, TV stations can't pay copyright fees, athletes can't get endorsements, and a league can't be popular. , Who is willing to do things that don't make money? !

Now the two biggest giants in sporting goods are Nike, Adidas, and Bruno Yankee Sports Company. If they want to enter this industry, the targets are basically these two companies. It is impossible for them to bow their heads and be younger brothers.

After speaking, Hank waited anxiously for Song Yang's decision. Letting Bruno Yankee Sports Company enter the sporting goods industry is definitely a risky move. If you win, you will have nothing to say. Although this business does not have the luxury of RICK Group The business is so lucrative, but the profit is also quite high. As long as a running shoe is labeled with a famous brand, it can directly have a 50% premium or even more than double the price of the same type of products from other brands.

But the risk is also great. If you decide to enter the sporting goods industry, you will become enemies with Nike and Adidas. With their huge influence in the sports industry, Bruno Yankee Sports Company will face enormous pressure, and you will lose everything if you are not careful. !

One thought of heaven and one thought of hell, before Hank came to see Song Yang, he was also entangled, but after this idea was born, it was like weeds growing wildly in Hank's heart, especially after seeing the big money of Baker Hughes Energy Company. Hank couldn't hold back anymore.

  If Bruno Yankee Sports Company can get the resources and support of Baker Hughes Energy Company, then Hank feels that Bruno Yankee Sports Company is absolutely qualified to compete with sports giants such as Nike and Adidas.

   After waiting for a long time, there was no response from Song Yang, which made Hank uneasy. When he raised his head, he saw Song Yang's eyes, as if he was on the court again.

   Seeing this scene, Hank couldn't help but feel a little discouraged. He also felt that his idea was a bit too whimsical. This would make too many enemies, and it's hard to predict whether it can be done.

  But at this moment, Hanke suddenly heard Song Yang's words, "Since you want to enter the arena, play harder!"

   "The effect of creating a self-owned brand is too slow. Bruno Yankee Sports Company can't give up its own brand, but it can seize the market by acquiring other sports brands, such as Puma, Reebok, Fila, and Under Armor!"

Beat the master to death with random punches, Reebok, Puma, etc. If one family can't beat Nike, then the two will go together. Once a sports company enters the arena, it will buy, buy, buy all the way, and launch a whole set of combo punches at the opponent. If you have a beautiful knife, then you have earned it!

   "In addition to acquiring sports brands, Bruno Yankee Sports can also enter the sporting goods retail industry by acquiring Dick's, Decathlon and other sporting goods retailers."

Now that you have already entered the market, you don’t need to hide anything. You can directly acquire sports brands and sporting goods retailers and enter the entire industry chain of sporting goods. Retailers of sporting goods like Dick’s and Decathlon may seem inconspicuous, but within a year The revenue can also earn tens of billions of dollars. The profit is not high, but the market is occupied.

Once the offline retail channel is occupied by Bruno Yankee Sports Company, the Internet and online e-commerce platforms, eBay, and Amazon are also owned by themselves. Both online and offline are blooming. Nike’s competitors don’t even have channels to sell goods. Fight Bruno Yankee Sports, Tactical Fallback!

  “After acquiring Reebok and Puma brands, Bruno Yankee Sports Company can cooperate with Bell Labs and Apollo Space Exploration Company to develop a new generation of ergonomic air-cushioned sports shoes.

   In addition, you can support the NBA spokesperson and grab the new generation of NBA stars such as Kobe Bryant!

   If necessary, Bruno Yankee Sports Company can acquire a football team, and let the brand of Bruno Yankee Sports Company become the sports goods sponsor of the Football League! "

Today's Nike is not as invincible as the later generations. A company behind several companies is out of breath. It has two trump cards in its hands. One is in air cushion shoes, allowing it to secure its position as the leader of sports running shoes. The second is to bet on Jordan. With the name of Air Jordan, Nike's influence quickly spread to the world. In the American market, the limelight has already overwhelmed Adidas.

But no matter how strong it is, it has not yet reached the point where it cannot be resisted. Nike claims that the shoes use black technology, and it has black technology. Bruno Yankee Sports Company, which has Bell Labs and NASA brand authorization, does not have it. Isn’t it just a tall gimmick? Well, the brand shoes of Bruno Yankee Sports Company can also promote the use of space technology. It is a NASA joint model and was developed by Bell Labs with the participation of several Nobel Prize winners in physics. Is this too much publicity? !

Looking for a spokesperson in the NBA, Bruno Yankees Sports Company directly poached stars such as Kobe, James, Carter, Iverson, McGrady, etc., directly cut off Nike's NBA luck, and then grabbed the sponsorship of the NFL. In the industry, it is still unknown who will win the game!

  (end of this chapter)