MTL - Back To 1995-Chapter 1024 spring is coming

  Chapter 1024 Spring is here

  Hearing Song Yang's sky-high asking price, even Bernard Arnott, who had already made enough psychological preparations, couldn't help showing veins in his hands. He felt that Song Yang was about to evacuate the LVMH Group.

  The so-called Global Fund for the Protection of Rare Animals established by RICK bought a stake in the LVMH Group, and it was short of saying the words "cut leeks" directly, without pretending.

What does it mean to supervise the use of rare animals and special raw materials by luxury companies? Once the Global Association for the Protection of Rare Animals becomes a shareholder of those luxury companies, it will be able to give pointers to luxury companies as a shareholder, or even directly Intervention is equivalent to losing any secrets in front of RICK. More importantly, every year's dollars will be distributed to the Global Association for the Protection of Rare Animals. Who knows, will this money fall on RICK? The group's hands were divided...

   "If you want to take away brands like Givenchy, Guerlain, and Lowe, RICK might as well acquire the LVMH Group!" Bernard Arnott said coldly.

  Song Yang couldn't help laughing when he heard the words, "President Arnott is joking, but if President Arnott has the will, I think Wall Street institutions will give their all to help and let the two companies merge!"

Although Song Yang was speaking in a joking tone, Arnott felt chills in his heart when he heard it. He felt that what Song Yang said might not be true. The Wall Street institutions wished that RICK would acquire the LVMH Group, so that Wall Street would directly occupy With the global luxury goods industry, you can cut leeks unscrupulously.

   With a muffled snort, Bernard Arnault didn't dare to talk about it anymore, for fear that if he talked about it again, he would really tear up the LVMH group.

   "Song, I want to end the dispute between LVMH Group and RICK. You know, it is impossible for LVMH Group to give up so many brands!"

  Bernard Arnott knew that if he came here today, he would be cut off a piece of meat, but he didn't want to hurt the LVMH group, and half his life was gone.

"Arnault," Song Yang looked at him, "the last acquisition of Gucci, and the acquisition of Estee Lauder this time, RICK Group paid a huge price, borrowing a lot of dollars from Wall Street institutions and overseas consortiums. It needs to be repaid, RICK must get Givenchy, Guerlain, Celine and other brands!"

  Song Yang blamed LVMH Group for these two large-scale mergers and acquisitions. Whether it admits it or not, it has to find a scapegoat. Otherwise, how can we explain RICK's debt that is about to break through the sky.

   As compensation, it is not too much to take away several major brands of the LVMH Group as a wallet to make up for RICK's losses? !

   "LVMH Group, can only give up Celine!"

  Knowing that being plucked was inevitable, Bernard Arnott wanted to minimize the loss.

  "The three brands of Givenchy, Guerlain, and Céline must be given up. RICK is willing to pay a purchase price of US$3 billion!"

Song Yang and Bernard Arnault kept arguing for a while, and Song Yang also made concessions, not asking to take away so many brands of LVMH Group at one time, but still wanted to take away the three major brands of Givenchy, Guerlain and Céline .

The name of Givenchy is all because of Audrey Hepburn. No matter what the relationship between Hepburn and Givenchy is, a "Roman Holiday" will make the Givenchy brand famous. This is one of the most well-known brands under the LVMH Group. one.

And Guerlain, together with Donkey and Dior, has become one of the most profitable brands under the LVMH Group. Givenchy and Guerlain, one is well-known and has room for hype, and the other is cutting leeks. In comparison, Celine can only It can be regarded as a casual brand, but its current popularity is far inferior to the previous two brands. It will take a few years before the brand can be erected. Luxury brands have this advantage, just like old wine. They are not afraid to release them, as long as they are properly publicized, The longer the time, the more it can blow up...

  The purchase price of 3 billion U.S. dollars is really almost the same as Bai Jian.

   "4.5 billion dollars, if RICK wants to take Guerlain and Givenchy, he must pay more than 4.5 billion dollars, LVMH Group demands cash!"

Seeing that Song Yang did not let go, Bernard Arnott said slowly, LVMH Group can give up Guerlain and Givenchy, but he wants to get a large amount of cash flow, and now LVMH Group is short of money , Arnott needs a large amount of cash to maintain the operation of the LVMH group.

The loss of Guerlain and Givenchy really made Arnott feel a little distressed, but it doesn't mean that the LVMH group will not be able to survive. There are so many luxury brands. The LVMH group is now preparing to acquire Fendi, and it will be fine in the future After acquiring a large number of brands such as Monet, Bulgari, Nuoyu Piya, and Reposi, Bernard Arnault is confident that these brands will become the next LV and Dior. This is the king of luxury goods!

   "In addition, the LVMH Group will become one of the founding members of the Global Luxury Association and the Global Fund for the Protection of Rare Animals!

  In the future, the LVMH Group should also enjoy the right to distribute the proceeds of the Global Luxury Association and the Global Fund for the Protection of Rare Animals! "

   Bernard Arnott continued, Song Yang understood at this time why Arnott was willing to let go, but Song Yang also saw Arnott's vision.

For a while, Song Yang also hesitated a little. It is certain that LVMH Group will join the Global Luxury Association, but let it also become a founding member, participate in the formulation of the rules of the luxury industry, and join the spoils conference, which makes Song Yang a little hesitant up.

As if seeing Song Yang’s hesitation, Bernard Arnott said, “Song, the rules of the luxury industry cannot be decided by RICK alone. Only the rules jointly formulated by LVMH and RICK can be used in America, Europe There are other overseas regions through.

  RICK Group is in charge of America, and LVMH Group can guarantee that the rules and orders formulated by the Global Luxury Association will be implemented in France, Europe and other places. RICK needs the support of LVMH Group! "

Arnott looked at Song Yang with a burning gaze, and made no secret of his ambition. He was planning to let LVMH Group and RICK share the world of the luxury industry. In the future, the luxury industry will only be divided by two empires, LVMH and RICK. The luxury goods industry, and the rest of the brands, are cut leeks...

This is the purpose of Arnott's visit today. Compared with becoming the rule maker of the luxury industry, mastering the right to speak in the luxury industry, losing a few luxury brands and losing a lot of money is nothing at all. What is lost today can be doubled tomorrow!

Song Yang looked at Arnott, and it was indeed as he said, with RICK's current body, it is impossible to monopolize the luxury industry, and if he joins forces with LVMH Group, the world's first and second luxury giants If you hook up together, you can put Kering, Richemont, Hermes, Prada and other brands under your body. Even if you formulate outrageous rules, you can still beat other brands with your fists.

   I have to say that this world is sometimes so grotesque. Yesterday we were screaming and screaming, but today we are sitting together and discussing the matter of cutting leeks!

   "RICK can make the LVMH Group a founding member of the Global Luxury Association, but the LVMH Group must transfer more than 3% of the equity to the Global Luxury Association and the Global Rare Animal Protection Foundation, and pay them dividends on time every year!"

   Song Yang is asking the LVMH Group to set an example. Even the LVMH Group has to obediently pay the "protection fee" to the Global Luxury Association. Why are other brands so reserved?

   "The Federal Trade Commission, Federal Securities Commission, Federal Department of Justice, etc. will all join the Global Luxury Association. These institutions, together with Wall Street investment banks, must get enough dividends every year!

  In the end, RICK can get no more than 25% of the income from the Global Luxury Association and the Global Rare Animal Protection Foundation. In the future, the LVMH Group can share no more than 12% of the income! "

  Song Yang said directly to Bernard Arnott that it is necessary to feed the major institutions of the American Federation, so that they can charge for the Global Luxury Association, and punish any luxury company that dares to be disobedient!

"make a deal!"

  After thinking for a long time, a few days ago, Bernard Arnault extended his hand to Song Yang, who were still called deadly rivals by the media.

  When Song Yang and Arnott walked into the banquet hall chatting and laughing happily, countless people in the entire banquet hall were stunned. They didn't know if they were dazzled or the world had really changed.

   "Gentlemen and ladies, I have an important announcement to make, it's crazy, but it's the most important step for the fashion industry, the LVMH group has joined the Global Luxury Association..."

  (end of this chapter)