MTL - Almighty Game Designer (Almighty Video Game Designer)-Chapter 52 The soul of card games

In the past, "Plants vs. Zombies" swept the world, and sales in just 9 days exceeded millions of dollars, breaking many records.

According to the calculation of 3 dollars, if Plants vs. Zombies sells 1.5 million sets, it can earn 4.5 million US dollars, nearly 27 million yuan.

And what is the monthly flow of "My name is mt"?

In the 13 years, when the domestic mobile game market is still in the development stage, it has reached 55 million.

In contrast, Plants vs. Zombies relies on the global market, and "My name is mt" relies solely on the domestic market.

"Plants vs. Zombies" is a stand-alone game that is profitable by sales, and sales will always decline. "My name is mt" uses the free mode, has been in operation for three or four years, still live well, and is still constantly updating the version.

The success of Plants vs. Zombies cannot be copied, and the model of "My name is mt" can be mass-produced.

Comparing the two, it can be seen that the profitability of domestic card games is strong.

"My name is mt" to carry forward the "domestic card" model, and found a way to make money for domestic game developers. As a benchmark for a generation of card games, "My name is mt" was repeatedly plagiarized by various games until three Four years later, there were similar games.

Before "Knowledge Legend" made a revolutionary change to the card game, "My name is mt" as a veritable national card game, no doubt long-term tyrants occupy the top position of the best-selling list.

Chen Mo wants to make money by means of domestic games. "My name is mt" is the first step. Its several features are very consistent with Chen Mo's current needs.

The first is to do well. Most of the art resources of "My name is mt" are concentrated on the character cards. No matter the value, the level, the gameplay or the original painting, it is not difficult for Chen Mo.

Its gameplay is not complicated, and the rules are relatively clear. As long as the art resources are in place, the real development time will not be too long, and two or three months is enough.

The second is moderation. "My name is mt" is not like the domestic games that later provoke hatred, stimulating players to rush to rush money. On the contrary, this game sends a lot of stone, basically mad at the holiday, relatively friendly for free players.

Moreover, there is no such high-intensity pvp and gvg content as the national war and the city war, and the frustration suffered by free players is relatively weak.

Chen Mo must consider the degree of acceptance of the players in the parallel world. When they come up, they will take the medicine. I am afraid that they will not be able to stand it. When the blood of the dog is smashed and the word of mouth is avalanche, it is very likely that they will play away.

From this point of view, "My name is mt" is a good transitional work.

The third is easy to promote.

On this point, Chen Mo is well thought out.

What is the core of card games?

Not playing, but ip.

The so-called ip is the abbreviation of intellectualproperty, translated into Chinese is intellectual property.

In the domestic game circle, ip is a big fire word. Many game makers don't hesitate to throw a lot of money for some big ips. Many game designers open their mouths and ip, which is more frequent than eating and drinking.

Why is ip so important, so valuable?

Because in card games, ip determines the value of the card. The same card game, your orange card is Guan Yu, Zhang Fei, my orange card is Hawkeye, Sauron, obviously the user groups that these two games can attract are completely different, the players want to draw orange The price that the card is willing to pay is also different.

The three countries are basically the worst ip, because there are too many people doing the game in the Three Kingdoms, everyone is too familiar.

In the past lives, such as Naruto, pirates, fate, Jin Yong works, these are some of the larger ip, as long as you get these ip, change a set of art resources in minutes to make money.

If a card game does not have an ip, it is equivalent to no soul, yes, it is so exaggerated.

To do a card game, you must have an ip.

After Chen Mo decided to do card games, he also thought about how to solve the problem of ip.

His first reaction was to buy some big ips in the parallel world, but after checking the quotation, he gave up.

The world's copyright protection awareness and genuine consciousness are relatively strong, and the price of ip is correspondingly rising.

In past lives, the ip of some fiery works can be sold to seven digits. In parallel worlds, this money will only be higher.

Of course, it is impossible for all ips to be so expensive. Like some novels and animation ips that are not too big, they may be bought by hundreds of thousands, but the influence of these works is too limited.

Ip this thing is a real penny, buy an unnamed ip, equal to not buying.

Now for Chen Mo, the cheap ip can't be seen, and the expensive ip can't afford it. Of course, even if he can afford it, he does not want to spend this money.

Therefore, after Chen Mosi thought about it, he decided to make his own ip, and "My name is mt" is the most suitable for self-made ip.

Of course, Chen Mo also has other options, such as...

To redraw a "One Piece" or "Naruto"?

To rewrite a "The Legend of the Condor Heroes" or "Dragons and Eight"?

... are not very reliable.

Things like novels and animes will have a long process from the beginning to the fire. Not to mention that Chen Mo’s current level of painting can control "One Piece" and "Naruto", saying that according to the speed of one week, how long does it take for Chen Mo to paint this work to the past?

The novel is relatively fast, but the novel is not suitable for direct adaptation of the game, usually first film, animation, and then to the game, there are very few skipping film adaptation directly out of the game.

Because the image of the novel is illusory, and the original painting of the character in the game is very specific, from illusion to concrete, it is generally necessary to verify and precipitate the film adaptation to ensure this ip fire.

Pick and choose, "My name is mt" animation is the easiest to make, and Chen Mo is now the most preferred.

In this world, the domestic animation industry has developed quite well. Chen Mo only needs to give the design of "My name is mt", original paintings, plots, and mirrors, so that these animation production companies can do as they are, and the quality will not be better than the past. difference.

After all, the past "My name is mt" is completely created by a few fans of animation games, and the cost is not high.

"My name is mt" is very popular. On the iQiyi, the first episode of "My name is mt" has more than 300 million plays. It is a phenomenon-level animation work and has become a common generation of Warcraft players and anime lovers. Memories.

Therefore, this work can completely create a super ip, let Chen Mo's new game take off.

Of course, there are risks.

The biggest problem is that the past life "My name is mt" is hot, to a certain extent, relying on the story background of World of Warcraft and a huge user base. In the parallel world, there is no "World of Warcraft" game, the audience watching To the anime of "My name is mt", many settings may not be understood at all.

For example, what does mt mean? What kind of occupation is mt? Why do you have a career with mt? What are the characteristics of this profession? Why is he the protagonist of this work?

These are not necessary for World of Warcraft players to explain, the idea will be enough, for the audience of the parallel world, can they understand the World of Warcraft game culture hidden behind "My name is Mt"?

To take a step back, if they don't understand, then, does the shadow not affect this animation fire?