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Love? The Reborn Me Just Wants to Obtain Rewards-Chapter 888 - 369: Two Major Difficulties, Address the First One_3
Chapter 888: Chapter 369: Two Major Difficulties, Address the First One_3
This entire process is a classic three-step method—
1. Build a foundational flow pool.
2. Empower the flow.
3. Ignite emotions, break through fixed circles, and achieve a crossover from fan groups to the general public.
What exactly are we empowering?
We’re giving "peripheral attention" a sense of quality, transforming indifferent "viewing" into more specific emotions.
Take a look, am I paying attention to Zhang Yimou’s new movie?
But I’m merely watching the hype, with no intention of actually going to see the film.
Their marketing isn’t hitting the right chords for me, so I feel nothing—I’m not curious, not expectant, not outraged, not excited.
So, they’ve only achieved half their goal: getting me to notice and putting the movie in my line of sight.
Where’s the other half?
It’s in how they empower the movie and what kind of energy they give it.
Viewers moved by this empowered flow will head into theaters and contribute to the box office.
If enough people are moved, the crossover is complete.
Look, it all starts with foundational flow. That’s why I say flow will become the most crucial link in the entire commercial cycle.
A business model without any flow starting point is bound to fail.
A film or drama without flow-generating ability will definitely flop.
Li Ziqi suddenly interjected: "But my videos rely entirely on quality... if the quality is good, there should be space to survive, right?"
"Of course."
Su Huai nodded and then patiently guided her thinking in a different direction.
"Good content inherently carries flow-generating capability. Remember the earlier concept? Attention generated per unit of time.
Quality content, good reputation—how could they not generate attention?
Even if there’s only one fan initially, it can gradually expand outward.
The ripple effect of die-hard fans is essentially them leveraging their own credibility to influence friends and family around them, leading them to accept their recommendations.
So, content and flow are not in conflict. Good content will inevitably attract flow—it just doesn’t necessarily rely on narrow definitions like flow celebrities.
See, the fundamental logic here hasn’t changed at all—use any method to attract attention.
Playing the flow card directly is one approach, delivering quality to leverage the quality card is another. Of course, the best method is to organically combine the two, triggering attention from multiple levels—then you’ve got a hit."
"Oh!"
Li Ziqi suddenly had an epiphany, finally grasping the essence of flow.
Gu abruptly chimed in: "In modern society, all good business models fundamentally compete for users’ time. First, there was the birth of the attention economy, followed by the time economy—all ultimately aiming at user attention, since attention in itself is value."
"Exactly, Gu is so clever."
Su Huai reached out to tousle his hair affectionately, sending another wave of PDA that melted even the assistants watching from afar.
But Li Ziqi and the other two didn’t have time to relish the moment; instead, they focused hard on processing and thinking.
Su Huai quickly deepened his explanation:
"Now we’re clear—what Xingyu needs to do is capitalize on the flow business, with its core strategy being to master entertainment flow.
The foundation for this lies with all of you.
You each possess flow of different natures, levels, and values.
From a pricing perspective, Jiaqi, your flow is the most insubstantial—can you accept that?"
"Yes, Mr. Su." Li Jiaqi nodded sincerely. "Without the company helping me secure lower costs, my professional skills wouldn’t have reached their current level. There are so many competent boutique sales staff—I’m very good, but certainly not the best."
Look at this attitude!
Su Huai was immensely pleased, affirming that Li Jiaqi still had potential and wasn’t an irrational person.
He then turned to Li Ziqi: "Ziqi, your flow is the most solid, but it requires extraordinary effort and an extended period of cultivation to truly reach scale. Do you understand?"
"I only know how to put all my heart into creating good videos; I don’t care about anything else."
Li Ziqi was particularly calm. Her material needs were astonishingly low. Despite having once been so poor, she never yearned for a life of indulgence and excess.
Before Su Huai could turn his focus to someone else, Zhang Dayi spoke up proactively.
"Honestly, I feel like my flow is the most insubstantial. Aesthetic, aesthetics—I can still attract fans with my aesthetics now, but how do I sustain this long-term?
To be honest, I don’t think I can hold onto my current position indefinitely—soon enough, younger influencers will replace me.
Lately, I’ve often felt restless and have increasingly understood what you mentioned before: being an influencer is a cyclical career. The timing of decline depends on when your essence runs dry.
Right now, I still have fighting spirit, but I’m no longer as fiercely confident. Doing women’s fashion is truly tough."
This was the first time Zhang Dayi revealed her vulnerability in front of outsiders.
After spending two days living, working, and discussing alongside everyone, she began to open up emotionally.
Su Huai didn’t rush to comfort her but instead objectively analyzed:
"Everyone, once they’ve climbed to a certain height, will experience a period of exhaustion, because the accumulation runs out, and the easy paths have already been tread.
At this point, when we look up, the mountain slopes above are shrouded in clouds and mist—a vast expanse of white. We don’t know how difficult the path ahead is, nor how much farther we have to climb to reach the summit. Naturally, this breeds frustration, disappointment, confusion, and self-doubt.
So what do we do at this moment?
We take a break and regroup.
Drink some water, eat an energy bar, recharge yourself, and then continue climbing the second half.
Never rush, and never panic.
Some people panic and rush in blindly without preparation, trying to push through the fog with sheer force. That’s when everything falls apart.