Love? The Reborn Me Just Wants to Obtain Rewards-Chapter 532 - 235: Turbid Dog is Su Huai?!_2

What makes them so high and mighty?

It’s because the industry is in its infancy, everything is disorganized and chaotic.

But such a situation can’t possibly last for long, for any good streamer or blogger must surely be a good content creator.

If there is one thing in this world that does not have to bow to capital, it must be content creation.

Domestic talent agencies in the entertainment industry have already begun to transform into service-oriented organizations, even the financiers and producers can’t force directors on how to create or dictate an actor’s performance.

Think about it, aren’t there more and more directors who can carry out their creative vision? Aren’t actors who can independently choose their roles becoming more common?

Respecting creators and protecting content rights is such a self-evident matter, but at present, in our internet celebrity industry, there are few companies that have a clear understanding of their position.

It’s sad, but also fortunate.

As long as we are rooted in solid services, we can potentially become a major platform at the mid-tier level.

This is a kind of dimensionality reduction attack, a comprehensive surpassing of the backward by the advanced, of the professional by the amateur, and of the meticulous by the perfunctory.

Once our core philosophy is clear, we are invincible.

Since the strategy is feasible, let’s discuss the timing.

Some define 2014 as the inaugural year of live streaming in our country; others say it’s this year. Without a doubt, the associations in the live streaming field weren’t just born this year, but they certainly received unprecedented attention.

Douyu has established eight affiliated companies in a row, all of which are agencies meant to sign streamers, and some of the streamers that CEO Li and I highly regard are now signed with their own companies.

But even Douyu, who doesn’t want to let go of the last piece of meat, doesn’t have the ability to sign all the good streamers.

In fact, they’ve only cautiously signed a select few top streamers who have already made a name for themselves, rarely signing newcomers. It’s not that they don’t want to monopolize, but their worldview, recognition, abilities, and thinking simply can’t keep up.

So far, not a single talent agency has declared ambitions like ’I want to be the king of this field’, ’I want to lead the development of the industry’, or ’I want to establish a platform at the mid-tier’.

We are the first, and indeed, the only one.

Colleagues, I don’t underestimate the power of capital, but right now, capital doesn’t look highly upon this small market. They see MCN organizations as nothing more than service intermediaries, very low, with limited potential, and the effort and capital involved are not insignificant, making it not worth their while.

I also don’t underestimate the insight of smart people. Indeed, many clever individuals have entered the fray, but they only see a blue ocean where quick money can be made, indulging in profiteering without the desire or sufficient capital to integrate this chaotic battlefield.

But we are different, what I want is not just to go public to raise capital, nor is it about using size to pressure upstream platforms.

What do I want?

I want to nurture, from the multitude of internet celebrities, enough of a different kind of advanced online personality—grassroots opinion leaders!

Colleagues, if you open your eyes and look at the world, see what’s beyond the sea, you’ll realize how covertly the fourth estate has ruled that land for over a century. That domination has continued unabated.

In our country, we can never reach that extent, nor do we need to.

I bring up this example just to tell you, the revolution of the fourth estate has already begun, not subject to personal will, carrying the formidable momentum of an era, rolling in like a torrent!

Training internet celebrities, earning money from streamers selling their looks, is indeed quite low.

But what about nurturing opinion leaders?

Is it still low?!

There was once a saying in the business world: third-rate companies make products, second-rate companies make brands, first-rate companies set standards.

Today’s MCN organizations can also have a similar hierarchy: third-rate companies play with internet celebrities, second-rate companies play with traffic, first-rate companies play with influence!

So you see, I am actually very pragmatic. My demand for Xingyu, for the time being, is merely to be the mid-tier traffic distributor.

Let’s first master traffic, then strive towards our ultimate goal.

And the first step, that’s even more mundane—staking out our territory.

Various signs indicate that the next 2 to 3 years will be our best opportunity to stake out our territory.

There’s no big boss in the entire industry, and it’s incredibly opaque, with shady agents, fraudulent companies, shortsighted workshops... these are our only competitors.

Miss this opportunity, and in two or three years, when the industry structure has solidified and the top spots in each track are filled by emerging internet celebrities, the landscape will become one of divided rule.

By then, no matter how ambitious we are, we won’t be able to afford the cost of expansion...

Swoosh, swoosh, swoosh.

The only sound left in the office was the scratching of pen on paper. This was Xingyu’s first formal meeting, and the first time Su Huai had revealed his thoughts to all of the executives.

Even Pei Shuyu, the most critical, had to admit that Su Huai was really impressive now.

Having clear thinking was only the most basic; ambitious aspirations only second. What truly moved people was the height at which he stood.

Dissecting traditional media, devouring the fourth estate!

Xingyu’s predecessor was just a mere live broadcasting agency, how dare you?!!!

Pei Shuyu didn’t understand, but felt profoundly shocked.

In contrast, the executives were able to discern even more unspoken implication.